Brand page · Clothing · New Zealand
Postie: 709k visits a month, 33 active Meta ads, Gravity score 682.
Postie — Postie is a New Zealand chain of clothing stores that sells affordable fashion and essentials for women, men, kids, and babies, including clothing, underwear, sleepwear, beauty products, and accessories. In September 2026 postie.co.nz drew an estimated 709k visits, down 8% on the month before. It ranks #1 of 2,191 Clothing brands in New Zealand and holds a 2.6 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Postie is a New Zealand chain of clothing stores that sells affordable fashion and essentials for women, men, kids, and babies, including clothing, underwear, sleepwear, beauty products, and accessories.
01 · Traffic
How much traffic Postie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Postie drew an estimated 709k visits in September 2026, down 8% on the month before and down 5% over three months.
- Worldwide#18,834of 4.5m sites · Top 1%
- In New Zealand#46of 26.3k sites · Top 1%
- Clothing, worldwide#1,499of 459,295 brands · Top 1%
- Clothing, New Zealand#1of 2,191 brands · Top 1%
709k
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Postie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Postie holds 2.6 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 47% of customers give five stars and 53% one star.
Clothing Store Children's Clothing Store Baby Clothing Store Women's Clothing Store Men's Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Postie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Postie's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Postie in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Postie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Postie runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2022 (image, text, video).
Postie2 Oct 2026video
Matching Satin PJs from $17Postie1 Oct 2026image
PostiePostie1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Lassoo Media Limitedverified
Text ad19 Oct 2026Lassoo Media Limitedverified
Text ad19 Oct 2026Lassoo Media Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Postie.
The creators who tag @postienz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @postienz on Instagram, led by GEORGIA (11.3k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGEORGIA@_georgiaengland · 🇬🇧 GB | Fashion style luxury Creator | 11.3k | 2.5% | 3 | Tagged @postienz |
06 · Competitors according to Gravity
Who Postie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Postie among Clothing brands in New Zealand. The closest is Mega Kids Moda Infantil, then Old Navy México, PatPat, cartersoshkosh.co.il, Kids-world, Miss Nori.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mega Kids Moda Infantilvistamegakids.com.br | |||||||
| Old Navy Méxicooldnavy.mx | |||||||
| PatPatpatpat.com | |||||||
| cartersoshkosh.co.ilcartersoshkosh.co.il | |||||||
| Kids-worldkids-world.dk | |||||||
| Miss Norimissnori.com |
07 · Company
The company behind Postie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Postie is a company based in New Zealand, on a domain registered in September 1997. It employs about 254 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- Data not available
- Domain registered
- 10 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 254 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- postie.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Postie
What people ask Google about Postie.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Postie a legit company?
According to Gravity by Benchr, Postie is a brand based in New Zealand: its website has existed since September 1997, it employs 254 people on LinkedIn, it has 59,750 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Postie reviews
Customers rate Postie 2.6 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 47% give five stars, 53% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Postie sell?
Postie is a New Zealand chain of clothing stores that sells affordable fashion and essentials for women, men, kids, and babies, including clothing, underwear, sleepwear, beauty products, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Postie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Postie advertises on Facebook and Instagram and on Google, where its offers often run. Check postie.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Postie?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 1997, with 254 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Postie growing?
Not at the moment. Gravity by Benchr estimates about 709,400 visits to postie.co.nz in September 2026, down 8% in a month and down 5% over three months. Postie ranks #1 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Postie's ad budget?
Gravity by Benchr does not publish a spend figure for Postie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Postie ranks #1 of 2,191 by estimated traffic. Its closest competitors on the same market are Mega Kids Moda Infantil, Old Navy México, PatPat, cartersoshkosh.co.il and Kids-world. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Postie.