Brand page · Food Items · United Kingdom
Proper Pasty Company: 55.7k visits a month, 62 active Meta ads, Gravity score 518.
Proper Pasty Company — Proper Pasty Company is a Cornish bakery and retailer that sells genuine Cornish pasties online and wholesale, offering over 20 meat, vegetarian and vegan flavors. In September 2026 properpasty.co.uk drew an estimated 55.7k visits, up 12% on the month before. It ranks #168 of 5,144 Food Items brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,328 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Proper Pasty Company is a Cornish bakery and retailer that sells genuine Cornish pasties online and wholesale, offering over 20 meat, vegetarian and vegan flavors.
01 · Traffic
How much traffic Proper Pasty Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Proper Pasty Company drew an estimated 55.7k visits in September 2026, up 12% on the month before and down 21% over three months.
- Worldwide#154,924of 4.5m sites · Top 5%
- In United Kingdom#8,157of 192k sites · Top 5%
- Food Items, worldwide#4,348of 260,714 brands · Top 5%
- Food Items, United Kingdom#168of 5,144 brands · Top 5%
55.7k
estimated visits in September
1 mo ▲ +11.7%4 mo ▼ −21.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Proper Pasty Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Proper Pasty Company holds 4.7 out of 5 on Trustpilot over 2,328 reviews, 538 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Proper Pasty Company in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Bakery Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Proper Pasty Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Proper Pasty Company sells on Shopify, 46% of its catalogue in stock. The best seller is 8 x Cornish Pasties + 4 x FREE Jumbo Sausage Rolls, at £34.99, followed by Pick Your Own Pasties by Post (10) and Fowey Cornish Pasty & Cream Tea Hamper for 4 (CTP).
#18 x Cornish Pasties + 4 x FREE Jumbo Sausage RollsProper Pasty Company£34.99In stock
#2Pick Your Own Pasties by Post (10)Proper Pasty Company£46.99In stock
#3Fowey Cornish Pasty & Cream Tea Hamper for 4 (CTP)Proper Pasty Company£29.99–£34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Proper Pasty Company in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 77% of the catalogue
- In stock
- 46%
- Upper price quartile
- US$47.64
- Currency
- GBP
04 · Ads
What Proper Pasty Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Proper Pasty Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Proper Pasty CoProper Pasty Co29 Sept 2026image
Stock Up & Save 25% OFF RRP + Free Mainland UK ShippingProper Pasty Co29 Sept 2026image
Proper Pasty CoProper Pasty Co26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Proper Pasty Company Ltdverified
Image ad20 Oct 2026Proper Pasty Company Ltdverified
Text ad20 Oct 2026Proper Pasty Company Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Proper Pasty Company.
The creators who tag @properpastyltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Proper Pasty Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Proper Pasty Company among Food Items brands in United Kingdom. The closest is Freddie's CakeShop, then MyLahore, Purpose Foods Ltd, Cutter & Squidge, GET BAKED, Waterfields.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Freddie's CakeShopfreddiescakes.co.uk | |||||||
| MyLahoreranges.mylahore.co.uk | |||||||
| Purpose Foods Ltdpurposefoods.co.uk | |||||||
| Cutter & Squidgecutterandsquidge.com | |||||||
| GET BAKEDget-baked.co.uk | |||||||
| Waterfieldswaterfields-bakers.co.uk |
07 · Company
The company behind Proper Pasty Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Proper Pasty Company is a company based in Sheffield, United Kingdom, on a domain registered in January 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Founded
- Data not available
- Domain registered
- 27 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- properpasty.co.uk · Shopify · GBP
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Proper Pasty Company
What people ask Google about Proper Pasty Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Proper Pasty Company legit or a scam?
According to Gravity by Benchr, Proper Pasty Company is a brand based in Sheffield, United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,594 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Proper Pasty Company?
Customers rate Proper Pasty Company 4.7 out of 5 on Trustpilot over 2,328 reviews, 538 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Proper Pasty Company sell?
Proper Pasty Company is a Cornish bakery and retailer that sells genuine Cornish pasties online and wholesale, offering over 20 meat, vegetarian and vegan flavors. Gravity by Benchr classifies it under Food Items, with Food Items making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Proper Pasty Company cost?
Proper Pasty Company's best seller, 8 x Cornish Pasties + 4 x FREE Jumbo Sausage Rolls, sells £34.99 on properpasty.co.uk. 46% of the catalogue is in stock. Gravity does not track prices daily: check properpasty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Proper Pasty Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Proper Pasty Company advertises on Facebook and Instagram and on Google, where its offers often run. Check properpasty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Proper Pasty Company?
Proper Pasty Company sells on its own website, properpasty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Proper Pasty Company?
Gravity by Benchr records a company based in Sheffield, United Kingdom, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Proper Pasty Company growing?
Not at the moment. Gravity by Benchr estimates about 55,700 visits to properpasty.co.uk in September 2026, up 12% in a month and down 21% over three months. Proper Pasty Company ranks #168 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Proper Pasty Company use?
Gravity by Benchr identifies properpasty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Proper Pasty Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Proper Pasty Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Proper Pasty Company ranks #168 of 5,144 by estimated traffic. Its closest competitors on the same market are Freddie's CakeShop, MyLahore, Purpose Foods Ltd, Cutter & Squidge and GET BAKED. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Proper Pasty Company.