Brand page · Clothing · Ireland
Primark: 15.2M visits a month, 229 active Meta ads.
Primark — Primark is an Irish clothing retailer that offers affordable fashion and everyday essentials made to last. In September 2026 primark.com drew an estimated 15.2M visits, up 2% on the month before. It ranks #3 of 19,668 Clothing brands in Ireland and holds a 1.6 Trustpilot rating over 334 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Primark is an Irish clothing retailer that offers affordable fashion and everyday essentials made to last.
01 · Traffic
How much traffic Primark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primark drew an estimated 15.2M visits in September 2026, up 2% on the month before and up 4% over three months.
- Worldwide#1,458of 4.5M sites · Top 1%
- In United Kingdom#45of 192K sites · Top 1%
- Clothing, worldwide#87of 459,295 brands · Top 1%
- Clothing, United Kingdom#3of 19,668 brands · Top 1%
15.2M
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primark holds 1.6 out of 5 on Trustpilot over 334 reviews, 110 of them in the last twelve months: 14% of customers give five stars and 66% one star. That volume places Primark in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Primark's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Primark in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Primark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primark runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2024 (image, text, video).
Vérifier la disponibilitéPrimark14 Oct 2026video
PrimarkPrimark14 Oct 2026image
Collect in-storePrimark14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FOXYMORON WORLDWIDE MEDIA SOLUTIONS PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primark.
The creators who tag @primark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @primark on Instagram, led by Serena Giaisi (19.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSerena Giaisi@serenagiaisi · 🇮🇹 IT | Photography visual arts Creator | 19.3K | 0.3% | 13 | Tagged @primark |
06 · Competitors according to Gravity
Who Primark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primark among Clothing brands in Ireland. The closest is mrp.com, then H&M, Pantaloon, gemo.fr, Joe Fresh, bestandless.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mrp.commrp.com | |||||||
| H&Mhm.com | |||||||
| Pantaloonpantaloons.com | |||||||
| gemo.frgemo.fr | |||||||
| Joe Freshjoefresh.com | |||||||
| bestandless.com.aubestandless.com.au |
07 · Company
The company behind Primark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primark is a company based in Ireland, founded in 1969 according to LinkedIn, on a domain registered in September 1995. It employs about 47,428 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland
- Founded
- 1969, per LinkedIn
- Domain registered
- 15 Sept 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47,428 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primark.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primark
What people ask Google about Primark.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primark a legit company?
According to Gravity by Benchr, Primark is a brand based in Ireland: its website has existed since September 1995, it employs 47,428 people on LinkedIn, it has 11,447,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Primark reviews: is it worth it?
Customers rate Primark 1.6 out of 5 on Trustpilot over 334 reviews, 110 of them in the last twelve months: 14% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Primark sell?
Primark is an Irish clothing retailer that offers affordable fashion and everyday essentials made to last. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Primark promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Primark advertises on Facebook and Instagram and on Google, where its offers often run. Check primark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Primark?
Gravity by Benchr records a company based in Ireland, founded in 1969 according to LinkedIn, on a domain registered in 1995, with 47,428 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Primark doing well?
Yes. Gravity by Benchr estimates about 15,190,200 visits to primark.com in September 2026, up 2% in a month and up 4% over three months. Primark ranks #3 of 19,668 Clothing brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Primark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Ireland?
Among Clothing brands in Ireland in the Gravity by Benchr index, Primark ranks #3 of 19,668 by estimated traffic. Its closest competitors on the same market are mrp.com, H&M, Pantaloon, gemo.fr, Joe Fresh. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primark.