Brand page · Personal Care · United States
Primals: 214k visits a month, 1,658 active Meta ads, Gravity score 657.
Primals — Primals is an online store that sells healthier, toxin-free products for daily living. In September 2026 primals.shop drew an estimated 214k visits, down 20% on the month before. It ranks #385 of 33,626 Personal Care brands in United States and holds a 4.5 Trustpilot rating over 266 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Primals is an online store that sells healthier, toxin-free products for daily living.
01 · Traffic
How much traffic Primals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primals drew an estimated 214k visits in September 2026, down 20% on the month before and up 99% over three months.
- Worldwide#49,531of 4.5m sites · Top 5%
- In United States#16,227of 1.2m sites · Top 5%
- Personal Care, worldwide#2,245of 215,119 brands · Top 5%
- Personal Care, United States#385of 33,626 brands · Top 5%
214k
estimated visits in September
1 mo ▼ −20.0%4 mo ▲ +99.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primals holds 4.5 out of 5 on Trustpilot over 266 reviews, 265 of them in the last twelve months: 87% of customers give five stars and 10% one star. That volume places Primals in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Primals sells on Shopify, 100% of its catalogue in stock. The best seller is PRIMALS Boar Bristle & Bamboo Toothbrush (4 Pack), at US$38.00, followed by PRIMALS Fluoride-Free Toothpaste Tablets (60 count) and PRIMALS Horse Bristle & Bamboo Toothbrush (4 Pack).
#1PRIMALS Boar Bristle & Bamboo Toothbrush (4 Pack)PrimalsUS$38.00In stock
#2PRIMALS Fluoride-Free Toothpaste Tablets (60 count)PrimalsUS$20.00In stock
#3PRIMALS Horse Bristle & Bamboo Toothbrush (4 Pack)PrimalsUS$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Primals in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 76% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What Primals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
The Industry Had Its RunPrimals13 Oct 2026video
Nylon scrapes. Horse bristle bends.Primals13 Oct 2026video
Same clean. A fraction of the field.Primals13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PRIMALSverified
Text ad21 Oct 2026PRIMALSverified
Text ad21 Oct 2026PRIMALSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primals.
The creators who tag @getprimals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @getprimals on Instagram, led by Ice Cream for Bears (115k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIce Cream for Bears@icecreamforbears · 🇺🇸 US | Food cooking nutrition Creator | 115k | 1.2% | 1 | Tagged @getprimals |
06 · Competitors according to Gravity
Who Primals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primals among Personal Care brands in United States. The closest is method, then Dr. Bronner's, 900.care, Unbottled, jaimemesdents.fr, Autobrush®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| methodmethodproducts.com | |||||||
| Dr. Bronner'sdrbronner.com | |||||||
| 900.care900.care | |||||||
| Unbottledunbottled.co | |||||||
| jaimemesdents.frjaimemesdents.fr | |||||||
| Autobrush®tryautobrush.com |
07 · Company
The company behind Primals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primals is a company based in Charlotte, United States, on a domain registered in August 2023. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Charlotte
- Founded
- Data not available
- Domain registered
- 15 Aug 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primals.shop · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primals
What people ask Google about Primals.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primals a legit company?
According to Gravity by Benchr, Primals is a brand based in Charlotte, United States: its website has existed since August 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 21,527 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Primals reviews: is it worth it?
Customers rate Primals 4.5 out of 5 on Trustpilot over 266 reviews, 265 of them in the last twelve months: 87% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Primals known for?
Primals is an online store that sells healthier, toxin-free products for daily living. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Primals prices: how much is it?
Primals' best seller, PRIMALS Boar Bristle & Bamboo Toothbrush (4 Pack), sells US$38.00 on primals.shop. 100% of the catalogue is in stock. Gravity does not track prices daily: check primals.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Primals discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Primals advertises on Facebook and Instagram and on Google, where its offers often run. Check primals.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Primals?
Primals sells on its own website, primals.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Primals?
Gravity by Benchr records a company based in Charlotte, United States, whose domain was registered in 2023, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Primals growing?
Yes. Gravity by Benchr estimates about 214,200 visits to primals.shop in September 2026, down 20% in a month and up 99% over three months. Primals ranks #385 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Primals use?
Gravity by Benchr identifies primals.shop as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Primals spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Primals ranks #385 of 33,626 by estimated traffic. Its closest competitors on the same market are method, Dr. Bronner's, 900.care, Unbottled and jaimemesdents.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primals.