Brand page · Pet Supplies

purina.com Top 1% worldwide Top 1% in Pet Supplies
purina.com·Since 1996

purina.com: 5.1M visits a month, 291 active Meta ads.

purina.com — Purina is a pet food company that believes pets and people are better together. In September 2026 purina.com drew an estimated 5.1M visits, up 4% on the month before. It ranks #2 of 7,399 Pet Supplies brands and holds a 1.8 Trustpilot rating over 200 reviews.

purina.com@purina 207KFacebookLinkedIn 222KTrustpilot 1.8Meta Ad Library 291

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
5.1M
+4% vs. August 2026
Instagram followers
207K
922 posts · @purina
Trustpilot
1.8
200 reviews · 50 in 12 months
Meta ads
291
active · on Google since 2021
Products
—
Data not available
Rank in United States
#2
of 7,399 in Pet Supplies
LinkedIn
222K
followers · 8,385 employees
Earned media value
€1.2m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Purina is a pet food company that believes pets and people are better together.

01 · Traffic

How much traffic purina.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

purina.com drew an estimated 5.1M visits in September 2026, up 4% on the month before and up 21% over three months.

  • Worldwide#3,862of 4.5M sites · Top 1%
  • In United States#1,331of 1.2M sites · Top 1%
  • Pet Supplies, worldwide#6of 52,845 brands · Top 1%
  • Pet Supplies, United States#2of 7,399 brands · Top 1%
Monthly visitssource Sept 2026

5.1M

estimated visits in September

1 mo ▲ +4.4%4 mo ▲ +21.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about purina.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

purina.com holds 1.8 out of 5 on Trustpilot over 200 reviews, 50 of them in the last twelve months: 14% of customers give five stars and 76% one star. That volume places purina.com in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.8TrustScore · 200 reviews · 50 in 12 months
Top 20% review volume
5 ★14%
4 ★3%
3 ★3%
2 ★5%
1 ★76%

Animal Feed Store Pet Supply Store Pet Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What purina.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read purina.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies95%
Animals & Pet Supplies2%
Food Items0%

The dominant category places purina.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about purina.com.

The creators who tag @purina on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @purina on Instagram, led by #nkita (13K followers, 0.2% engagement).

Influencersaccounts tagging @purina · Instagram
AccountProfileFollowersEngagementTagsRelationship
##nkita@nkitapet · 🇺🇸 USPets nature Creator13K0.2%16Tagged @purina
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who purina.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for purina.com among Pet Supplies brands. The closest is PremieRpet, then Proplan, Purina ONE, Lily's Kitchen, Hill, IAMS.

CompetitorsPet Supplies · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
PremieRpetpremierpet.com.br
Proplanproplan.ru
Purina ONEpurinaone.ru
Lily's Kitchenlilyskitchen.co.uk
Hillhillspet.com
IAMSiams.com
Competitors Gravity finds for purina.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare purina.com with PremieRpet

07 · Company

The company behind purina.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

purina.com is an e-commerce brand, founded in 1894 according to LinkedIn, on a domain registered in January 1996. It employs about 8,385 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1894, per LinkedIn
Domain registered
2 Jan 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
8,385 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
purina.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about purina.com

What people ask Google about purina.com.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is purina.com a legit company?

According to Gravity by Benchr, purina.com is a brand: its website has existed since January 1996, it employs 8,385 people on LinkedIn, it has 207,412 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about purina.com?

Customers rate purina.com 1.8 out of 5 on Trustpilot over 200 reviews, 50 of them in the last twelve months: 14% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does purina.com sell?

Purina is a pet food company that believes pets and people are better together. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.

Is there a purina.com discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: purina.com advertises on Facebook and Instagram and on Google, where its offers often run. Check purina.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind purina.com?

Gravity by Benchr records a company, founded in 1894 according to LinkedIn, on a domain registered in 1996, with 8,385 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is purina.com growing?

Yes. Gravity by Benchr estimates about 5,087,300 visits to purina.com in September 2026, up 4% in a month and up 21% over three months. purina.com ranks #2 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does purina.com spend on Meta ads?

Gravity by Benchr does not publish a spend figure for purina.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands?

Among Pet Supplies brands in the Gravity by Benchr index, purina.com ranks #2 of 7,399 by estimated traffic. Its closest competitors on the same market are PremieRpet, Proplan, Purina ONE, Lily's Kitchen, Hill. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with purina.com.