Brand page · Personal Care · United States
Perfumania: 233K visits a month, 17 active Meta ads, Gravity score 596.
Perfumania — Perfumania is a specialty retailer offering designer fragrances, bath and body products, cosmetics, skin care products and related gifts and accessories for men, women and children. In September 2026 perfumania.com drew an estimated 233K visits, down 28% on the month before. It ranks #355 of 33,626 Personal Care brands in United States and holds a 4.7 Trustpilot rating over 22,522 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Perfumania is a specialty retailer offering designer fragrances, bath and body products, cosmetics, skin care products and related gifts and accessories for men, women and children.
01 · Traffic
How much traffic Perfumania gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Perfumania drew an estimated 233K visits in September 2026, down 28% on the month before and down 32% over three months.
- Worldwide#46,207of 4.5M sites · Top 5%
- In United States#15,078of 1.2M sites · Top 5%
- Personal Care, worldwide#2,060of 215,119 brands · Top 1%
- Personal Care, United States#355of 33,626 brands · Top 5%
233K
estimated visits in September
1 mo ▼ −28.3%4 mo ▼ −32.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Perfumania.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Perfumania holds 4.7 out of 5 on Trustpilot over 22,522 reviews, 5,219 of them in the last twelve months: 86% of customers give five stars and 5% one star. That volume places Perfumania in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Pharmacy Skin Care Clinic Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Perfumania sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Perfumania sells on Shopify, 46% of its catalogue in stock. The best seller is Acqua Di Gio Cologne, at US$51.95–US$158.95, followed by Bright Crystal Perfume and Chrome Cologne.
#1Acqua Di Gio ColognePerfumaniaUS$51.95–US$158.95In stock
#2Bright Crystal PerfumePerfumaniaUS$64.95–US$148.95In stock
#3Chrome ColognePerfumaniaUS$40.95–US$106.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Perfumania in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 27% of the catalogue
- In stock
- 46%
- Upper price quartile
- US$81.95
- Currency
- USD
04 · Ads
What Perfumania is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Perfumania runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Let’s explore some of the Britney Spears Fantasy fragrances we have our hands on. 💕✨ From the iconic Fantasy to some of its fun and uniquePerfumania3 Oct 2026video
POV: Packing all my Friday night out fragrance faves. 👛✨ Because apparently one designer fragrance isn’t enough, and yes… they all need a sPerfumania2 Oct 2026video
PerfumaniaPerfumania2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Obsession Operating LLCverified
Text ad20 Oct 2026Obsession Operating LLCverified
Text ad20 Oct 2026Obsession Operating LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Perfumania.
The creators who tag @perfumania on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Perfumania competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Perfumania among Personal Care brands in United States. The closest is perfume.com, then Fragrance Outlet, aurafragrance.com, FragranceNet.com, The Perfume Spot, perfumedirectlondon.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| perfume.comperfume.com | |||||||
| Fragrance Outletfragranceoutlet.com | |||||||
| aurafragrance.comaurafragrance.com | |||||||
| FragranceNet.comfragrancenet.com | |||||||
| The Perfume Spottheperfumespot.com | |||||||
| perfumedirectlondon.co.ukperfumedirectlondon.co.uk |
07 · Company
The company behind Perfumania.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Perfumania is a company based in Miramar, United States, founded in 1988 according to LinkedIn, on a domain registered in May 1996. It employs about 882 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miramar
- Founded
- 1988, per LinkedIn
- Domain registered
- 28 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 882 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- perfumania.com · Shopify · USD
- Catalogue
- 717 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Perfumania
What people ask Google about Perfumania.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Perfumania legit or a scam?
According to Gravity by Benchr, Perfumania is a brand based in Miramar, United States: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 882 people on LinkedIn, it has 44,710 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Perfumania reviews: is it worth it?
Customers rate Perfumania 4.7 out of 5 on Trustpilot over 22,522 reviews, 5,219 of them in the last twelve months: 86% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Perfumania?
Perfumania is a specialty retailer offering designer fragrances, bath and body products, cosmetics, skin care products and related gifts and accessories for men, women and children. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Perfumania cost?
Perfumania's best seller, Acqua Di Gio Cologne, sells from US$51.95 to US$158.95 on perfumania.com. 46% of the catalogue is in stock. Gravity does not track prices daily: check perfumania.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Perfumania have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Perfumania advertises on Facebook and Instagram and on Google, where its offers often run. Check perfumania.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Perfumania?
Perfumania sells on its own website, perfumania.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Perfumania?
Gravity by Benchr records a company based in Miramar, United States, founded in 1988 according to LinkedIn, on a domain registered in 1996, with 882 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Perfumania growing?
Not at the moment. Gravity by Benchr estimates about 232,500 visits to perfumania.com in September 2026, down 28% in a month and down 32% over three months. Perfumania ranks #355 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Perfumania use?
Gravity by Benchr identifies perfumania.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Perfumania spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Perfumania on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Perfumania ranks #355 of 33,626 by estimated traffic. Its closest competitors on the same market are perfume.com, Fragrance Outlet, aurafragrance.com, FragranceNet.com, The Perfume Spot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Perfumania.