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- HOWLER BROTHERS
Brand page · Clothing · United States
HOWLER BROTHERS traffic, ads & competitors 110k visits a month, 125 active Meta ads, Gravity score 575.
HOWLER BROTHERS — Howler Brothers is an Austin, Texas based outdoor apparel company that designs and crafts garments for activities like surfing, fishing, and trail wear. In September 2026 howlerbros.com drew an estimated 110k visits, down 18% on the month before. It ranks #1,361 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Howler Brothers is an Austin, Texas based outdoor apparel company that designs and crafts garments for activities like surfing, fishing, and trail wear.
01 · Traffic
HOWLER BROTHERS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HOWLER BROTHERS drew an estimated 110k visits in September 2026, down 18% on the month before and down 38% over three months.
- Worldwide#86,364of 4.5m sites · Top 5%
- In United States#28,382of 1.2m sites · Top 5%
- Clothing, worldwide#8,201of 459,295 brands · Top 5%
- Clothing, United States#1,361of 97,158 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −17.7%4 mo ▼ −37.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HOWLER BROTHERS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HOWLER BROTHERS holds 3.7 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 0% one star.
Men's Clothing Store Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HOWLER BROTHERS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HOWLER BROTHERS sells on Shopify, 79% of its catalogue in stock. The best seller is H Bar B Snapshirt, at US$69.00–US$109.00, followed by Ranchero Polo and Howler Brothers Digital Gift Card.
#1H Bar B SnapshirtHOWLER BROTHERSUS$69.00–US$109.00In stock
#2Ranchero PoloHOWLER BROTHERSUS$59.00–US$115.00In stock
#3Howler Brothers Digital Gift CardHOWLER BROTHERSUS$25.00–US$500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HOWLER BROTHERS in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 63% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$99.00
- Currency
- USD
04 · Ads
HOWLER BROTHERS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HOWLER BROTHERS runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2026 (image, text, video).
The Wahoowa CollectionHowler Brothers6 Oct 2026image
Texas Longhorns Guayabera Shirt - Tejas TanHowler Brothers6 Oct 2026image
HB Trade Pants - Duck BrownHowler Brothers6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Heard Design, LLCverified
Text ad21 Oct 2026Heard Design, LLCverified
Video ad21 Oct 2026Heard Design, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HOWLER BROTHERS influencers
The creators who tag @howlerbros on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @howlerbros on Instagram, led by Capt. Willy Le • Fly Fishing Guide (18.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCapt. Willy Le • Fly Fishing Guide@nativeflycharters · 🇺🇸 US | Pets nature Creator | 18.9k | 1.8% | 11 | Tagged @howlerbros |
06 · Competitors according to Gravity
HOWLER BROTHERS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HOWLER BROTHERS among Clothing brands in the United States. The closest is Tentree, then OBEY, Duck Camp, Paper Planes, Devereux, TRUWEAR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tentreetentree.com | |||||||
| OBEYobeyclothing.com | |||||||
| Duck Campduckcamp.com | |||||||
| Paper Planespaperplane.shop | |||||||
| Devereuxdevereuxgolf.com | |||||||
| TRUWEARtruwear.com |
07 · Company
Who is behind HOWLER BROTHERS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HOWLER BROTHERS is a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in February 2010. It employs about 52 people.
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2010, per LinkedIn
- Domain registered
- 4 Feb 2010
- Status
- Operating
- Employees
- 52 on LinkedIn
- Own store
- howlerbros.com · Shopify · USD
- Catalogue
- 215 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HOWLER BROTHERS
What people ask Google about HOWLER BROTHERS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HOWLER BROTHERS a legit company?
According to Gravity by Benchr, HOWLER BROTHERS is a brand based in Austin, United States: its website has existed since February 2010, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 199,768 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HOWLER BROTHERS?
Howler Brothers is an Austin, Texas based outdoor apparel company that designs and crafts garments for activities like surfing, fishing, and trail wear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HOWLER BROTHERS expensive?
HOWLER BROTHERS' best seller, H Bar B Snapshirt, sells from US$69.00 to US$109.00 on howlerbros.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check howlerbros.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HOWLER BROTHERS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HOWLER BROTHERS advertises on Facebook and Instagram and on Google, where its offers often run. Check howlerbros.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HOWLER BROTHERS?
HOWLER BROTHERS sells on its own website, howlerbros.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HOWLER BROTHERS?
Gravity by Benchr records a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HOWLER BROTHERS doing well?
Not at the moment. Gravity by Benchr estimates about 110,200 visits to howlerbros.com in September 2026, down 18% in a month and down 38% over three months. HOWLER BROTHERS ranks #1,361 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HOWLER BROTHERS use?
Gravity by Benchr identifies howlerbros.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HOWLER BROTHERS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HOWLER BROTHERS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, HOWLER BROTHERS ranks #1,361 of 97,158 by estimated traffic. Its closest competitors on the same market are Tentree, OBEY, Duck Camp, Paper Planes and Devereux. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HOWLER BROTHERS.