Brand page · Clothing · United States
Poncho traffic, ads & competitors 733k visits a month, 649 active Meta ads, Gravity score 606.
Poncho — Poncho is an outdoor apparel brand that builds functional clothing for men, including performance shirts, flannel, denim, and other outdoor gear. In September 2026 ponchooutdoors.com drew an estimated 733k visits, down 6% on the month before. It ranks #193 of 97,158 Clothing brands in the United States and holds a 3.1 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Poncho is an outdoor apparel brand that builds functional clothing for men, including performance shirts, flannel, denim, and other outdoor gear.
01 · Traffic
Poncho website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Poncho drew an estimated 733k visits in September 2026, down 6% on the month before and down 32% over three months.
- Worldwide#18,395of 4.5m sites · Top 1%
- In United States#6,073of 1.2m sites · Top 1%
- Clothing, worldwide#1,462of 459,295 brands · Top 1%
- Clothing, United States#193of 97,158 brands · Top 1%
733k
estimated visits in September
1 mo ▼ −5.9%4 mo ▼ −31.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Poncho reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Poncho holds 3.1 out of 5 on Trustpilot over 13 reviews, 9 of them in the last twelve months: 46% of customers give five stars and 38% one star.
Men's Clothing Store Sportswear Store Clothing Store Activewear Store Outdoor Clothing and Equipment Shop Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Poncho best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Poncho sells on Shopify, 99% of its catalogue in stock. The best seller is Coozie, at US$2.95, followed by 2 Stickers (various) and The Bandera.
#1CooziePonchoUS$2.95In stock
#22 Stickers (various)PonchoUS$2.95In stock
#3The BanderaPonchoUS$84.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Poncho in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 100% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$94.95
- Currency
- USD
04 · Ads
Poncho ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Poncho runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Classic DenimPoncho7 Oct 2026image
Classic DenimPoncho7 Oct 2026image
New 10-4 CollectionPoncho7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Poncho Outfitting, LLCverified
Text ad21 Oct 2026Poncho Outfitting, LLCverified
Text ad21 Oct 2026Poncho Outfitting, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Poncho influencers
The creators who tag @poncho_outdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @poncho_outdoors on Instagram, led by Stuart Ranch Outfitters (13.2k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStuart Ranch Outfitters@stuartranchoutfitters · 🇺🇸 US | Pets nature Creator | 13.2k | 1.5% | 9 | Tagged @poncho_outdoors |
06 · Competitors according to Gravity
Poncho competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Poncho among Clothing brands in the United States. The closest is MAJA® Sportswear, then Filson, Dixxon Flannel Co., Duck Head, Eddie Bauer, KUHL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAJA® Sportswearmajasportswear.com | |||||||
| Filsonfilson.com | |||||||
| Dixxon Flannel Co.dixxon.com | |||||||
| Duck Headduckhead.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| KUHLkuhl.com |
07 · Company
Who is behind Poncho?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Poncho is a company based in Austin, United States, founded in 2018 according to LinkedIn, on a domain registered in October 2017. It employs about 63 people.
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2018, per LinkedIn
- Domain registered
- 19 Oct 2017
- Status
- Operating
- Employees
- 63 on LinkedIn
- Own store
- ponchooutdoors.com · Shopify · USD
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Poncho
What people ask Google about Poncho.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Poncho legit?
According to Gravity by Benchr, Poncho is a brand based in Austin, United States: its website has existed since October 2017, it sells on a Shopify store, it employs 63 people on LinkedIn, it has 370,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Poncho?
Customers rate Poncho 3.1 out of 5 on Trustpilot over 13 reviews, 9 of them in the last twelve months: 46% give five stars, 38% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Poncho known for?
Poncho is an outdoor apparel brand that builds functional clothing for men, including performance shirts, flannel, denim, and other outdoor gear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Poncho prices: how much is it?
Poncho's best seller, Coozie, sells US$2.95 on ponchooutdoors.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check ponchooutdoors.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Poncho discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Poncho advertises on Facebook and Instagram and on Google, where its offers often run. Check ponchooutdoors.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Poncho?
Poncho sells on its own website, ponchooutdoors.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Poncho?
Gravity by Benchr records a company based in Austin, United States, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Poncho doing well?
Not at the moment. Gravity by Benchr estimates about 733,200 visits to ponchooutdoors.com in September 2026, down 6% in a month and down 32% over three months. Poncho ranks #193 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Poncho use?
Gravity by Benchr identifies ponchooutdoors.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Poncho's ad budget?
Gravity by Benchr does not publish a spend figure for Poncho on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Poncho ranks #193 of 97,158 by estimated traffic. Its closest competitors on the same market are MAJA® Sportswear, Filson, Dixxon Flannel Co., Duck Head and Eddie Bauer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poncho.