Brand page · Personal Care · United Kingdom
Penhaligon's: 591k visits a month, 197 active Meta ads.
Penhaligon's — Penhaligon's is a British fragrance house that creates perfumes and carries on William Penhaligon's legacy of creative and innovative perfumery. In September 2026 penhaligons.com drew an estimated 591k visits, up 62% on the month before. It ranks #118 of 33,626 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,516 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Penhaligon's is a British fragrance house that creates perfumes and carries on William Penhaligon's legacy of creative and innovative perfumery.
01 · Traffic
How much traffic Penhaligon's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penhaligon's drew an estimated 591k visits in September 2026, up 62% on the month before and up 63% over three months.
- Worldwide#21,731of 4.5m sites · Top 1%
- In United States#7,135of 1.2m sites · Top 1%
- Personal Care, worldwide#796of 215,119 brands · Top 1%
- Personal Care, United States#118of 33,626 brands · Top 1%
591k
estimated visits in September
1 mo ▲ +61.8%4 mo ▲ +62.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Penhaligon's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penhaligon's holds 4.7 out of 5 on Trustpilot over 2,516 reviews, 630 of them in the last twelve months: 75% of customers give five stars and 18% one star. That volume places Penhaligon's in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Penhaligon's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Penhaligon's's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Penhaligon's in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Penhaligon's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penhaligon's runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2023 (image, text, video).
Travel essentials: passport, boarding pass… and a little Penhaligon’s moment ✈️😉 Spotted the pop-up at Dubai Terminal 1 and had to stop byPenhaligon's13 Oct 2026video
Penhaligon'sPenhaligon's12 Oct 2026image
A Balm Of CalmPenhaligon's12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ANTONIO PUIG SAverified
Text ad21 Oct 2026ANTONIO PUIG SAverified
Image ad21 Oct 2026ANTONIO PUIG SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Penhaligon's.
The creators who tag @penhaligons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @penhaligons on Instagram, led by Puig (58.3k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPuig@puig_official · 🇪🇸 ES | Marketing sales branding Creator | 58.3k | 0.8% | 4 | Tagged @penhaligons |
06 · Competitors according to Gravity
Who Penhaligon's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penhaligon's among Personal Care brands in United Kingdom. The closest is Acqua di Parma Online Boutique, then Parfums de Marly, AMOUAGE, jacques-fath-parfums.com, ROJA, Bond No. 9.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Acqua di Parma Online Boutiqueacquadiparma.com | |||||||
| Parfums de Marlyparfums-de-marly.com | |||||||
| AMOUAGEamouage.com | |||||||
| jacques-fath-parfums.comjacques-fath-parfums.com | |||||||
| ROJArojalondon.com | |||||||
| Bond No. 9bondno9.com |
07 · Company
The company behind Penhaligon's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penhaligon's is a company based in United Kingdom, founded in 1870 according to LinkedIn, on a domain registered in September 1998. It employs about 247 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1870, per LinkedIn
- Domain registered
- 26 Sept 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 247 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penhaligons.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penhaligon's
What people ask Google about Penhaligon's.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penhaligon's legit?
According to Gravity by Benchr, Penhaligon's is a brand based in United Kingdom: its website has existed since September 1998, its Trustpilot profile is claimed by the brand, it employs 247 people on LinkedIn, it has 618,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Penhaligon's reviews
Customers rate Penhaligon's 4.7 out of 5 on Trustpilot over 2,516 reviews, 630 of them in the last twelve months: 75% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Penhaligon's?
Penhaligon's is a British fragrance house that creates perfumes and carries on William Penhaligon's legacy of creative and innovative perfumery. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Penhaligon's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Penhaligon's advertises on Facebook and Instagram and on Google, where its offers often run. Check penhaligons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Penhaligon's?
Gravity by Benchr records a company based in United Kingdom, founded in 1870 according to LinkedIn, on a domain registered in 1998, with 247 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Penhaligon's growing?
Yes. Gravity by Benchr estimates about 591,100 visits to penhaligons.com in September 2026, up 62% in a month and up 63% over three months. Penhaligon's ranks #118 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Penhaligon's' ad budget?
Gravity by Benchr does not publish a spend figure for Penhaligon's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Penhaligon's ranks #118 of 33,626 by estimated traffic. Its closest competitors on the same market are Acqua di Parma Online Boutique, Parfums de Marly, AMOUAGE, jacques-fath-parfums.com and ROJA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penhaligon's.