Brand page · Personal Care · United States
Rahua traffic, ads & competitors 42.6k visits a month, 89 active Meta ads, Gravity score 520.
Rahua — Rahua is a plant-powered haircare and bodycare brand that creates vegan and cruelty-free products made with plant-derived and organic ingredients, containing no parabens, sulfates, or gluten. In September 2026 rahua.com drew an estimated 42.6k visits, down 28% on the month before. It ranks #1,581 of 33,626 Personal Care brands in the United States and holds a 2.4 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rahua is a plant-powered haircare and bodycare brand that creates vegan and cruelty-free products made with plant-derived and organic ingredients, containing no parabens, sulfates, or gluten.
01 · Traffic
Rahua website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rahua drew an estimated 42.6k visits in September 2026, down 28% on the month before and down 41% over three months.
- Worldwide#194,976of 4.5m sites · Top 5%
- In United States#62,011of 1.2m sites · Top 10%
- Personal Care, worldwide#9,958of 215,119 brands · Top 5%
- Personal Care, United States#1,581of 33,626 brands · Top 5%
42.6k
estimated visits in September
1 mo ▼ −27.9%4 mo ▼ −41.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Rahua reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rahua holds 2.4 out of 5 on Trustpilot over 22 reviews, 6 of them in the last twelve months: 14% of customers give five stars and 59% one star. That volume places Rahua in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetic Products Manufacturer Hair Product Store Health and Beauty Shop Beauty Product Supplier Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Rahua best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rahua sells on Shopify, 89% of its catalogue in stock. The best seller is Hydration Detangler + UV Barrier, at US$14.00–US$36.00, followed by Classic Shampoo and Voluminous Shampoo.
#1Hydration Detangler + UV BarrierRahuaUS$14.00–US$36.00In stock
#2Classic ShampooRahuaUS$6.00–US$60.00In stock
#3Voluminous ShampooRahuaUS$6.00–US$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rahua in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 94% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
Rahua ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rahua runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Like a Reset Button for Your HairRahua8 Oct 2026video
Save 20%, build it your wayRahua8 Oct 2026video
20% off your own bundleRahua8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Amazon Beauty Inc.verified
Text ad20 Oct 2026Amazon Beauty Inc.verified
Text ad20 Oct 2026Amazon Beauty Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Rahua influencers
The creators who tag @rahuabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rahuabeauty on Instagram, led by Curls Monthly | Curl Care Subscription & Curly Hair Education (21.7k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurls Monthly | Curl Care Subscription & Curly Hair Education@curlsmonthly · 🇺🇸 US | Beauty cosmetics skincare Creator | 21.7k | 0.4% | 5 | Tagged @rahuabeauty |
06 · Competitors according to Gravity
Rahua competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rahua among Personal Care brands in the United States. The closest is L'ANZA, then Jupiter, RŌZ, epres, Maria Nila, UNITE HAIR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| L'ANZAlanza.com | |||||||
| Jupiterhellojupiter.com | |||||||
| RŌZrozhair.com | |||||||
| epresepres.com | |||||||
| Maria Nilamarianila.com | |||||||
| UNITE HAIRunitehair.com |
07 · Company
Who is behind Rahua?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rahua is a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in September 2006. It employs about 126 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2008, per LinkedIn
- Domain registered
- 7 Sept 2006
- Status
- Operating
- Employees
- 126 on LinkedIn
- Own store
- rahua.com · Shopify · USD
- Catalogue
- 328 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rahua
What people ask Google about Rahua.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rahua legit?
According to Gravity by Benchr, Rahua is a brand based in New York, United States: its website has existed since September 2006, it sells on a Shopify store, it employs 126 people on LinkedIn, it has 81,515 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rahua reviews
Customers rate Rahua 2.4 out of 5 on Trustpilot over 22 reviews, 6 of them in the last twelve months: 14% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rahua?
Rahua is a plant-powered haircare and bodycare brand that creates vegan and cruelty-free products made with plant-derived and organic ingredients, containing no parabens, sulfates, or gluten. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rahua cost?
Rahua's best seller, Hydration Detangler + UV Barrier, sells from US$14.00 to US$36.00 on rahua.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check rahua.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rahua discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rahua advertises on Facebook and Instagram and on Google, where its offers often run. Check rahua.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rahua?
Rahua sells on its own website, rahua.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rahua?
Gravity by Benchr records a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in 2006, with 126 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rahua doing well?
Not at the moment. Gravity by Benchr estimates about 42,600 visits to rahua.com in September 2026, down 28% in a month and down 41% over three months. Rahua ranks #1,581 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rahua use?
Gravity by Benchr identifies rahua.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rahua's ad budget?
Gravity by Benchr does not publish a spend figure for Rahua on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Rahua ranks #1,581 of 33,626 by estimated traffic. Its closest competitors on the same market are L'ANZA, Jupiter, RŌZ, epres and Maria Nila. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rahua.