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- Paper Planes
Brand page · Clothing · United States
Paper Planes traffic, ads & competitors 86.1k visits a month, 92 active Meta ads, Gravity score 652.
Paper Planes — Paper Planes is a lifestyle and apparel brand that sells clothing items including tees, hats, sweatshirts, hoodies, crewneck shirts, outerwear, pants, sweatpants, shorts, and swim accessories. In September 2026 paperplane.shop drew an estimated 86.1k visits, down 33% on the month before. It ranks #1,730 of 97,158 Clothing brands in the United States and holds a 1.9 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paper Planes is a lifestyle and apparel brand that sells clothing items including tees, hats, sweatshirts, hoodies, crewneck shirts, outerwear, pants, sweatpants, shorts, and swim accessories.
01 · Traffic
Paper Planes website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paper Planes drew an estimated 86.1k visits in September 2026, down 33% on the month before and up 9% over three months.
- Worldwide#106,639of 4.5m sites · Top 5%
- In United States#34,806of 1.2m sites · Top 5%
- Clothing, worldwide#10,232of 459,295 brands · Top 5%
- Clothing, United States#1,730of 97,158 brands · Top 5%
86.1k
estimated visits in September
1 mo ▼ −32.9%4 mo ▲ +9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Paper Planes reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paper Planes holds 1.9 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 79% one star.
Clothing Store Fashion Accessories Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Paper Planes best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paper Planes sells on Shopify, 86% of its catalogue in stock. The best seller is Wharfman Beanie, at US$40.00, followed by Paper Planes Custom Embroidery and Essential 3-Pack Tee.
#1Wharfman BeaniePaper PlanesUS$40.00In stock
#2Paper Planes Custom EmbroideryPaper PlanesUS$10.00In stock
#3Essential 3-Pack TeePaper PlanesUS$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paper Planes in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 86% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$138.00
- Currency
- USD
04 · Ads
Paper Planes ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paper Planes runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Paper Planes x NFLPaper Planes6 Oct 2026image
Paper Planes x NFLPaper Planes6 Oct 2026image
Planes x VansonPaper Planes5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paper Planes IP Holdings LLCverified
Text ad20 Oct 2026Paper Planes IP Holdings LLCverified
Text ad20 Oct 2026Paper Planes IP Holdings LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Paper Planes influencers
The creators who tag @planes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @planes on Instagram, led by Team Roc (26.8k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeam Roc@teamroc · 🇺🇸 US | Health medicine Creator | 26.8k | 1.5% | 7 | Tagged @planes |
06 · Competitors according to Gravity
Paper Planes competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paper Planes among Clothing brands in the United States. The closest is Dreamville, then HOWLER BROTHERS, Bad Birdie, FUGAZI®, Quaker Marine Supply Co., 3BIRD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dreamvilledreamville.com | |||||||
| HOWLER BROTHERShowlerbros.com | |||||||
| Bad Birdiebadbirdiegolf.com | |||||||
| FUGAZI®fugazi.net | |||||||
| Quaker Marine Supply Co.quakermarine.com | |||||||
| 3BIRD3bird.com |
07 · Company
Who is behind Paper Planes?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paper Planes is a company based in New York, United States, founded in 2014 according to LinkedIn. It employs about 24 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Status
- Operating
- Employees
- 24 on LinkedIn
- Own store
- paperplane.shop · Shopify · USD
- Catalogue
- 309 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paper Planes
What people ask Google about Paper Planes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paper Planes legit or a scam?
According to Gravity by Benchr, Paper Planes is a brand based in New York, United States: it sells on a Shopify store, it employs 24 people on LinkedIn, it has 210,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paper Planes reviews
Customers rate Paper Planes 1.9 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 0% give five stars, 79% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Paper Planes sell?
Paper Planes is a lifestyle and apparel brand that sells clothing items including tees, hats, sweatshirts, hoodies, crewneck shirts, outerwear, pants, sweatpants, shorts, and swim accessories. Gravity by Benchr classifies it under Clothing, with Hats making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Paper Planes cost?
Paper Planes' best seller, Wharfman Beanie, sells US$40.00 on paperplane.shop. 86% of the catalogue is in stock. Gravity does not track prices daily: check paperplane.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Paper Planes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paper Planes advertises on Facebook and Instagram and on Google, where its offers often run. Check paperplane.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paper Planes?
Paper Planes sells on its own website, paperplane.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Paper Planes?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paper Planes doing well?
Yes. Gravity by Benchr estimates about 86,100 visits to paperplane.shop in September 2026, down 33% in a month and up 9% over three months. Paper Planes ranks #1,730 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paper Planes use?
Gravity by Benchr identifies paperplane.shop as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Paper Planes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paper Planes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Paper Planes ranks #1,730 of 97,158 by estimated traffic. Its closest competitors on the same market are Dreamville, HOWLER BROTHERS, Bad Birdie, FUGAZI® and Quaker Marine Supply Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paper Planes.