Brand page · Pet Supplies · United Kingdom
Lily's Kitchen: 136K visits a month, 185 active Meta ads, Gravity score 590.
Lily's Kitchen — Lily's Kitchen is a British pet food brand that makes proper food for cats and dogs using natural ingredients including fresh meat, offal and fish. In September 2026 lilyskitchen.co.uk drew an estimated 136K visits, up 2% on the month before. It ranks #27 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.7 Trustpilot rating over 16,004 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lily's Kitchen is a British pet food brand that makes proper food for cats and dogs using natural ingredients including fresh meat, offal and fish.
01 · Traffic
How much traffic Lily's Kitchen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lily's Kitchen drew an estimated 136K visits in September 2026, up 2% on the month before and down 4% over three months.
- Worldwide#72,435of 4.5M sites · Top 5%
- In United Kingdom#3,722of 192K sites · Top 5%
- Pet Supplies, worldwide#452of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#27of 2,422 brands · Top 5%
136K
estimated visits in September
1 mo ▲ +2.3%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lily's Kitchen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lily's Kitchen holds 4.7 out of 5 on Trustpilot over 16,004 reviews, 1,630 of them in the last twelve months: 88% of customers give five stars and 4% one star. That volume places Lily's Kitchen in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Lily's Kitchen scores 4.9 over 17 reviews.
Pet Supply Store Pet Store Animal Feed Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lily's Kitchen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lily's Kitchen sells on Shopify, 97% of its catalogue in stock. The best seller is Cottage Pie (150g), at £1.70, followed by Chicken & Duck Dry Food and Beef Goulash (150g).
#1Cottage Pie (150g)Lily's Kitchen£1.70In stock
#2Chicken & Duck Dry FoodLily's Kitchen£10.50–£97.00In stock
#3Beef Goulash (150g)Lily's Kitchen£1.70In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lily's Kitchen in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$28.46
- Currency
- GBP
04 · Ads
What Lily's Kitchen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lily's Kitchen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2025 (image, text, video).
Countdown to Christmas with your catLily's Kitchen13 Oct 2026image
25% Off First OrdersLily's Kitchen13 Oct 2026video
OH SO FRESH!™Lily's Kitchen13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Lily’s Kitchen Ltdverified
Text ad20 Oct 2026Lily’s Kitchen Ltdverified
Text ad20 Oct 2026Lily’s Kitchen Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lily's Kitchen.
The creators who tag @lilyskitchenpetfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilyskitchenpetfood on Instagram, led by Barbara "/" Ursula Burren 🇨🇭Hundeversteherin; @barbaraburren (15K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBarbara "/" Ursula Burren 🇨🇭Hundeversteherin; @barbaraburren@fellnasencrew.ch · 🇩🇪 DE | Pets nature Creator | 15K | 0.9% | 3 | Tagged @lilyskitchenpetfood |
06 · Competitors according to Gravity
Who Lily's Kitchen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lily's Kitchen among Pet Supplies brands in United Kingdom. The closest is Blue Buffalo, then purina.com, royalcanin.com, ultrapremiumdirect.com, Open Farm, Freshpet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blue Buffalobluebuffalo.com | |||||||
| purina.compurina.com | |||||||
| royalcanin.comroyalcanin.com | |||||||
| ultrapremiumdirect.comultrapremiumdirect.com | |||||||
| Open Farmopenfarmpet.com | |||||||
| Freshpetfreshpet.com |
07 · Company
The company behind Lily's Kitchen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lily's Kitchen is a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in April 2008. It employs about 165 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2008, per LinkedIn
- Domain registered
- 21 Apr 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 165 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilyskitchen.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lily's Kitchen
What people ask Google about Lily's Kitchen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lily's Kitchen a legit company?
According to Gravity by Benchr, Lily's Kitchen is a brand based in United Kingdom: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 165 people on LinkedIn, it has 103,914 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lily's Kitchen reviews: is it worth it?
Customers rate Lily's Kitchen 4.7 out of 5 on Trustpilot over 16,004 reviews, 1,630 of them in the last twelve months: 88% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Lily's Kitchen scores 4.9 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lily's Kitchen?
Lily's Kitchen is a British pet food brand that makes proper food for cats and dogs using natural ingredients including fresh meat, offal and fish. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lily's Kitchen cost?
Lily's Kitchen's best seller, Cottage Pie (150g), sells £1.70 on lilyskitchen.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check lilyskitchen.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lily's Kitchen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lily's Kitchen advertises on Facebook and Instagram and on Google, where its offers often run. Check lilyskitchen.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lily's Kitchen?
Lily's Kitchen sells on its own website, lilyskitchen.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lily's Kitchen?
Gravity by Benchr records a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 165 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lily's Kitchen growing?
Not at the moment. Gravity by Benchr estimates about 135,900 visits to lilyskitchen.co.uk in September 2026, up 2% in a month and down 4% over three months. Lily's Kitchen ranks #27 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lily's Kitchen use?
Gravity by Benchr identifies lilyskitchen.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lily's Kitchen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lily's Kitchen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Lily's Kitchen ranks #27 of 2,422 by estimated traffic. Its closest competitors on the same market are Blue Buffalo, purina.com, royalcanin.com, ultrapremiumdirect.com, Open Farm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lily's Kitchen.