Brand page · Kitchen & Dining · United Kingdom
Phox Water traffic, ads & competitors 46k visits a month, 104 active Meta ads, Gravity score 515.
Phox Water — Phox Water sells sustainable water filter jugs and refill cartridges that turn tap water into electrolyte-rich alkaline water, aiming to reduce single-use plastic waste. In September 2026 phoxwater.com drew an estimated 46k visits, down 14% on the month before. It ranks #231 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 4.7 Trustpilot rating over 12,129 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 248 peers: Kitchen & Dining brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Phox Water sells sustainable water filter jugs and refill cartridges that turn tap water into electrolyte-rich alkaline water, aiming to reduce single-use plastic waste.
01 · Traffic
Phox Water website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Phox Water drew an estimated 46k visits in September 2026, down 14% on the month before and down 38% over three months.
- Worldwide#182,634of 4.5m sites · Top 5%
- In United Kingdom#9,605of 192k sites · Top 10%
- Kitchen & Dining, worldwide#4,737of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#231of 6,546 brands · Top 5%
46k
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −38.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Phox Water reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Phox Water holds 4.7 out of 5 on Trustpilot over 12,129 reviews, 1,973 of them in the last twelve months: 84% of customers give five stars and 3% one star. That volume places Phox Water in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Phox Water scores 5.0 over 37 reviews.
Water Softening Equipment Supplier Water Filter Supplier Water Purification Company Water Treatment Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Phox Water best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Phox Water sells on Shopify, 100% of its catalogue in stock. The best seller is Clean Refill pack, at £14.99–£49.99, followed by Alkaline Refill Pack and Refillable Maxtra+ Compatible - water filter cartridge.
#1Clean Refill packPhox Water£14.99–£49.99In stock
#2Alkaline Refill PackPhox Water£14.99–£49.99In stock
#3Refillable Maxtra+ Compatible - water filter cartridgePhox Water£14.99–£49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Phox Water in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 79% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.93
- Currency
- GBP
04 · Ads
Phox Water ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Phox Water runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Refillable Water Filter CartridgesPhox Water6 Oct 2026video
Phox WaterPhox Water5 Oct 2026image
Better-tasting filtered waterPhox Water3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Phox Water Ltdverified
Text ad20 Oct 2026Phox Water Ltdverified
Text ad20 Oct 2026Phox Water Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Phox Water influencers
The creators who tag @phoxwater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Phox Water competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Phox Water among Kitchen & Dining brands in the United Kingdom. The closest is Maverick Pure Water, then Peak Water, EuroGuard, euroguard co, Doulton Water Filters, Monarch Water.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maverick Pure Watermaverickpurewater.com | |||||||
| Peak Waterpeak-water.com | |||||||
| EuroGuardeuroguardfiltre.fr | |||||||
| euroguard coeuroguard.co | |||||||
| Doulton Water Filtersdoulton.com | |||||||
| Monarch Watermonarchwatershop.co.uk |
07 · Company
Who is behind Phox Water?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Phox Water is a company based in Glasgow, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in July 2017. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Founded
- 2016, per LinkedIn
- Domain registered
- 6 Jul 2017
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- phoxwater.com · Shopify · GBP
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Phox Water
What people ask Google about Phox Water.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Phox Water legit or a scam?
According to Gravity by Benchr, Phox Water is a brand based in Glasgow, United Kingdom: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 31,066 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Phox Water reviews: is it worth it?
Customers rate Phox Water 4.7 out of 5 on Trustpilot over 12,129 reviews, 1,973 of them in the last twelve months: 84% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Phox Water scores 5.0 over 37 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Phox Water sell?
Phox Water sells sustainable water filter jugs and refill cartridges that turn tap water into electrolyte-rich alkaline water, aiming to reduce single-use plastic waste. Gravity by Benchr classifies it under Kitchen & Dining, with Water Dispensing & Filtration making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Phox Water expensive?
Phox Water's best seller, Clean Refill pack, sells from £14.99 to £49.99 on phoxwater.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check phoxwater.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Phox Water have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Phox Water advertises on Facebook and Instagram and on Google, where its offers often run. Check phoxwater.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Phox Water?
Phox Water sells on its own website, phoxwater.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Phox Water?
Gravity by Benchr records a company based in Glasgow, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2017, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Phox Water growing?
Not at the moment. Gravity by Benchr estimates about 46,000 visits to phoxwater.com in September 2026, down 14% in a month and down 38% over three months. Phox Water ranks #231 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Phox Water use?
Gravity by Benchr identifies phoxwater.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Phox Water spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Phox Water on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United Kingdom?
Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, Phox Water ranks #231 of 6,546 by estimated traffic. Its closest competitors on the same market are Maverick Pure Water, Peak Water, EuroGuard, euroguard co and Doulton Water Filters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Phox Water.