Brand page · Outdoor Recreation · France
Petzl: 642k visits a month, 15 active Meta ads, Gravity score 574.
Petzl — Petzl is a brand that designs and manufactures tools and solutions for athletes and professionals to help them access inaccessible areas, originally focused on speleology. In September 2026 petzl.com drew an estimated 642k visits, down 4% on the month before. It ranks #26 of 14,873 Outdoor Recreation brands in France and holds a 3.4 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Outdoor Recreation brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Petzl is a brand that designs and manufactures tools and solutions for athletes and professionals to help them access inaccessible areas, originally focused on speleology.
01 · Traffic
How much traffic Petzl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Petzl drew an estimated 642k visits in September 2026, down 4% on the month before and down 5% over three months.
- Worldwide#20,390of 4.5m sites · Top 1%
- In United States#6,704of 1.2m sites · Top 1%
- Outdoor Recreation, worldwide#159of 101,136 brands · Top 1%
- Outdoor Recreation, United States#26of 14,873 brands · Top 1%
642k
estimated visits in September
1 mo ▼ −4.4%4 mo ▼ −5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Petzl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Petzl holds 3.4 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 61% of customers give five stars and 28% one star. That volume places Petzl in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Petzl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Petzl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Petzl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Petzl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Petzl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2025 (image, text, video).
PetzlPetzl16 Oct 2026image
PetzlPetzl16 Oct 2026image
www.petzl.comPetzl14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026PETZL DISTRIBUTION SASverified
Image ad19 Oct 2026PETZL DISTRIBUTION SASverified
Text ad19 Oct 2026PETZL DISTRIBUTION SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Petzl.
The creators who tag @petzl_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petzl_official on Instagram, led by Gearys Guiding (21k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGearys Guiding@gearysguiding · 🇨🇦 CA | Travel tourism exploration Creator | 21k | 0.9% | 14 | Tagged @petzl_official |
06 · Competitors according to Gravity
Who Petzl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Petzl among Outdoor Recreation brands in France. The closest is Black Diamond, then Grivel, Simond, How NOT 2, DMM, Climb On Equipment.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Black Diamondblackdiamondequipment.com | |||||||
| Grivelgrivel.com | |||||||
| Simondsimond.com | |||||||
| How NOT 2hownot2.com | |||||||
| DMMdmmwales.com | |||||||
| Climb On Equipmentclimbonequipment.com |
07 · Company
The company behind Petzl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Petzl is a company based in France, founded in 1975 according to LinkedIn, on a domain registered in February 1996. It employs about 713 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1975, per LinkedIn
- Domain registered
- 16 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 713 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petzl.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Petzl
What people ask Google about Petzl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Petzl legit or a scam?
According to Gravity by Benchr, Petzl is a brand based in France: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 713 people on LinkedIn, it has 878,249 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Petzl?
Customers rate Petzl 3.4 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 61% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Petzl sell?
Petzl is a brand that designs and manufactures tools and solutions for athletes and professionals to help them access inaccessible areas, originally focused on speleology. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Petzl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Petzl advertises on Facebook and Instagram and on Google, where its offers often run. Check petzl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Petzl?
Gravity by Benchr records a company based in France, founded in 1975 according to LinkedIn, on a domain registered in 1996, with 713 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Petzl doing well?
Not at the moment. Gravity by Benchr estimates about 642,200 visits to petzl.com in September 2026, down 4% in a month and down 5% over three months. Petzl ranks #26 of 14,873 Outdoor Recreation brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Petzl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Petzl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in France?
Among Outdoor Recreation brands in France in the Gravity by Benchr index, Petzl ranks #26 of 14,873 by estimated traffic. Its closest competitors on the same market are Black Diamond, Grivel, Simond, How NOT 2 and DMM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Petzl.