Brand page · Linens & Bedding · United States
Parachute traffic, ads & competitors 991k visits a month, 240 active Meta ads, Gravity score 590.
Parachute — Parachute Home is a brand that sells premium quality home essentials including bedding, bath linens, and decor items. In September 2026 parachutehome.com drew an estimated 991k visits, down 7% on the month before. It ranks #9 of 5,362 Linens & Bedding brands in the United States and holds a 1.6 Trustpilot rating over 868 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parachute Home is a brand that sells premium quality home essentials including bedding, bath linens, and decor items.
01 · Traffic
Parachute website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parachute drew an estimated 991k visits in September 2026, down 7% on the month before and up 32% over three months.
- Worldwide#14,588of 4.5m sites · Top 1%
- In United States#4,815of 1.2m sites · Top 1%
- Linens & Bedding, worldwide#33of 24,680 brands · Top 1%
- Linens & Bedding, United States#9of 5,362 brands · Top 1%
991k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +32.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Parachute reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parachute holds 1.6 out of 5 on Trustpilot over 868 reviews, 45 of them in the last twelve months: 49% of customers give five stars and 22% one star. That volume places Parachute in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store Furniture Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Parachute best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Parachute sells on Shopify, 87% of its catalogue in stock. The best seller is Down Pillow, at US$160.00–US$255.00, followed by Down Alternative Pillow and Down Duvet Insert.
#1Down PillowParachuteUS$160.00–US$255.00In stock
#2Down Alternative PillowParachuteUS$80.00–US$110.00In stock
#3Down Duvet InsertParachuteUS$350.00–US$710.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Parachute in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 30% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$372.00
- Currency
- USD
04 · Ads
Parachute ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parachute runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2024 (image, text, video).
Cue the CozyParachute Home14 Oct 2026image
Throws to Reach ForParachute Home14 Oct 2026image
Design You RecognizeParachute Home14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Parachute Home Incverified
Image ad20 Oct 2026Parachute Home Incverified
Image ad20 Oct 2026Parachute Home Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Parachute influencers
The creators who tag @parachutehome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @parachutehome on Instagram, led by Ida (151k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIda@idahuang_ · 🇺🇸 US | Decoration garden diy Creator | 151k | 1.1% | 5 | Tagged @parachutehome |
06 · Competitors according to Gravity
Parachute competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parachute among Linens & Bedding brands in the United States. The closest is Linens And Hutch, then thecompanystore.com, Brooklinen, La compagnie du Blanc, Four Season, Hommey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Linens And Hutchlinensandhutch.com | |||||||
| thecompanystore.comthecompanystore.com | |||||||
| Brooklinenbrooklinen.com | |||||||
| La compagnie du Blanclacompagniedublanc.com | |||||||
| Four Seasonshop.fourseasons.com | |||||||
| Hommeyus.gethommey.com |
07 · Company
Who is behind Parachute?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parachute is a company based in Culver City, United States, founded in 2014 according to LinkedIn, on a domain registered in April 2013. It employs about 116 people and is listed at late_stage_venture stage.
- Entity country
- 🇺🇸 United States · Culver City
- Founded
- 2014, per LinkedIn
- Domain registered
- 24 Apr 2013
- Status
- Operating
- Employees
- 116 on LinkedIn
- Funding stage
- Late stage venture · last deal: series c
- Own store
- parachutehome.com · Shopify · USD
- Catalogue
- 804 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parachute
What people ask Google about Parachute.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parachute legit or a scam?
According to Gravity by Benchr, Parachute is a brand based in Culver City, United States: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 116 people on LinkedIn, it has 554,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Parachute reviews
Customers rate Parachute 1.6 out of 5 on Trustpilot over 868 reviews, 45 of them in the last twelve months: 49% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Parachute sell?
Parachute Home is a brand that sells premium quality home essentials including bedding, bath linens, and decor items. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Parachute cost?
Parachute's best seller, Down Pillow, sells from US$160.00 to US$255.00 on parachutehome.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check parachutehome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Parachute discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Parachute advertises on Facebook and Instagram and on Google, where its offers often run. Check parachutehome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Parachute?
Parachute sells on its own website, parachutehome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Parachute?
Gravity by Benchr records a company based in Culver City, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 116 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Parachute doing well?
Yes. Gravity by Benchr estimates about 991,200 visits to parachutehome.com in September 2026, down 7% in a month and up 32% over three months. Parachute ranks #9 of 5,362 Linens & Bedding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Parachute use?
Gravity by Benchr identifies parachutehome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Parachute spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Parachute on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the United States?
Among Linens & Bedding brands in the United States in the Gravity by Benchr index, Parachute ranks #9 of 5,362 by estimated traffic. Its closest competitors on the same market are Linens And Hutch, thecompanystore.com, Brooklinen, La compagnie du Blanc and Four Season. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parachute.