Brand page · Personal Care
FragranceNet.com: 17.8m visits a month, 80 active Meta ads.
FragranceNet.com — FragranceNet.com is an online retailer that sells discount perfume, cologne, skincare, makeup, haircare, aromatherapy, and candles from leading brands at affordable prices. In September 2026 fragrancenet.com drew an estimated 17.8m visits, up 1% on the month before. It ranks #2 of 33,626 Personal Care brands and holds a 4.5 Trustpilot rating over 127,900 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FragranceNet.com is an online retailer that sells discount perfume, cologne, skincare, makeup, haircare, aromatherapy, and candles from leading brands at affordable prices.
01 · Traffic
How much traffic FragranceNet.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FragranceNet.com drew an estimated 17.8m visits in September 2026, up 1% on the month before and up 11% over three months.
- Worldwide#1,247of 4.5m sites · Top 1%
- In United States#472of 1.2m sites · Top 1%
- Personal Care, worldwide#36of 215,119 brands · Top 1%
- Personal Care, United States#2of 33,626 brands · Top 1%
17.8m
estimated visits in September
1 mo ▲ +1.1%4 mo ▲ +11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FragranceNet.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FragranceNet.com holds 4.5 out of 5 on Trustpilot over 127,900 reviews, 29,606 of them in the last twelve months: 77% of customers give five stars and 11% one star. That volume places FragranceNet.com in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, FragranceNet.com scores 4.7 over 36 reviews.
Cosmetics Store Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Hair Product Store Perfume Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FragranceNet.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FragranceNet.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places FragranceNet.com in its comparison group.
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- In stock
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- Currency
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04 · Ads
What FragranceNet.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FragranceNet.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (text).
#AD | 7 of the best cold weather fragrances that get compliments! These are some of my favourite winter scents that smell incredible and arFragrancenet.com14 Oct 2026video
Authentic Designer Perfumes @ Low PricesFragrancenet.com14 Oct 2026image
Authentic Designer Perfumes @ Low PricesFragrancenet.com14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fragrancenet.com, Inc.verified
Text ad21 Oct 2026Fragrancenet.com, Inc.verified
Text ad21 Oct 2026Fragrancenet.com, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FragranceNet.com.
The creators who tag @fragrancenet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fragrancenet on Instagram, led by Sophie King (25.8k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophie King@sokilondon · 🇬🇧 GB | Fashion style luxury Creator | 25.8k | 0.6% | 3 | Tagged @fragrancenet |
06 · Competitors according to Gravity
Who FragranceNet.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FragranceNet.com among Personal Care brands. The closest is Perfumania, then aurafragrance.com, fragrancex.com, perfume.com, Fragrance Outlet, The Perfume Spot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Perfumaniaperfumania.com | |||||||
| aurafragrance.comaurafragrance.com | |||||||
| fragrancex.comfragrancex.com | |||||||
| perfume.comperfume.com | |||||||
| Fragrance Outletfragranceoutlet.com | |||||||
| The Perfume Spottheperfumespot.com |
07 · Company
The company behind FragranceNet.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FragranceNet.com is an e-commerce brand, on a domain registered in January 1997.
- Legal name
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- VAT
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- Founded
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- Domain registered
- 24 Jan 1997
- Share capital
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- fragrancenet.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FragranceNet.com
What people ask Google about FragranceNet.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FragranceNet.com legit?
According to Gravity by Benchr, FragranceNet.com is a brand: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it has 229,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FragranceNet.com reviews: is it worth it?
Customers rate FragranceNet.com 4.5 out of 5 on Trustpilot over 127,900 reviews, 29,606 of them in the last twelve months: 77% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, FragranceNet.com scores 4.7 over 36 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FragranceNet.com?
FragranceNet.com is an online retailer that sells discount perfume, cologne, skincare, makeup, haircare, aromatherapy, and candles from leading brands at affordable prices. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does FragranceNet.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FragranceNet.com advertises on Facebook and Instagram and on Google, where its offers often run. Check fragrancenet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FragranceNet.com?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FragranceNet.com growing?
Yes. Gravity by Benchr estimates about 17,783,400 visits to fragrancenet.com in September 2026, up 1% in a month and up 11% over three months. FragranceNet.com ranks #2 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is FragranceNet.com's ad budget?
Gravity by Benchr does not publish a spend figure for FragranceNet.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, FragranceNet.com ranks #2 of 33,626 by estimated traffic. Its closest competitors on the same market are Perfumania, aurafragrance.com, fragrancex.com, perfume.com and Fragrance Outlet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FragranceNet.com.