Brand page · Games · Australia

Gameology Top 1% worldwide Top 1% in Australia Top 1% in Games Top 1% in Games in Australia
gameology.com.au·🇦🇺 Clayton South, Australia· Shopify

Gameology: 557k visits a month, 52 active Meta ads, Gravity score 544.

Gameology — Gameology is an Australian online game store that sells board games, trading card games, toys, collectibles, and merchandise. In September 2026 gameology.com.au drew an estimated 557k visits, down 14% on the month before. It ranks #2 of 442 Games brands in Australia and holds a 2.4 Trustpilot rating over 22 reviews.

gameology.com.au@gameologyau 24.4kFacebookLinkedIn 289Trustpilot 2.4Meta Ad Library 52

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
557k
−14% vs. August 2026
Instagram followers
24.4k
3,640 posts · @gameologyau
Trustpilot
2.4
22 reviews · 12 in 12 months
Meta ads
52
active · on Google since 2022
Products
21%
in stock · 1,337 collections
Rank in Australia
#2
of 442 in Games
LinkedIn
289
followers · 25 employees
Earned media value
€40.8
per month, Instagram

Gravity score

544/ 1000 · 7 of 10 indicators rated
Brand Power448
Momentum527
Performance658

Percentiles within 10 peers: Games brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Gameology is an Australian online game store that sells board games, trading card games, toys, collectibles, and merchandise.

01 · Traffic

How much traffic Gameology gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Gameology drew an estimated 557k visits in September 2026, down 14% on the month before and down 10% over three months.

  • Worldwide#22,802of 4.5m sites · Top 1%
  • In Australia#428of 105k sites · Top 1%
  • Games, worldwide#24of 13,383 brands · Top 1%
  • Games, Australia#2of 442 brands · Top 1%
Monthly visitssource Sept 2026

557k

estimated visits in September

1 mo ▼ −13.7%4 mo ▼ −9.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Gameology.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Gameology holds 2.4 out of 5 on Trustpilot over 22 reviews, 12 of them in the last twelve months: 23% of customers give five stars and 73% one star. That volume places Gameology in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.4TrustScore · 22 reviews · 12 in 12 months
Top 50% review volume
5 ★23%
4 ★5%
3 ★0%
2 ★0%
1 ★73%

Events & Entertainment

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Gameology sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gameology sells on Shopify, 21% of its catalogue in stock. The best seller is Palms Off Soft Penny Sleeves 100pc, at A$1.95, followed by ULTRA PRO Soft Penny Sleeves 100pc and Palms Off Gaming Standard 35pt Card Loader Top Loaders - 25pc Pack.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Board Games1%
Collectibles0%
Card Game Accessories0%
Card Games0%

Share of the catalogue by product family.

Activity mixdominant: Games
Games51%
Hobbies & Creative Arts40%
Toys3%
Books1%
Puzzles1%

The dominant category places Gameology in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
21% of the catalogue
In stock
21%
Upper price quartile
US$45.65
Currency
AUD

05 · Influencers

Who talks about Gameology.

The creators who tag @gameologyau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @gameologyau · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Gameology competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Gameology among Games brands in Australia. The closest is Board Game Bliss, then Hobbiesville, play-in.com, Dragon's Lair, asmodee, Good Games.

CompetitorsGames · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Board Game Blissboardgamebliss.com
Hobbiesvillehobbiesville.com
play-in.complay-in.com
Dragon's Lairdragonslair.se
asmodeeasmodee.co.uk
Good Gamesgoodgames.com.au
Competitors Gravity finds for Gameology. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Gameology with Board Game Bliss

07 · Company

The company behind Gameology.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Gameology is a company based in Clayton South, Australia, founded in 2015 according to LinkedIn. It employs about 25 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Clayton South
Founded
2015, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
25 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
gameology.com.au · Shopify · AUD
Catalogue
1,337 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Gameology

What people ask Google about Gameology.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Gameology legit or a scam?

According to Gravity by Benchr, Gameology is a brand based in Clayton South, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 24,395 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Gameology reviews: is it worth it?

Customers rate Gameology 2.4 out of 5 on Trustpilot over 22 reviews, 12 of them in the last twelve months: 23% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Gameology?

Gameology is an Australian online game store that sells board games, trading card games, toys, collectibles, and merchandise. Gravity by Benchr classifies it under Games, with Board Games making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Gameology expensive?

Gameology's best seller, Palms Off Soft Penny Sleeves 100pc, sells A$1.95 on gameology.com.au. 21% of the catalogue is in stock. Gravity does not track prices daily: check gameology.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Gameology discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Gameology advertises on Facebook and Instagram and on Google, where its offers often run. Check gameology.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Gameology?

Gameology sells on its own website, gameology.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Gameology?

Gravity by Benchr records a company based in Clayton South, Australia, founded in 2015 according to LinkedIn, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Gameology growing?

Not at the moment. Gravity by Benchr estimates about 557,100 visits to gameology.com.au in September 2026, down 14% in a month and down 10% over three months. Gameology ranks #2 of 442 Games brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Gameology use?

Gravity by Benchr identifies gameology.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Gameology's ad budget?

Gravity by Benchr does not publish a spend figure for Gameology on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Games brands in Australia?

Among Games brands in Australia in the Gravity by Benchr index, Gameology ranks #2 of 442 by estimated traffic. Its closest competitors on the same market are Board Game Bliss, Hobbiesville, play-in.com, Dragon's Lair and asmodee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gameology.