Brand page · Personal Care · Italy
GRIFFE: 128K visits a month, 29 active Meta ads, Gravity score 483.
GRIFFE — Profumerie Griffe is an Italian beauty retailer that sells fragrances, makeup, and cosmetics through both physical stores and online e-commerce. In September 2026 profumeriegriffe.com drew an estimated 128K visits, down 22% on the month before. It ranks #28 of 2,288 Personal Care brands in Italy and holds a 4.3 Trustpilot rating over 11,823 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Profumerie Griffe is an Italian beauty retailer that sells fragrances, makeup, and cosmetics through both physical stores and online e-commerce.
01 · Traffic
How much traffic GRIFFE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GRIFFE drew an estimated 128K visits in September 2026, down 22% on the month before and down 16% over three months.
- Worldwide#75,901of 4.5M sites · Top 5%
- In Italy#1,838of 138K sites · Top 5%
- Personal Care, worldwide#3,656of 215,119 brands · Top 5%
- Personal Care, Italy#28of 2,288 brands · Top 5%
128K
estimated visits in September
1 mo ▼ −22.4%4 mo ▼ −15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GRIFFE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GRIFFE holds 4.3 out of 5 on Trustpilot over 11,823 reviews, 313 of them in the last twelve months: 79% of customers give five stars and 7% one star. That volume places GRIFFE in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, GRIFFE scores 4.9 over 14 reviews.
Cosmetics Store Perfume Store Beauty Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GRIFFE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GRIFFE sells on Shopify, 45% of its catalogue in stock. The best seller is Confezione Regalo Standard, at €0.50, followed by Diorskin Forever Skin Correct and Mascara High Impact High-Fi™.
Confezione Regalo StandardGRIFFE€0.50In stock
Diorskin Forever Skin CorrectGRIFFE€28.34–€31.15In stock
Mascara High Impact High-Fi™GRIFFE€20.90–€23.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GRIFFE in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 19% of the catalogue
- In stock
- 45%
- Upper price quartile
- US$66.84
- Currency
- EUR
04 · Ads
What GRIFFE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GRIFFE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
BENEFIT = Extra 8% senza limitiProfumeriegriffe.com1 Oct 2026image
Skincare coreana? Qui c’è tutto.Profumeriegriffe.com21 Sept 2026image
11,99€💖 Hair & Body Mist di Matilda Morri BeautyProfumeriegriffe.com20 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Griffe s.r.l.verified
Text ad20 Oct 2026Griffe s.r.l.verified
Text ad20 Oct 2026Griffe s.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GRIFFE.
The creators who tag @profumeriegriffe.com_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GRIFFE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GRIFFE among Personal Care brands in Italy. The closest is parfumdo.com, then flaconi.at, makeup.fr, allbeauty, fragrance.com, profumeriaweb.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumdo.comparfumdo.com | |||||||
| flaconi.atflaconi.at | |||||||
| makeup.frmakeup.fr | |||||||
| allbeautyallbeauty.com | |||||||
| fragrance.comfragrance.com | |||||||
| profumeriaweb.comprofumeriaweb.com |
07 · Company
The company behind GRIFFE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GRIFFE is a company based in Capo d'Orlando, Italy, founded in 1981 according to LinkedIn, on a domain registered in August 2005. It employs about 389 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Capo d'Orlando
- Founded
- 1981, per LinkedIn
- Domain registered
- 1 Aug 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 389 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- profumeriegriffe.com · Shopify · EUR
- Catalogue
- 1,543 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GRIFFE
What people ask Google about GRIFFE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GRIFFE a legit company?
According to Gravity by Benchr, GRIFFE is a brand based in Capo d'Orlando, Italy: its website has existed since August 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 389 people on LinkedIn, it has 5,340 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about GRIFFE?
Customers rate GRIFFE 4.3 out of 5 on Trustpilot over 11,823 reviews, 313 of them in the last twelve months: 79% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, GRIFFE scores 4.9 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GRIFFE?
Profumerie Griffe is an Italian beauty retailer that sells fragrances, makeup, and cosmetics through both physical stores and online e-commerce. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GRIFFE cost?
GRIFFE's best seller, Confezione Regalo Standard, sells €0.50 on profumeriegriffe.com. 45% of the catalogue is in stock. Gravity does not track prices daily: check profumeriegriffe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GRIFFE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GRIFFE advertises on Facebook and Instagram and on Google, where its offers often run. Check profumeriegriffe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GRIFFE?
GRIFFE sells on its own website, profumeriegriffe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GRIFFE?
Gravity by Benchr records a company based in Capo d'Orlando, Italy, founded in 1981 according to LinkedIn, on a domain registered in 2005, with 389 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GRIFFE growing?
Not at the moment. Gravity by Benchr estimates about 128,400 visits to profumeriegriffe.com in September 2026, down 22% in a month and down 16% over three months. GRIFFE ranks #28 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GRIFFE use?
Gravity by Benchr identifies profumeriegriffe.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GRIFFE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GRIFFE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, GRIFFE ranks #28 of 2,288 by estimated traffic. Its closest competitors on the same market are parfumdo.com, flaconi.at, makeup.fr, allbeauty, fragrance.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GRIFFE.