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- playmats.eu
Brand page · Games
playmats.eu traffic, ads & competitors 40.8k visits a month, 11 active Meta ads.
playmats.eu — Playmats.eu is a manufacturer of mats and accessories for board, battle and card games, offering products such as battle mats, RPG accessories, dice trays, and custom playmats. In September 2026 playmats.eu drew an estimated 40.8k visits, down 27% on the month before. It ranks #160 of 3,092 Games brands and holds a 4.8 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Playmats.eu is a manufacturer of mats and accessories for board, battle and card games, offering products such as battle mats, RPG accessories, dice trays, and custom playmats.
01 · Traffic
playmats.eu website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
playmats.eu drew an estimated 40.8k visits in September 2026, down 27% on the month before and up 43% over three months.
- Worldwide#202,146of 4.5m sites · Top 5%
- In United States#64,131of 1.2m sites · Top 10%
- Games, worldwide#733of 13,383 brands · Top 10%
- Games, United States#160of 3,092 brands · Top 10%
40.8k
estimated visits in September
1 mo ▼ −26.7%4 mo ▲ +42.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
playmats.eu reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
playmats.eu holds 4.8 out of 5 on Trustpilot over 44 reviews, 38 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places playmats.eu in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Game Store Toy Store Gaming service Provider Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
playmats.eu best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read playmats.eu's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places playmats.eu in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
playmats.eu ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
playmats.eu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Athlekid × PLAYMATS. Together in the game. PLAYMATS is Athlekid’s technical partner for IQ360! We’re combining PLAYMATS’ experience in maPlaymats.EU - mats for wargames, cardgames, RPG and boardgames.5 Oct 2026video
🎲 Into board games, card games or tabletop battles? You’re in the right place. Follow Playmats for tabletop inspiration, new playmat designsPlaymats.EU - mats for wargames, cardgames, RPG and boardgames.1 Sept 2026video
🎲 Into board games, card games or tabletop battles? You’re in the right place. Follow Playmats for tabletop inspiration, new playmat designsPlaymats.EU - mats for wargames, cardgames, RPG and boardgames.1 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad15 Oct 2026NETFIRE GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad15 Oct 2026NETFIRE GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad15 Oct 2026NETFIRE GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
playmats.eu influencers
The creators who tag @playmats.eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @playmats.eu on Instagram, led by Tabletop for World (17.5k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTabletop for World@tabletop_4world · INTL | Gaming streaming tech culture Creator | 17.5k | 1.2% | 4 | Tagged @playmats.eu |
06 · Competitors according to Gravity
playmats.eu competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for playmats.eu among Games brands. The closest is Monolith Board Games, then Hidden Games, Trench Crusade, kapla.com, FryxGames, Sob Investigação.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Monolith Board Gamesmonolithedition.com | |||||||
| Hidden Gameshidden.games | |||||||
| Trench Crusadetrenchcrusade.fr | |||||||
| kapla.comkapla.com | |||||||
| FryxGamesfryxgames.se | |||||||
| Sob Investigaçãosobinvestigacao.com |
07 · Company
Who is behind playmats.eu?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
playmats.eu is an e-commerce brand, founded in 2018 according to LinkedIn. It employs about 15 people.
- Founded
- 2018, per LinkedIn
- Employees
- 15 on LinkedIn
- Own store
- playmats.eu
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about playmats.eu
What people ask Google about playmats.eu.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is playmats.eu legit or a scam?
According to Gravity by Benchr, playmats.eu is a brand: its Trustpilot profile is claimed by the brand, it employs 15 people on LinkedIn, it has 1,547 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
playmats.eu reviews
Customers rate playmats.eu 4.8 out of 5 on Trustpilot over 44 reviews, 38 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is playmats.eu known for?
Playmats.eu is a manufacturer of mats and accessories for board, battle and card games, offering products such as battle mats, RPG accessories, dice trays, and custom playmats. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Does playmats.eu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: playmats.eu advertises on Facebook and Instagram and on Google, where its offers often run. Check playmats.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind playmats.eu?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is playmats.eu doing well?
Yes. Gravity by Benchr estimates about 40,800 visits to playmats.eu in September 2026, down 27% in a month and up 43% over three months. playmats.eu ranks #160 of 3,092 Games brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does playmats.eu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for playmats.eu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands?
Among Games brands in the Gravity by Benchr index, playmats.eu ranks #160 of 3,092 by estimated traffic. Its closest competitors on the same market are Monolith Board Games, Hidden Games, Trench Crusade, kapla.com and FryxGames. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with playmats.eu.