Brand page · Sofas · Italy
Molteni&C: 289K visits a month, 475 active Meta ads, Gravity score 627.
Molteni&C — Molteni&C is an Italian design furniture company that produces sofas, tables, and storage systems, part of the Molteni Group. In September 2026 molteni.it drew an estimated 289K visits, up 113% on the month before. It ranks #2 of 37 Sofas brands in Italy.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Sofas brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Molteni&C is an Italian design furniture company that produces sofas, tables, and storage systems, part of the Molteni Group.
01 · Traffic
How much traffic Molteni&C gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Molteni&C drew an estimated 289K visits in September 2026, up 113% on the month before and down 41% over three months.
- Worldwide#38,666of 4.5M sites · Top 1%
- In Italy#994of 138K sites · Top 1%
- Sofas, worldwide#78of 7,681 brands · Top 5%
- Sofas, Italy#2of 37 brands · Top 10%
289K
estimated visits in September
1 mo ▲ +113.5%4 mo ▼ −40.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Molteni&C.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Molteni&C holds 3.4 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Decoration and Interior Design Store Furniture Accessories Furniture Store Furniture Manufacturer Kitchen Furniture Store Fitted Furniture Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Molteni&C sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Molteni&C's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Molteni&C in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Molteni&C is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Molteni&C runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2026 (image, text, video).
Since 1934, we've inspired the culture of quality living. Living. Kitchens. Closets. Bathrooms.Molteni&C7 Oct 2026image
Inspiración para la cultura de la calidad de vida desde 1934. Salones. Cocinas. Armarios. Baños.Molteni&C7 Oct 2026image
Inspiración para la cultura de la calidad de vida desde 1934. Salones. Cocinas. Armarios. Baños.Molteni&C7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MOLTENI & C. SPAverified
Image ad20 Oct 2026MOLTENI & C. SPAverified
Text ad20 Oct 2026MOLTENI & C. SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Molteni&C.
The creators who tag @molteniandc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @molteniandc on Instagram, led by The World Around (12.6K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe World Around@theworldaround · 🇺🇸 US | Ecology climate environment Creator | 12.6K | 0.6% | 8 | Tagged @molteniandc |
06 · Competitors according to Gravity
Who Molteni&C competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Molteni&C among Sofas brands in Italy. The closest is minotti.com, then poltronafrau.com, cassina.com, flexform.it, bebitalia.com, Lago.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| minotti.comminotti.com | |||||||
| poltronafrau.compoltronafrau.com | |||||||
| cassina.comcassina.com | |||||||
| flexform.itflexform.it | |||||||
| bebitalia.combebitalia.com | |||||||
| Lagolago.it |
07 · Company
The company behind Molteni&C.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Molteni&C is a company based in Italy, founded in 1934 according to LinkedIn. It employs about 709 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1934, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 709 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- molteni.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Molteni&C
What people ask Google about Molteni&C.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Molteni&C legit?
According to Gravity by Benchr, Molteni&C is a brand based in Italy: it employs 709 people on LinkedIn, it has 492,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Molteni&C sell?
Molteni&C is an Italian design furniture company that produces sofas, tables, and storage systems, part of the Molteni Group. Gravity by Benchr classifies it under Sofas. Source: Gravity by Benchr product classification.
Molteni&C promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Molteni&C advertises on Facebook and Instagram and on Google, where its offers often run. Check molteni.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Molteni&C?
Gravity by Benchr records a company based in Italy, founded in 1934 according to LinkedIn, with 709 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Molteni&C growing?
Not at the moment. Gravity by Benchr estimates about 289,400 visits to molteni.it in September 2026, up 113% in a month and down 41% over three months. Molteni&C ranks #2 of 37 Sofas brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Molteni&C's ad budget?
Gravity by Benchr does not publish a spend figure for Molteni&C on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Italy?
Among Sofas brands in Italy in the Gravity by Benchr index, Molteni&C ranks #2 of 37 by estimated traffic. Its closest competitors on the same market are minotti.com, poltronafrau.com, cassina.com, flexform.it, bebitalia.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Molteni&C.