Brand page · Pet Supplies · United Kingdom
pawable: 32.4k visits a month, 49 active Meta ads, Gravity score 545.
pawable — Pawable is a UK-based brand that sells joint supplements for dogs, featuring a unique collagen blend formulated to support canine joint health. In September 2026 pawable.co.uk drew an estimated 32.4k visits, down 42% on the month before. It ranks #118 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.8 Trustpilot rating over 483 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pawable is a UK-based brand that sells joint supplements for dogs, featuring a unique collagen blend formulated to support canine joint health.
01 · Traffic
How much traffic pawable gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
pawable drew an estimated 32.4k visits in September 2026, down 42% on the month before and down 9% over three months.
- Worldwide#246,343of 4.5m sites · Top 10%
- In United Kingdom#12,876of 192k sites · Top 10%
- Pet Supplies, worldwide#2,118of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#118of 2,422 brands · Top 5%
32.4k
estimated visits in September
1 mo ▼ −41.6%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about pawable.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
pawable holds 4.8 out of 5 on Trustpilot over 483 reviews, 213 of them in the last twelve months: 90% of customers give five stars and 4% one star. That volume places pawable in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What pawable sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
pawable sells on Shopify, 100% of its catalogue in stock. The best seller is collagen for dogs, at £29.99, followed by GLUCO MAX and Pawable Original Formula (no chicken).
#1collagen for dogspawable£29.99In stock
#2GLUCO MAXpawable£19.95In stock
#3Pawable Original Formula (no chicken)pawable£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places pawable in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What pawable is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
pawable runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Try Pawable Risk-Free for 90 DaysPawable12 Oct 2026image
Try it risk-free for 90 daysPawable12 Oct 2026image
Try Pawable Risk-Free for 90 DaysPawable12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Collagen For Dogs Ltdverified
Text ad20 Oct 2026Collagen For Dogs Ltdverified
Image ad20 Oct 2026Collagen For Dogs Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about pawable.
The creators who tag @pawableuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who pawable competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for pawable among Pet Supplies brands in United Kingdom. The closest is Antler Chew, then Pawfy, Omni, Tug-E-Nuff, wolfworthy, Bug Bakes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Antler Chewantlerchew.co.uk | |||||||
| Pawfypawfy.co.uk | |||||||
| Omniomni.pet | |||||||
| Tug-E-Nufftug-e-nuff.com | |||||||
| wolfworthywolfworthy.co.uk | |||||||
| Bug Bakesbugbakes.co.uk |
07 · Company
The company behind pawable.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
pawable is a company based in Hunton, United Kingdom, on a domain registered in November 2021. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Hunton
- Founded
- Data not available
- Domain registered
- 5 Nov 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pawable.co.uk · Shopify · GBP
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about pawable
What people ask Google about pawable.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is pawable legit or a scam?
According to Gravity by Benchr, pawable is a brand based in Hunton, United Kingdom: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 2,718 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
pawable reviews
Customers rate pawable 4.8 out of 5 on Trustpilot over 483 reviews, 213 of them in the last twelve months: 90% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does pawable sell?
Pawable is a UK-based brand that sells joint supplements for dogs, featuring a unique collagen blend formulated to support canine joint health. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
pawable prices: how much is it?
pawable's best seller, collagen for dogs, sells £29.99 on pawable.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check pawable.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
pawable promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: pawable advertises on Facebook and Instagram and on Google, where its offers often run. Check pawable.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy pawable?
pawable sells on its own website, pawable.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns pawable?
Gravity by Benchr records a company based in Hunton, United Kingdom, whose domain was registered in 2021, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is pawable doing well?
Not at the moment. Gravity by Benchr estimates about 32,400 visits to pawable.co.uk in September 2026, down 42% in a month and down 9% over three months. pawable ranks #118 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does pawable use?
Gravity by Benchr identifies pawable.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does pawable spend on Meta ads?
Gravity by Benchr does not publish a spend figure for pawable on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, pawable ranks #118 of 2,422 by estimated traffic. Its closest competitors on the same market are Antler Chew, Pawfy, Omni, Tug-E-Nuff and wolfworthy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with pawable.