Brand page · Personal Care · United States
Prose: 1.4m visits a month, 74 active Meta ads.
Prose — Prose is a beauty brand that creates personalized haircare and skincare products using lab innovation, natural ingredients, and AI technology to create custom formulas for individual customers. In September 2026 prose.com drew an estimated 1.4m visits, down 14% on the month before. It ranks #43 of 33,626 Personal Care brands in United States and holds a 3.5 Trustpilot rating over 320 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Prose is a beauty brand that creates personalized haircare and skincare products using lab innovation, natural ingredients, and AI technology to create custom formulas for individual customers.
01 · Traffic
How much traffic Prose gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Prose drew an estimated 1.4m visits in September 2026, down 14% on the month before and down 13% over three months.
- Worldwide#10,867of 4.5m sites · Top 1%
- In United States#3,624of 1.2m sites · Top 1%
- Personal Care, worldwide#359of 215,119 brands · Top 1%
- Personal Care, United States#43of 33,626 brands · Top 1%
1.4m
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Prose.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Prose holds 3.5 out of 5 on Trustpilot over 320 reviews, 217 of them in the last twelve months: 41% of customers give five stars and 39% one star. That volume places Prose in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Prose sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Prose's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Prose in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Prose is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Prose runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2022 (text, video).
Get 60% OFF custom haircare from ProseProse14 Oct 2026video
Get 60% OFF custom haircare from ProseProse14 Oct 2026video
Get 60% OFF custom haircare from ProseProse14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Prose Beauty, Incverified
Text ad20 Oct 2026Prose Beauty, Incverified
Text ad20 Oct 2026Prose Beauty, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Prose.
The creators who tag @prose on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @prose on Instagram, led by Modest Jones®️ (13.1k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MModest Jones®️@modestjones · 🇵🇷 PR | Food cooking nutrition Creator | 13.1k | 3.6% | 5 | Tagged @prose |
06 · Competitors according to Gravity
Who Prose competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Prose among Personal Care brands in United States. The closest is Noli, then Curology, Dermatica, SkinKraft, Conatural, CellologyHK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nolinoli.com | |||||||
| Curologycurology.com | |||||||
| Dermaticadermatica.co.uk | |||||||
| SkinKraftskinkraft.com | |||||||
| Conaturalconaturalintl.com | |||||||
| CellologyHKcellology.hk |
07 · Company
The company behind Prose.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Prose is a company based in United States, founded in 2017 according to LinkedIn, on a domain registered in March 1994. It employs about 276 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2017, per LinkedIn
- Domain registered
- 24 Mar 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 276 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- prose.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Prose
What people ask Google about Prose.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Prose a legit company?
According to Gravity by Benchr, Prose is a brand based in United States: its website has existed since March 1994, its Trustpilot profile is claimed by the brand, it employs 276 people on LinkedIn, it has 450,983 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Prose reviews: is it worth it?
Customers rate Prose 3.5 out of 5 on Trustpilot over 320 reviews, 217 of them in the last twelve months: 41% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Prose known for?
Prose is a beauty brand that creates personalized haircare and skincare products using lab innovation, natural ingredients, and AI technology to create custom formulas for individual customers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Prose discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Prose advertises on Facebook and Instagram and on Google, where its offers often run. Check prose.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Prose?
Gravity by Benchr records a company based in United States, founded in 2017 according to LinkedIn, on a domain registered in 1994, with 276 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Prose growing?
Not at the moment. Gravity by Benchr estimates about 1,436,000 visits to prose.com in September 2026, down 14% in a month and down 13% over three months. Prose ranks #43 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Prose spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Prose on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Prose ranks #43 of 33,626 by estimated traffic. Its closest competitors on the same market are Noli, Curology, Dermatica, SkinKraft and Conatural. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Prose.