Brand page · Clothing
prAna: 819k visits a month, 161 active Meta ads.
prAna — Train, travel, and get outside in prAna. Shop our latest collection of performance and lifestyle apparel today. In September 2026 prana.com drew an estimated 819k visits, down 5% on the month before. It ranks #178 of 97,158 Clothing brands and holds a 2.0 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Train, travel, and get outside in prAna. Shop our latest collection of performance and lifestyle apparel today.
01 · Traffic
How much traffic prAna gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
prAna drew an estimated 819k visits in September 2026, down 5% on the month before and down 10% over three months.
- Worldwide#16,937of 4.5m sites · Top 1%
- In United States#5,589of 1.2m sites · Top 1%
- Clothing, worldwide#1,331of 459,295 brands · Top 1%
- Clothing, United States#178of 97,158 brands · Top 1%
819k
estimated visits in September
1 mo ▼ −5.4%4 mo ▼ −9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about prAna.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
prAna holds 2.0 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 10% of customers give five stars and 86% one star. That volume places prAna in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Activewear Store Sportswear Store Shoe Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What prAna sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read prAna's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places prAna in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What prAna is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
prAna runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Fall Bestsellers Are HereprAna12 Oct 2026image
Active Styles For Cooler DaysprAna12 Oct 2026image
Moisture Wicking, Stretch, UPF 50+prAna12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Prana Living LLCverified
Text ad19 Oct 2026Prana Living LLCverified
Text ad19 Oct 2026Prana Living LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about prAna.
The creators who tag @prana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @prana on Instagram, led by Chris Sharma (632k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChris Sharma@chris_sharma · 🇺🇸 US | Fitness sport bodybuilding Creator | 632k | 0.9% | 8 | Tagged @prana |
06 · Competitors according to Gravity
Who prAna competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for prAna among Clothing brands. The closest is Alo Yoga, then sweatybetty.com, lululemon.me, Beyond Yoga, Outdoor Voices, YOMOMENT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alo Yogaaloyoga.com | |||||||
| sweatybetty.comsweatybetty.com | |||||||
| lululemon.melululemon.me | |||||||
| Beyond Yogabeyondyoga.com | |||||||
| Outdoor Voicesoutdoorvoices.com | |||||||
| YOMOMENTyomoment.com |
07 · Company
The company behind prAna.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
prAna is an e-commerce brand, on a domain registered in December 1995. It employs about 455 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 14 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 455 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- prana.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about prAna
What people ask Google about prAna.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is prAna a legit company?
According to Gravity by Benchr, prAna is a brand: its website has existed since December 1995, it sells on a Salesforce_commerce store, it employs 455 people on LinkedIn, it has 283,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
prAna reviews
Customers rate prAna 2.0 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 10% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does prAna sell?
Train, travel, and get outside in prAna. Shop our latest collection of performance and lifestyle apparel today. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
prAna promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: prAna advertises on Facebook and Instagram and on Google, where its offers often run. Check prana.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy prAna?
prAna sells on its own website, prana.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind prAna?
Gravity by Benchr records a company, whose domain was registered in 1995, with 455 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is prAna doing well?
Not at the moment. Gravity by Benchr estimates about 818,800 visits to prana.com in September 2026, down 5% in a month and down 10% over three months. prAna ranks #178 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does prAna use?
Gravity by Benchr identifies prana.com as a Salesforce_commerce store. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records.
What is prAna's ad budget?
Gravity by Benchr does not publish a spend figure for prAna on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, prAna ranks #178 of 97,158 by estimated traffic. Its closest competitors on the same market are Alo Yoga, sweatybetty.com, lululemon.me, Beyond Yoga and Outdoor Voices. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with prAna.