Brand page · Toys · United Kingdom
PlayFaire: 45.2k visits a month, 40 active Meta ads, Gravity score 571.
PlayFaire — PlayFaire is a UK-based online destination for beautifully crafted toys, children's furniture and timeless play. They offer a considered collection of sustainable, design-led pieces from the world's finest makers. In September 2026 playfaire.co.uk drew an estimated 45.2k visits, up 40% on the month before. It ranks #114 of 2,441 Toys brands in United Kingdom and holds a 4.3 Trustpilot rating over 161 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PlayFaire is a UK-based online destination for beautifully crafted toys, children's furniture and timeless play. They offer a considered collection of sustainable, design-led pieces from the world's finest makers.
01 · Traffic
How much traffic PlayFaire gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PlayFaire drew an estimated 45.2k visits in September 2026, up 40% on the month before and up 32% over three months.
- Worldwide#185,487of 4.5m sites · Top 5%
- In United Kingdom#9,737of 192k sites · Top 10%
- Toys, worldwide#2,016of 50,509 brands · Top 5%
- Toys, United Kingdom#114of 2,441 brands · Top 5%
45.2k
estimated visits in September
1 mo ▲ +39.9%4 mo ▲ +31.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PlayFaire.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PlayFaire holds 4.3 out of 5 on Trustpilot over 161 reviews, 40 of them in the last twelve months: 90% of customers give five stars and 6% one star. That volume places PlayFaire in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Children's Toys Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PlayFaire sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PlayFaire sells on Shopify, 70% of its catalogue in stock. The best seller is Baby Doll Lily, at £32.95, followed by Connetix Tiles Ball Run Pack (92 pcs) and Connetix Tiles Creative Pack (102 pcs).
#1Baby Doll LilyPlayFaire£32.95In stock
#2Connetix Tiles Ball Run Pack (92 pcs)PlayFaire£71.95In stock
#3Connetix Tiles Creative Pack (102 pcs)PlayFaire£84.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PlayFaire in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 35% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$115.78
- Currency
- GBP
04 · Ads
What PlayFaire is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PlayFaire runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Festive GiftingPlayFaire UK1 Oct 2026image
Doll Nursing Bag SetPlayFaire UK30 Sept 2026image
Vintage CampervanPlayFaire UK30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Playfaire Limitedverified
Text ad20 Oct 2026Playfaire Limitedverified
Text ad20 Oct 2026Playfaire Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PlayFaire.
The creators who tag @playfaire on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @playfaire on Instagram, led by 𝚉𝚘𝚎, 𝙼𝚊𝚝𝚝 & 𝙵𝚒𝚗𝚗 (12.1k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝚉𝚘𝚎, 𝙼𝚊𝚝𝚝 & 𝙵𝚒𝚗𝚗@reno_on_the_park · 🇬🇧 GB | Parenting family Creator | 12.1k | 2.5% | 5 | Tagged @playfaire |
06 · Competitors according to Gravity
Who PlayFaire competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PlayFaire among Toys brands in United Kingdom. The closest is Danjoo, then Small Smart, things i like, ThreadBeardesign, Rose and Friends, Gold Dust Toys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Danjoodanjoo.com | |||||||
| Small Smartsmallsmart.co.uk | |||||||
| things i likethingsilike.uk | |||||||
| ThreadBeardesignthreadbeardesign.co.uk | |||||||
| Rose and Friendsroseandfriends.co.uk | |||||||
| Gold Dust Toysgolddusttoys.com |
07 · Company
The company behind PlayFaire.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PlayFaire is a company based in Bradford, United Kingdom, on a domain registered in May 2023. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bradford
- Founded
- Data not available
- Domain registered
- 24 May 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- playfaire.co.uk · Shopify · GBP
- Catalogue
- 523 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PlayFaire
What people ask Google about PlayFaire.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PlayFaire legit or a scam?
According to Gravity by Benchr, PlayFaire is a brand based in Bradford, United Kingdom: its website has existed since May 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 12,878 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PlayFaire reviews: is it worth it?
Customers rate PlayFaire 4.3 out of 5 on Trustpilot over 161 reviews, 40 of them in the last twelve months: 90% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PlayFaire?
PlayFaire is a UK-based online destination for beautifully crafted toys, children's furniture and timeless play. They offer a considered collection of sustainable, design-led pieces from the world's finest makers. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PlayFaire expensive?
PlayFaire's best seller, Baby Doll Lily, sells £32.95 on playfaire.co.uk. 70% of the catalogue is in stock. Gravity does not track prices daily: check playfaire.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does PlayFaire have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PlayFaire advertises on Facebook and Instagram and on Google, where its offers often run. Check playfaire.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PlayFaire?
PlayFaire sells on its own website, playfaire.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PlayFaire?
Gravity by Benchr records a company based in Bradford, United Kingdom, whose domain was registered in 2023, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PlayFaire growing?
Yes. Gravity by Benchr estimates about 45,200 visits to playfaire.co.uk in September 2026, up 40% in a month and up 32% over three months. PlayFaire ranks #114 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PlayFaire use?
Gravity by Benchr identifies playfaire.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PlayFaire's ad budget?
Gravity by Benchr does not publish a spend figure for PlayFaire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, PlayFaire ranks #114 of 2,441 by estimated traffic. Its closest competitors on the same market are Danjoo, Small Smart, things i like, ThreadBeardesign and Rose and Friends. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PlayFaire.