Top 50 Toys & Games brands
The 50 e-commerce brands selling Toys & Games products with the most estimated monthly visits, ranked by Gravity by Benchr among the 89,919 brands of its index in this category, as of October 2026.
Gravity by Benchr ranks the brands whose catalogue has at least 10% of its products in Toys & Games, by estimated monthly visits. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · Top 50
Ranked by estimated monthly visits.
- #1
eBay UK
ebay.co.ukeBay is an American multinational internet corporation that operates an online marketplace where users can buy and sell electronics, cars, fashion items…
10M+ visits
United KingdomToys - #2
the LEGO Group
lego.comThe LEGO Group is the company behind the world's most loved LEGO bricks, which are designed to spark imaginations and inspire builders of tomorrow.
10M+ visits
DenmarkToys - #3
Argos
argos.co.ukA major British catalogue retailer offering a wide range of products including home goods, electronics, and toys.
10M+ visitsUnited KingdomToys - #4
Kijiji
kijiji.caKijiji is a Canadian online marketplace platform that enables users to buy, sell, and trade various items including cars, real estate, jobs, services, and…
10M+ visits
CanadaToys - #5
Ricardo
ricardo.chRicardo AG is a Swiss online marketplace platform where users can buy and sell secondhand goods. It operates as one of the largest e-commerce platforms in…
10M+ visits
SwitzerlandToys - #6
ちいかわマーケット
chiikawamarket.jpChiikawa Market is the official merchandise shop for the popular Chiikawa characters created by illustrator Nagano. It sells various products including plush…
10M+ visits
JapanToys - #7
sanrio.co.jp
sanrio.co.jpSanrio is a Japanese company that creates and sells character merchandise featuring popular characters like Hello Kitty, My Melody, Little Twin Stars, and…
1M–10M visitsJapanToys - #8
BrickLink
bricklink.comBrickLink is an online marketplace where LEGO fans can buy, sell, and trade LEGO parts, sets, and minifigures.
- #9
Mattel
mattel.comMattel, Inc. is a leading global play and family entertainment company that owns iconic brand portfolios including Barbie, Hot Wheels, and Fisher Price…
- #10
takaratomy.co.jp
takaratomy.co.jpTOMY Company, Ltd. is a Japanese toy manufacturer and seller that creates and sells various toy brands including TOMICA, Licca-chan, Plarail, Transformers…
1M–10M visitsJapanToys - #11
gashapon.jp
gashapon.jpGashapon is the official website for Bandai's capsule toys, featuring various character-based collectible items from popular franchises like Sanrio, Crayon…
- #12
Buyee
buyee.jpBuyee is a Japanese proxy shopping and auction service that allows customers worldwide to purchase items from popular Japanese shopping sites including…
- #13
ruten.com.tw
ruten.com.twRuten is Taiwan's largest online marketplace, offering new and second-hand items across categories like toys, home goods, and electronics. It provides free…
1M–10M visits
TaiwanToys - #14
BigBadToyStore
bigbadtoystore.comBigBadToyStore is an online retailer that sells licensed action figures, collectibles, statues, and toys from various companies and properties.
- #15
Official Jellycat Store
jellycat.comJellycat is a British plush toy company that creates soft toys and gifts for all ages, known for their Loveable characters and Amuseables collection.
1M–10M visitsUnited KingdomToys - #16
amiami.jp
amiami.jpAmiami is a Japanese online retail store specializing in figures, anime goods, models, games, trading cards, and various hobby items. The company offers a…
- #17
1kuji.com
1kuji.comBANDAI SPIRITS official lottery information site for character gacha prizes sold at convenience stores, bookstores, and hobby shops in Japan. The site offers…
- #18
Funko
funko.comFunko is an American toy company that designs and sells pop culture collectibles, accessories, and toys.
1M–10M visits
United StatesToys - #19
株式会社バンダイ・株式会社BANDAI SPIRITS 公式企業サイト
bandai.co.jpBandai is a Japanese company that develops and sells character-based products globally, including capsule toys, card games, toys, plastic models, and lottery…
- #20
goodsmile.com
goodsmile.comGood Smile Company is a Japanese company based in Akihabara, Tokyo that posts photos from and around its Japan office.
- #21
Disney Store
disneystore.comShop official Disney, PIXAR, Marvel, and Star Wars merchandise, including toys, apparel, collectibles, home décor, accessories, and gifts for every fan.
- #22
Mattel Creations
creations.mattel.comMattel Creations is a collector platform that offers limited-edition toys and collaborations with creators to reimagine iconic toys from Mattel brands.
1M–10M visitsUnited StatesClothing - #23
POP MART
popmart.comPOP MART is a Chinese toy company that operates in the designer collectible and pop culture entertainment industry, focusing on designer collectibles, theme…
- #24
Home Bargains
home.bargainsHome Bargains is a discount retailer that sells toys, home goods, garden items, health and beauty products, and more at low prices.
1M–10M visitsUnited KingdomToys - #25
UVS Games
uvsgames.comUVS Games is a company that publishes tabletop experiences and collectible card games featuring iconic franchises from anime, manga, and video games. Their…
1M–10M visitsUnited StatesGames - #26
smyk.com
smyk.comA children's store selling clothes and shoes under the COOL CLUB brand, toys under the SMIKI brand, and well-known brands like LEGO, HASBRO, and MATTEL.
- #27
zenmarket.jp
zenmarket.jpZenGroup Inc. is a cross-border e-commerce company that operates ZenMarket, a proxy shopping service allowing customers worldwide to purchase products from…
1M–10M visitsJapanToys - #28
detmir.ru
detmir.ruDetmir is a multi-format omnichannel retail company specializing in children's goods, operating as the market leader in Russia and Kazakhstan with a 73-year…
- #29
Banggood
banggood.comBanggood is a global B2C cross-border e-commerce platform that connects shoppers worldwide with premium manufacturers, offering products across 30 categories…
1M–10M visits
ChinaToys - #30
Build-A-Bear Workshop
buildabear.comBuild-A-Bear Workshop is a company that allows customers to create and customize stuffed animals through a step-by-step process including their iconic Heart…
1M–10M visitsUnited StatesToys - #31
eBay
ebay.ateBay is an online marketplace where users can buy and sell electronics, cars, fashion, collectibles, furniture and more.
1M–10M visits
AustriaToys - #32
1999.co.jp
1999.co.jpHobbySearch is a Japanese hobby e-commerce site that sells figures, models, character goods, and other hobby products. It is one of Japan's largest hobby…
- #33
tonies®
tonies.comtonies® offers a screen-free audio player called the Toniebox 2 for children, along with various audio toys called Tonies that provide storytelling, music…
- #34
pigu.lt
pigu.ltPigu.lt is an e-commerce center offering a wide range of products including electronics, furniture, toys and other goods at good prices. It serves customers…
1M–10M visits
LithuaniaToys - #35
PREMIUM BANDAI
p-bandai.comPremium Bandai is the official online store for action figures, model kits, card games, and toys featuring popular anime and entertainment franchises like…
- #36
Riftbound
playriftbound.comRiftbound is a collectable trading card game featuring characters and locales from League of Legends, available for purchase online.
- #37
Jumbo
e-jumbo.grJumbo is a retail store specializing in toys, household articles, interior decorations, apparel and care products for babies, serving as a one-stop shop for…
- #38
Bilka
bilka.dkBilka is a Danish retail store that sells a wide range of products including electronics, garden furniture, toys, and various other items. The store offers…
1M–10M visitsDenmarkToys - #39
Sideshow
sideshow.comSideshow Collectibles is a company that sells pop culture collectibles including action figures, statues, art prints, and replicas from franchises like…
- #40
American Girl
americangirl.comAmerican Girl is a brand that sells 18-inch dolls, clothing, playsets, and accessories for girls. The company offers various doll collections including…
1M–10M visitsUnited StatesToys - #41
ebay.ie
ebay.ieeBay is an online marketplace where people can discover and buy various items, connecting with others who share similar interests.
- #42
famikura-store.jp
famikura-store.jpFamikura Store is a Japanese retail store that operates both physical stores and an online store, offering various products and information about their sales.
- #43
mercari-shops.com
mercari-shops.comメルカリShops（ショップス）は、全国の専門店が集まるオンラインショッピングモール。食品、家電、ゲーム、おもちゃまで、インターネット通販で掘り出し物を発見！お得な限定セールやクーポンも毎日開催
- #44
takaratomymall.jp
takaratomymall.jpTakaratomy Mall is the official online shopping site for Takaratomy, a Japanese toy company that sells popular toys and merchandise including Tomica, Plarail…
- #45
Entertainment Earth
entertainmentearth.comEntertainment Earth is a retailer specializing in action figures, toys, and collectibles, offering licensed products from popular brands and franchises.
- #46
Fangamer
fangamer.comFangamer is an American video game merchandise company that creates and sells products inspired by video games including shirts, plushes, figures, books…
1M–10M visitsUnited StatesJewelry - #47
GLITCH
glitchproductions.storeThe Glitch Productions Store is an online shop that sells official merchandise for animated shows including Murder Drones, The Amazing Digital Circus, The…
1M–10M visits
AustraliaToys - #48
tamashiiweb.com
tamashiiweb.comTAMASHII NATIONS is a collector's toy brand by BANDAI SPIRITS that produces high-quality items including S.H.Figuarts, METAL BUILD, and Chogokin figures based…
- #49
philibertnet.com
philibertnet.comPhilibert is a retail commerce company based in Strasbourg, France.
1M–10M visits
FranceGames - #50
AMain Hobbies
amainhobbies.comAMain Sports & Hobbies is an online and retail destination that sells RC vehicles, models, and hobby gear including radio control cars, planes, and drones, as…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites; the country is the brand's headquarters when it is known, otherwise its main market.