Brand page · Personal Care · United Kingdom
The Fragrance Shop: 1.6M visits a month, 30 active Meta ads.
The Fragrance Shop — The Fragrance Shop is a UK-based retailer that sells women's and men's fragrances from luxury brands including Dior, Chanel, Rabanne, Yves Saint Laurent, Prada, Jean Paul Gaultier, Versace, Tom Ford and Gucci. It is the UK's largest independent retailer of premium and luxury fragrances. In September 2026 thefragranceshop.co.uk drew an estimated 1.6M visits, up 12% on the month before. It ranks #3 of 8,226 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 194,931 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
The Fragrance Shop is a UK-based retailer that sells women's and men's fragrances from luxury brands including Dior, Chanel, Rabanne, Yves Saint Laurent, Prada, Jean Paul Gaultier, Versace, Tom Ford and Gucci. It is the UK's largest independent retailer of premium and luxury fragrances.
01 · Traffic
How much traffic The Fragrance Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Fragrance Shop drew an estimated 1.6M visits in September 2026, up 12% on the month before and up 19% over three months.
- Worldwide#9,732of 4.5M sites · Top 1%
- In United Kingdom#352of 192K sites · Top 1%
- Personal Care, worldwide#320of 215,119 brands · Top 1%
- Personal Care, United Kingdom#3of 8,226 brands · Top 1%
1.6M
estimated visits in September
1 mo ▲ +12.1%4 mo ▲ +19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Fragrance Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Fragrance Shop holds 4.6 out of 5 on Trustpilot over 194,931 reviews, 35,849 of them in the last twelve months: 83% of customers give five stars and 8% one star. That volume places The Fragrance Shop in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, The Fragrance Shop scores 4.7 over 131 reviews.
Perfume Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Fragrance Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Fragrance Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Fragrance Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Fragrance Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Fragrance Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
The Fragrance ShopThe Fragrance Shop25 Sept 2026image
COCO MADEMOISELLE CRUSH ABSOLUThe Fragrance Shop25 Sept 2026image
Gift Sets For Every OccasionThe Fragrance Shop25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Fragrance Shop LTDverified
Text ad21 Oct 2026The Fragrance Shop LTDverified
Text ad21 Oct 2026The Fragrance Shop LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Fragrance Shop.
The creators who tag @thefragranceshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Fragrance Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Fragrance Shop among Personal Care brands in United Kingdom. The closest is theperfumeshop.com, then perfume.com, Perfumania, Fragrance Outlet, aurafragrance.com, Gift Express.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| theperfumeshop.comtheperfumeshop.com | |||||||
| perfume.comperfume.com | |||||||
| Perfumaniaperfumania.com | |||||||
| Fragrance Outletfragranceoutlet.com | |||||||
| aurafragrance.comaurafragrance.com | |||||||
| Gift Expressgiftexpress.com |
07 · Company
The company behind The Fragrance Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Fragrance Shop is a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in March 2004. It employs about 882 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1995, per LinkedIn
- Domain registered
- 1 Mar 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 882 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefragranceshop.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Fragrance Shop
What people ask Google about The Fragrance Shop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Fragrance Shop legit?
According to Gravity by Benchr, The Fragrance Shop is a brand based in United Kingdom: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it employs 882 people on LinkedIn, it has 102,802 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The Fragrance Shop?
Customers rate The Fragrance Shop 4.6 out of 5 on Trustpilot over 194,931 reviews, 35,849 of them in the last twelve months: 83% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, The Fragrance Shop scores 4.7 over 131 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Fragrance Shop known for?
The Fragrance Shop is a UK-based retailer that sells women's and men's fragrances from luxury brands including Dior, Chanel, Rabanne, Yves Saint Laurent, Prada, Jean Paul Gaultier, Versace, Tom Ford and Gucci. It is the UK's largest independent retailer of premium and luxury fragrances. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does The Fragrance Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Fragrance Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check thefragranceshop.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Fragrance Shop?
Gravity by Benchr records a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 2004, with 882 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Fragrance Shop growing?
Yes. Gravity by Benchr estimates about 1,645,000 visits to thefragranceshop.co.uk in September 2026, up 12% in a month and up 19% over three months. The Fragrance Shop ranks #3 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does The Fragrance Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Fragrance Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, The Fragrance Shop ranks #3 of 8,226 by estimated traffic. Its closest competitors on the same market are theperfumeshop.com, perfume.com, Perfumania, Fragrance Outlet, aurafragrance.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Fragrance Shop.