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- Dr. Bronner's
Brand page · Personal Care · United States
Dr. Bronner's traffic, ads & competitors 453k visits a month, 181 active Meta ads, Gravity score 720.
Dr. Bronner's — Dr. Bronner's is a family business that makes vegan and cruelty-free products including soap, toothpaste, lotions, coconut oil, and hair care using organic and fair trade ingredients. In September 2026 drbronner.com drew an estimated 453k visits. It ranks #158 of 33,626 Personal Care brands in the United States and holds a 3.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dr. Bronner's is a family business that makes vegan and cruelty-free products including soap, toothpaste, lotions, coconut oil, and hair care using organic and fair trade ingredients.
01 · Traffic
Dr. Bronner's website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dr. Bronner's drew an estimated 453k visits in September 2026 and up 26% over three months.
- Worldwide#26,890of 4.5m sites · Top 1%
- In United States#8,773of 1.2m sites · Top 1%
- Personal Care, worldwide#1,064of 215,119 brands · Top 1%
- Personal Care, United States#158of 33,626 brands · Top 1%
453k
estimated visits in September
1 mo ▲ +0.2%4 mo ▲ +26.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dr. Bronner's reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dr. Bronner's holds 3.0 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 60% of customers give five stars and 30% one star.
Cosmetic Products Manufacturer Health and Beauty Shop Cosmetics Store Cosmetics Industry Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dr. Bronner's best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dr. Bronner's sells on Shopify, 100% of its catalogue in stock. The best seller is Sal Suds Biodegradable Cleaner, at US$11.29–US$54.99, followed by Peppermint - Pure-Castile Magic Soap and Unscented - Pure-Castile Magic Soap.
#1Sal Suds Biodegradable CleanerDr. Bronner'sUS$11.29–US$54.99In stock
#2Peppermint - Pure-Castile Magic SoapDr. Bronner'sUS$4.69–US$64.99In stock
#3Unscented - Pure-Castile Magic SoapDr. Bronner'sUS$4.69–US$64.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dr. Bronner's in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$16.49
- Currency
- USD
04 · Ads
Dr. Bronner's ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dr. Bronner's runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2024 (image, text, video).
“Our products make our activism and advocacy possible, and our mission gives deeper purpose to the products we make.” —Christina Volgyesi, DDr. Bronner's14 Oct 2026image
“Our products make our activism and advocacy possible, and our mission gives deeper purpose to the products we make.” —Christina Volgyesi, DDr. Bronner's14 Oct 2026image
Trusted Ingredients, Genuine ScentsDr. Bronner's13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026All One God Faith Incverified
Text ad10 Aug 2026BRITTNEY MARIE ANNETTE BOWLINGverified
Image ad18 May 2026All One God Faith Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dr. Bronner's influencers
The creators who tag @drbronner on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drbronner on Instagram, led by Kasha (89.6k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKasha@kasha_home · 🇺🇸 US | Decoration garden diy Creator | 89.6k | 1.6% | 3 | Tagged @drbronner |
06 · Competitors according to Gravity
Dr. Bronner's competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dr. Bronner's among Personal Care brands in the United States. The closest is Buff City Soap, then ATTITUDE, Briochin, Grove Collaborative, BECO, Branch Basics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Buff City Soapbuffcitysoap.com | |||||||
| ATTITUDEattitudeliving.com | |||||||
| Briochinlebriochin.com | |||||||
| Grove Collaborativegrove.co | |||||||
| BECOletsbeco.com | |||||||
| Branch Basicsbranchbasics.com |
07 · Company
Who is behind Dr. Bronner's?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dr. Bronner's is a company based in Vista, United States, founded in 1948 according to LinkedIn, on a domain registered in June 1998. It employs about 288 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · Vista
- Founded
- 1948, per LinkedIn
- Domain registered
- 8 Jun 1998
- Status
- Operating
- Employees
- 288 on LinkedIn
- Funding stage
- Seed · last deal: angel
- Own store
- drbronner.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dr. Bronner's
What people ask Google about Dr. Bronner's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dr. Bronner's legit?
According to Gravity by Benchr, Dr. Bronner's is a brand based in Vista, United States: its website has existed since June 1998, it sells on a Shopify store, it employs 288 people on LinkedIn, it has 498,544 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dr. Bronner's reviews: is it worth it?
Customers rate Dr. Bronner's 3.0 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 60% give five stars, 30% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dr. Bronner's known for?
Dr. Bronner's is a family business that makes vegan and cruelty-free products including soap, toothpaste, lotions, coconut oil, and hair care using organic and fair trade ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dr. Bronner's expensive?
Dr. Bronner's' best seller, Sal Suds Biodegradable Cleaner, sells from US$11.29 to US$54.99 on drbronner.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check drbronner.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dr. Bronner's have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dr. Bronner's advertises on Facebook and Instagram and on Google, where its offers often run. Check drbronner.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dr. Bronner's?
Dr. Bronner's sells on its own website, drbronner.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dr. Bronner's?
Gravity by Benchr records a company based in Vista, United States, founded in 1948 according to LinkedIn, on a domain registered in 1998, with 288 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dr. Bronner's growing?
Yes. Gravity by Benchr estimates about 452,700 visits to drbronner.com in September 2026, up 0% in a month and up 26% over three months. Dr. Bronner's ranks #158 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dr. Bronner's use?
Gravity by Benchr identifies drbronner.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dr. Bronner's' ad budget?
Gravity by Benchr does not publish a spend figure for Dr. Bronner's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Dr. Bronner's ranks #158 of 33,626 by estimated traffic. Its closest competitors on the same market are Buff City Soap, ATTITUDE, Briochin, Grove Collaborative and BECO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr. Bronner's.