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- PrettyLittleThing
Brand page · Clothing · United Kingdom
PrettyLittleThing: 192k visits a month, 492 active Meta ads, Gravity score 647.
PrettyLittleThing — PrettyLittleThing is an online fashion retailer that sells women's clothing, shoes, and accessories. The brand markets itself as a style source for various fashion preferences and body types. In September 2026 prettylittlething.ie drew an estimated 192k visits, down 7% on the month before. It ranks #7 of 1,148 Clothing brands in United Kingdom and holds a 1.4 Trustpilot rating over 115 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PrettyLittleThing is an online fashion retailer that sells women's clothing, shoes, and accessories. The brand markets itself as a style source for various fashion preferences and body types.
01 · Traffic
How much traffic PrettyLittleThing gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PrettyLittleThing drew an estimated 192k visits in September 2026, down 7% on the month before and down 23% over three months.
- Worldwide#54,151of 4.5m sites · Top 5%
- In Ireland#125of 14.2k sites · Top 1%
- Clothing, worldwide#4,967of 459,295 brands · Top 5%
- Clothing, Ireland#7of 1,148 brands · Top 1%
192k
estimated visits in September
1 mo ▼ −6.8%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PrettyLittleThing.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PrettyLittleThing holds 1.4 out of 5 on Trustpilot over 115 reviews, 18 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places PrettyLittleThing in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PrettyLittleThing sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PrettyLittleThing's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PrettyLittleThing in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PrettyLittleThing is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PrettyLittleThing runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Already TherePrettyLittleThing7 Oct 2026video
Valeane Crystal StudsPrettyLittleThing7 Oct 2026image
Out LatePrettyLittleThing7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Prettylittlething.com Limitedverified
Text ad21 Oct 2026Prettylittlething.com Limitedverified
Text ad21 Oct 2026Prettylittlething.com Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PrettyLittleThing.
The creators who tag @prettylittlething on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @prettylittlething on Instagram, led by Liverpool Nail Artist (10k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiverpool Nail Artist@_get_polished_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10k | 4.5% | 29 | Tagged @prettylittlething |
06 · Competitors according to Gravity
Who PrettyLittleThing competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PrettyLittleThing among Clothing brands in United Kingdom. The closest is au.boohoo.com, then apricotonline.co.uk, Pink Boutique, Babyboo Fashion, axparis.com, patriciasicardi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| au.boohoo.comau.boohoo.com | |||||||
| apricotonline.co.ukapricotonline.co.uk | |||||||
| Pink Boutiquepinkboutique.co.uk | |||||||
| Babyboo Fashionbabyboofashion.com | |||||||
| axparis.comaxparis.com | |||||||
| patriciasicardi.compatriciasicardi.com |
07 · Company
The company behind PrettyLittleThing.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PrettyLittleThing is a company based in United Kingdom. It employs about 549 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 549 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- prettylittlething.ie
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PrettyLittleThing
What people ask Google about PrettyLittleThing.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PrettyLittleThing legit?
According to Gravity by Benchr, PrettyLittleThing is a brand based in United Kingdom: its Trustpilot profile is claimed by the brand, it employs 549 people on LinkedIn, it has 16,762,392 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PrettyLittleThing reviews
Customers rate PrettyLittleThing 1.4 out of 5 on Trustpilot over 115 reviews, 18 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PrettyLittleThing known for?
PrettyLittleThing is an online fashion retailer that sells women's clothing, shoes, and accessories. The brand markets itself as a style source for various fashion preferences and body types. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
PrettyLittleThing promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PrettyLittleThing advertises on Facebook and Instagram and on Google, where its offers often run. Check prettylittlething.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind PrettyLittleThing?
Gravity by Benchr records a company based in United Kingdom, with 549 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PrettyLittleThing growing?
Not at the moment. Gravity by Benchr estimates about 192,500 visits to prettylittlething.ie in September 2026, down 7% in a month and down 23% over three months. PrettyLittleThing ranks #7 of 1,148 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is PrettyLittleThing's ad budget?
Gravity by Benchr does not publish a spend figure for PrettyLittleThing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, PrettyLittleThing ranks #7 of 1,148 by estimated traffic. Its closest competitors on the same market are au.boohoo.com, apricotonline.co.uk, Pink Boutique, Babyboo Fashion and axparis.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PrettyLittleThing.