Brand page · Personal Care · Germany
Parfen: 58.4k visits a month, 12 active Meta ads, Gravity score 411.
Parfen — Parfens.de is an online shop that sells exclusive fragrances inspired by world brands, offering perfume dupes at affordable prices with samples available for testing. In September 2026 parfens.de drew an estimated 58.4k visits, down 9% on the month before. It ranks #117 of 3,138 Personal Care brands in Germany and holds a 3.4 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parfens.de is an online shop that sells exclusive fragrances inspired by world brands, offering perfume dupes at affordable prices with samples available for testing.
01 · Traffic
How much traffic Parfen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parfen drew an estimated 58.4k visits in September 2026, down 9% on the month before and down 22% over three months.
- Worldwide#148,913of 4.5m sites · Top 5%
- In Germany#6,768of 184k sites · Top 5%
- Personal Care, worldwide#7,499of 215,119 brands · Top 5%
- Personal Care, Germany#117of 3,138 brands · Top 5%
58.4k
estimated visits in September
1 mo ▼ −9.4%4 mo ▼ −21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Parfen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parfen holds 3.4 out of 5 on Trustpilot over 48 reviews, 32 of them in the last twelve months: 48% of customers give five stars and 31% one star. That volume places Parfen in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store Beauty Supply Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Parfen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Parfen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Parfen in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Parfen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parfen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since July 2022 (image, text, video).
Intensive Düfte 🥰Parfens.de2 Oct 2026video
Intensive Düfte 🥰Parfens.de18 Sept 2026video
Intensive Düfte 🥰Parfens.de18 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Schrödinger s.r.o.verified
Text ad21 Oct 2026Schrödinger s.r.o.verified
Text ad21 Oct 2026Schrödinger s.r.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Parfen.
The creators who tag @parfens.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Parfen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parfen among Personal Care brands in Germany. The closest is Prosody London, then yves-rocher.se, The Fragrance World, arabela.com, s-parfum.ru, bohperfume.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Prosody Londonprosodylondon.com | |||||||
| yves-rocher.seyves-rocher.se | |||||||
| The Fragrance Worldthefragranceworld.co.uk | |||||||
| arabela.comarabela.com | |||||||
| s-parfum.rus-parfum.ru | |||||||
| bohperfume.combohperfume.com |
07 · Company
The company behind Parfen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parfen is a company based in Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
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- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- parfens.de · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parfen
What people ask Google about Parfen.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parfen legit or a scam?
According to Gravity by Benchr, Parfen is a brand based in Germany: it sells on a Woocommerce store, it has 4,340 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Parfen?
Customers rate Parfen 3.4 out of 5 on Trustpilot over 48 reviews, 32 of them in the last twelve months: 48% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Parfen sell?
Parfens.de is an online shop that sells exclusive fragrances inspired by world brands, offering perfume dupes at affordable prices with samples available for testing. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Parfen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Parfen advertises on Facebook and Instagram and on Google, where its offers often run. Check parfens.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Parfen?
Parfen sells on its own website, parfens.de, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Parfen growing?
Not at the moment. Gravity by Benchr estimates about 58,400 visits to parfens.de in September 2026, down 9% in a month and down 22% over three months. Parfen ranks #117 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Parfen use?
Gravity by Benchr identifies parfens.de as a Woocommerce store. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Parfen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Parfen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Parfen ranks #117 of 3,138 by estimated traffic. Its closest competitors on the same market are Prosody London, yves-rocher.se, The Fragrance World, arabela.com and s-parfum.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parfen.