Brand page · Toys · Hong Kong SAR China
PlushThis: 37.1k visits a month, 78 active Meta ads, Gravity score 533.
PlushThis — PlushThis is an online store that sells plush toys and stuffed animals with unique design styles, offering custom design services. In September 2026 plushthis.com drew an estimated 37.1k visits, down 28% on the month before. It ranks #410 of 9,046 Toys brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 56 peers: Toys brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PlushThis is an online store that sells plush toys and stuffed animals with unique design styles, offering custom design services.
01 · Traffic
How much traffic PlushThis gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PlushThis drew an estimated 37.1k visits in September 2026, down 28% on the month before and down 12% over three months.
- Worldwide#219,451of 4.5m sites · Top 5%
- In United States#69,171of 1.2m sites · Top 10%
- Toys, worldwide#2,436of 50,509 brands · Top 5%
- Toys, United States#410of 9,046 brands · Top 5%
37.1k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PlushThis.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PlushThis holds 3.8 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 71% of customers give five stars and 14% one star.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PlushThis sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PlushThis sells on Shopify, 87% of its catalogue in stock. The best seller is Vampire Goth Black Cat Plush, at HK$236.00–HK$244.00, followed by Goth Black and White Dizzy Dragon Plush and Goth Purple Fox Stuffed Animal.
#1Vampire Goth Black Cat PlushPlushThisHK$236.00–HK$244.00In stock
#2Goth Black and White Dizzy Dragon PlushPlushThisHK$236.00In stock
#3Goth Purple Fox Stuffed AnimalPlushThisHK$275.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PlushThis in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 47% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$33.00
- Currency
- HKD
04 · Ads
What PlushThis is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PlushThis runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text).
Blue Purple Cute Emo Bear PlushPlushThis Toys6 Oct 2026image
🎃 2 = 15% off · BOO2 3 = 25% off · BOO3 4 = 35% off · BOO4PlushThis Toys5 Oct 2026image
🎃 2 = 15% off · BOO2 3 = 25% off · BOO3 4 = 35% off · BOO4PlushThis Toys5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad5 Sept 2026LLOYDS BANKING GROUP PLCverified
Text ad17 Jun 2026Absolute Link Limitedverified
Image ad30 May 2026NGUYỄN NHẬT MINHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PlushThis.
The creators who tag @plushthis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who PlushThis competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PlushThis among Toys brands in Hong Kong SAR China. The closest is My Craft Zone, then Yolopark, Yolopark, Jotoys, HERE, GB.ouozzzshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Craft Zonemycraftzone.com | |||||||
| Yoloparkshop.yolopark.com | |||||||
| Yoloparkyolopark.com | |||||||
| Jotoysjotoys.store | |||||||
| HEREheretoy.com | |||||||
| GB.ouozzzshopgb.ouozzzshop.com |
07 · Company
The company behind PlushThis.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PlushThis is a company based in Sham Shui Po, Hong Kong SAR China, on a domain registered in May 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Sham Shui Po
- Founded
- Data not available
- Domain registered
- 5 May 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plushthis.com · Shopify · USD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PlushThis
What people ask Google about PlushThis.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PlushThis legit?
According to Gravity by Benchr, PlushThis is a brand based in Sham Shui Po, Hong Kong SAR China: its website has existed since May 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,562 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PlushThis sell?
PlushThis is an online store that sells plush toys and stuffed animals with unique design styles, offering custom design services. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PlushThis cost?
PlushThis' best seller, Vampire Goth Black Cat Plush, sells from HK$236.00 to HK$244.00 on plushthis.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check plushthis.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PlushThis discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PlushThis advertises on Facebook and Instagram and on Google, where its offers often run. Check plushthis.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PlushThis?
PlushThis sells on its own website, plushthis.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PlushThis?
Gravity by Benchr records a company based in Sham Shui Po, Hong Kong SAR China, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PlushThis doing well?
Not at the moment. Gravity by Benchr estimates about 37,100 visits to plushthis.com in September 2026, down 28% in a month and down 12% over three months. PlushThis ranks #410 of 9,046 Toys brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PlushThis use?
Gravity by Benchr identifies plushthis.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PlushThis spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PlushThis on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Hong Kong SAR China?
Among Toys brands in Hong Kong SAR China in the Gravity by Benchr index, PlushThis ranks #410 of 9,046 by estimated traffic. Its closest competitors on the same market are My Craft Zone, Yolopark, Yolopark, Jotoys and HERE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PlushThis.