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  5. Queer In The World: The Shop

Brand page · Clothing · New Zealand

Queer In The World: The Shop Top 5% worldwide Top 5% in New Zealand Top 5% in Clothing Top 5% in Clothing in New Zealand
queerintheworldshop.com·🇳🇿 Auckland, New Zealand· Shopify·Since 2021

Queer In The World: The Shop: 68k visits a month, 41 active Meta ads, Gravity score 471.

Queer In The World: The Shop — Queer In The World: The Shop is an online retailer selling LGBTQ+ clothing, outfits, gifts, and accessories including pride flags, t-shirts, hoodies, swimwear, and various accessories. In September 2026 queerintheworldshop.com drew an estimated 68k visits, up 8% on the month before. It ranks #2,157 of 97,158 Clothing brands in New Zealand and holds a 3.6 Trustpilot rating over 11 reviews.

queerintheworldshop.com@queerintheworld 12.1kFacebookTrustpilot 3.6Meta Ad Library 41

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
68k
+8% vs. August 2026
Instagram followers
12.1k
179 posts · @queerintheworld
Trustpilot
3.6
11 reviews · 6 in 12 months
Meta ads
41
active · on Google since 2024
Products
99%
in stock · 337 collections
Rank in United States
#2,157
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€35.8
per month, Instagram

Gravity score

471/ 1000 · 10 of 10 indicators rated
Brand Power473
Momentum482
Performance459

Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Queer In The World: The Shop is an online retailer selling LGBTQ+ clothing, outfits, gifts, and accessories including pride flags, t-shirts, hoodies, swimwear, and various accessories.

01 · Traffic

How much traffic Queer In The World: The Shop gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Queer In The World: The Shop drew an estimated 68k visits in September 2026, up 8% on the month before and down 11% over three months.

  • Worldwide#130,653of 4.5m sites · Top 5%
  • In United States#42,422of 1.2m sites · Top 5%
  • Clothing, worldwide#12,640of 459,295 brands · Top 5%
  • Clothing, United States#2,157of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

68k

estimated visits in September

1 mo ▲ +7.5%4 mo ▼ −11.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Queer In The World: The Shop.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Queer In The World: The Shop holds 3.6 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 45% of customers give five stars and 36% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.6TrustScore · 11 reviews · 6 in 12 months
5 ★45%
4 ★0%
3 ★0%
2 ★18%
1 ★36%

Fashion Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Queer In The World: The Shop sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Queer In The World: The Shop sells on Shopify, 99% of its catalogue in stock. The best seller is The Works: Elastic Harness + Briefs + Socks Set (3-Piece Outfit), at NZ$72.00, followed by Progress Pride Enamel Pins (10 Pack Deal + 30, 50 & 100 Bulk Packs) and Sexy Floral Lace Underwear Boxer Briefs.

ProductsCatalogue read Oct 2026
  • #1The Works: Elastic Harness + Briefs + Socks Set (3-Piece Outfit)Queer In The World: The ShopNZ$72.00In stock
  • #2Progress Pride Enamel Pins (10 Pack Deal + 30, 50 & 100 Bulk Packs)Queer In The World: The ShopNZ$45.00–NZ$287.00In stock
  • #3Sexy Floral Lace Underwear Boxer BriefsQueer In The World: The ShopNZ$31.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Clothing Tops27%
Arts & Crafts7%
Activewear6%
Men's Undergarments4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing47%
Hobbies & Creative Arts7%
Kitchen & Dining7%
Decor6%
Jewelry5%

The dominant category places Queer In The World: The Shop in its comparison group.

Prices and ratingsstore data
Average rating
4.40 / 5
Rated products
10% of the catalogue
In stock
99%
Upper price quartile
US$45.38
Currency
NZD

05 · Influencers

Who talks about Queer In The World: The Shop.

The creators who tag @queerintheworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @queerintheworld · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Queer In The World: The Shop competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Queer In The World: The Shop among Clothing brands in New Zealand. The closest is Aesha´s Merchandise, then YOUKNOW. CLOTHING, LOWER®, Huffer, Wild South Clothing, Boo & Co..

CompetitorsClothing · New Zealand · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Aesha´s Merchandiseaeshasmerch.com
YOUKNOW. CLOTHINGnz.youknowclothing.com
LOWER®lowerclothing.com
Hufferhuffer.co.nz
Wild South Clothingwildsouthclothing.co.nz
Boo & Co.booandco.nz
Competitors Gravity finds for Queer In The World: The Shop. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Queer In The World: The Shop with Aesha´s Merchandise

07 · Company

The company behind Queer In The World: The Shop.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Queer In The World: The Shop is a company based in Auckland, New Zealand, on a domain registered in May 2021.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇿 New Zealand · Auckland
Founded
Data not available
Domain registered
11 May 2021
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
queerintheworldshop.com · Shopify · USD
Catalogue
337 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Queer In The World: The Shop

What people ask Google about Queer In The World: The Shop.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Queer In The World: The Shop legit?

According to Gravity by Benchr, Queer In The World: The Shop is a brand based in Auckland, New Zealand: its website has existed since May 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Queer In The World: The Shop reviews: is it worth it?

Customers rate Queer In The World: The Shop 3.6 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 45% give five stars, 36% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Queer In The World: The Shop sell?

Queer In The World: The Shop is an online retailer selling LGBTQ+ clothing, outfits, gifts, and accessories including pride flags, t-shirts, hoodies, swimwear, and various accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Queer In The World: The Shop prices: how much is it?

Queer In The World: The Shop's best seller, The Works: Elastic Harness + Briefs + Socks Set (3-Piece Outfit), sells NZ$72.00 on queerintheworldshop.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check queerintheworldshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Queer In The World: The Shop discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Queer In The World: The Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check queerintheworldshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Queer In The World: The Shop?

Queer In The World: The Shop sells on its own website, queerintheworldshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Queer In The World: The Shop?

Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Queer In The World: The Shop doing well?

Not at the moment. Gravity by Benchr estimates about 68,000 visits to queerintheworldshop.com in September 2026, up 8% in a month and down 11% over three months. Queer In The World: The Shop ranks #2,157 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Queer In The World: The Shop use?

Gravity by Benchr identifies queerintheworldshop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Queer In The World: The Shop's ad budget?

Gravity by Benchr does not publish a spend figure for Queer In The World: The Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in New Zealand?

Among Clothing brands in New Zealand in the Gravity by Benchr index, Queer In The World: The Shop ranks #2,157 of 97,158 by estimated traffic. Its closest competitors on the same market are Aesha´s Merchandise, YOUKNOW. CLOTHING, LOWER®, Huffer and Wild South Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Queer In The World: The Shop.