Brand page · Personal Care · United Kingdom
Perfume Direct: 155K visits a month, 2 active Meta ads, Gravity score 573.
Perfume Direct — Perfume Direct is a UK-based online retailer of designer perfumes, aftershaves and gift sets from luxury brands. In September 2026 perfumedirect.com drew an estimated 155K visits, up 5% on the month before. It ranks #110 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,152 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Perfume Direct is a UK-based online retailer of designer perfumes, aftershaves and gift sets from luxury brands.
01 · Traffic
How much traffic Perfume Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Perfume Direct drew an estimated 155K visits in September 2026, up 5% on the month before and up 8% over three months.
- Worldwide#64,846of 4.5M sites · Top 5%
- In United Kingdom#3,317of 192K sites · Top 5%
- Personal Care, worldwide#3,073of 215,119 brands · Top 5%
- Personal Care, United Kingdom#110of 8,226 brands · Top 5%
155K
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Perfume Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Perfume Direct holds 4.7 out of 5 on Trustpilot over 2,152 reviews, 1,312 of them in the last twelve months: 87% of customers give five stars and 9% one star. That volume places Perfume Direct in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Cosmetics and Perfumes Supplier Perfume Store Flavours, Fragrances and Aroma Supplier Beauty Product Supplier Health and Beauty Shop Toiletries Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Perfume Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Perfume Direct sells on Shopify, 50% of its catalogue in stock. The best seller is Jimmy Choo Eau de Parfum Women's Perfume Spray (40ml, 60ml, 100ml), at £32.99–£58.99, followed by Montblanc Explorer Eau de Parfum Men's Aftershave Spray (4.5ml, 30ml, 60ml, 100ml, 200ml) and Calvin Klein Eternity Moment Eau de Parfum Women's Perfume Spray (30ml, 50ml, 100ml).
#1Jimmy Choo Eau de Parfum Women's Perfume Spray (40ml, 60ml, 100ml)Perfume Direct£32.99–£58.99In stock
#2Montblanc Explorer Eau de Parfum Men's Aftershave Spray (4.5ml, 30ml, 60ml, 100ml, 200ml)Perfume Direct£8.99–£60.99In stock
#3Calvin Klein Eternity Moment Eau de Parfum Women's Perfume Spray (30ml, 50ml, 100ml)Perfume Direct£15.99–£27.79In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Perfume Direct in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 45% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$82.05
- Currency
- GBP
04 · Ads
What Perfume Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Perfume Direct runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Real Perfumes. Real Savings.Perfume Direct25 Sept 2026image
Shop Bestselling FragrancesPerfume Direct24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Perfume Direct Ltdverified
Text ad20 Oct 2026Perfume Direct Ltdverified
Text ad20 Oct 2026Perfume Direct Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Perfume Direct.
The creators who tag @perfumedirect_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @perfumedirect_ on Instagram, led by Mariya | Beauty Content Creator ♡ (26.9K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMariya | Beauty Content Creator ♡@glamoroustreasure · 🇬🇧 GB | Beauty cosmetics skincare Creator | 26.9K | 1.5% | 1 | Tagged @perfumedirect_ |
06 · Competitors according to Gravity
Who Perfume Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Perfume Direct among Personal Care brands in United Kingdom. The closest is perfumedirectlondon.co.uk, then perfumeuk.co.uk, thefragrancecounter.com, thefragranceshop.co.uk, theperfumeshop.com, perfume.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| perfumedirectlondon.co.ukperfumedirectlondon.co.uk | |||||||
| perfumeuk.co.ukperfumeuk.co.uk | |||||||
| thefragrancecounter.comthefragrancecounter.com | |||||||
| thefragranceshop.co.ukthefragranceshop.co.uk | |||||||
| theperfumeshop.comtheperfumeshop.com | |||||||
| perfume.comperfume.com |
07 · Company
The company behind Perfume Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Perfume Direct is a company based in Heywood, United Kingdom, on a domain registered in August 2000. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Heywood
- Founded
- Data not available
- Domain registered
- 9 Aug 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- perfumedirect.com · Shopify · GBP
- Catalogue
- 862 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Perfume Direct
What people ask Google about Perfume Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Perfume Direct legit?
According to Gravity by Benchr, Perfume Direct is a brand based in Heywood, United Kingdom: its website has existed since August 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 15,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Perfume Direct?
Customers rate Perfume Direct 4.7 out of 5 on Trustpilot over 2,152 reviews, 1,312 of them in the last twelve months: 87% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Perfume Direct known for?
Perfume Direct is a UK-based online retailer of designer perfumes, aftershaves and gift sets from luxury brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Perfume Direct prices: how much is it?
Perfume Direct's best seller, Jimmy Choo Eau de Parfum Women's Perfume Spray (40ml, 60ml, 100ml), sells from £32.99 to £58.99 on perfumedirect.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check perfumedirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Perfume Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Perfume Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check perfumedirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Perfume Direct?
Perfume Direct sells on its own website, perfumedirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Perfume Direct?
Gravity by Benchr records a company based in Heywood, United Kingdom, whose domain was registered in 2000, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Perfume Direct growing?
Yes. Gravity by Benchr estimates about 155,100 visits to perfumedirect.com in September 2026, up 5% in a month and up 8% over three months. Perfume Direct ranks #110 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Perfume Direct use?
Gravity by Benchr identifies perfumedirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Perfume Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Perfume Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Perfume Direct ranks #110 of 8,226 by estimated traffic. Its closest competitors on the same market are perfumedirectlondon.co.uk, perfumeuk.co.uk, thefragrancecounter.com, thefragranceshop.co.uk, theperfumeshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Perfume Direct.