Brand page · Games
play-in.com: 525K visits a month, 40 active Meta ads.
play-in.com — Playin is a French retailer specializing in trading card games and board games, founded by two Magic: the Gathering enthusiasts. In September 2026 play-in.com drew an estimated 525K visits, down 8% on the month before. It ranks #2 of 281 Games brands and holds a 3.7 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Playin is a French retailer specializing in trading card games and board games, founded by two Magic: the Gathering enthusiasts.
01 · Traffic
How much traffic play-in.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
play-in.com drew an estimated 525K visits in September 2026, down 8% on the month before and up 26% over three months.
- Worldwide#22,276of 4.5M sites · Top 1%
- In France#835of 166K sites · Top 1%
- Games, worldwide#26of 13,383 brands · Top 1%
- Games, France#2of 281 brands · Top 1%
525K
estimated visits in September
1 mo ▼ −8.4%4 mo ▲ +25.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about play-in.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
play-in.com holds 3.7 out of 5 on Trustpilot over 50 reviews, 30 of them in the last twelve months: 62% of customers give five stars and 36% one star. That volume places play-in.com in the top 40 % of the 270,321 Trustpilot pages in the Gravity index. On Google, play-in.com scores 4.9 over 1,570 reviews.
Game Store Trading Card Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What play-in.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read play-in.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places play-in.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What play-in.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
play-in.com runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
PlayinPlayin7 Oct 2026image
PlayinPlayin7 Oct 2026image
Disponible en précommandePlayin7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Magic Bazarverified
Image ad20 Oct 2026Magic Bazarverified
Video ad20 Oct 2026Magic Bazarverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about play-in.com.
The creators who tag @playinbymagicbazar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who play-in.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for play-in.com among Games brands. The closest is Hobbiesville, then asmodee, Gameology, De Spelvogel, Dragon's Lair, uplay.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hobbiesvillehobbiesville.com | |||||||
| asmodeeasmodee.co.uk | |||||||
| Gameologygameology.com.au | |||||||
| De Spelvogeldespelvogel.com | |||||||
| Dragon's Lairdragonslair.se | |||||||
| uplay.ituplay.it |
07 · Company
The company behind play-in.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
play-in.com is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in September 2013. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2008, per LinkedIn
- Domain registered
- 27 Sept 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- play-in.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about play-in.com
What people ask Google about play-in.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is play-in.com legit or a scam?
According to Gravity by Benchr, play-in.com is a brand: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it employs 47 people on LinkedIn, it has 25,845 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
play-in.com reviews: is it worth it?
Customers rate play-in.com 3.7 out of 5 on Trustpilot over 50 reviews, 30 of them in the last twelve months: 62% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. On Google, play-in.com scores 4.9 over 1,570 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is play-in.com?
Playin is a French retailer specializing in trading card games and board games, founded by two Magic: the Gathering enthusiasts. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Is there a play-in.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: play-in.com advertises on Facebook and Instagram and on Google, where its offers often run. Check play-in.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns play-in.com?
Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 2013, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is play-in.com doing well?
Yes. Gravity by Benchr estimates about 525,400 visits to play-in.com in September 2026, down 8% in a month and up 26% over three months. play-in.com ranks #2 of 281 Games brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does play-in.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for play-in.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands?
Among Games brands in the Gravity by Benchr index, play-in.com ranks #2 of 281 by estimated traffic. Its closest competitors on the same market are Hobbiesville, asmodee, Gameology, De Spelvogel, Dragon's Lair. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with play-in.com.