Brand page · Clothing · United States
Rainbow: 2m visits a month, 31 active Meta ads, Gravity score 592.
Rainbow — Rainbow Shops is an American fashion retail chain that sells affordable plus size and women's clothing in sizes XS to 4X, targeting teens, young women, plus size women, and children. In September 2026 rainbowshops.com drew an estimated 2m visits, down 10% on the month before. It ranks #56 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 74,992 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rainbow Shops is an American fashion retail chain that sells affordable plus size and women's clothing in sizes XS to 4X, targeting teens, young women, plus size women, and children.
01 · Traffic
How much traffic Rainbow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rainbow drew an estimated 2m visits in September 2026, down 10% on the month before and down 16% over three months.
- Worldwide#8,116of 4.5m sites · Top 1%
- In United States#2,731of 1.2m sites · Top 1%
- Clothing, worldwide#566of 459,295 brands · Top 1%
- Clothing, United States#56of 97,158 brands · Top 1%
2m
estimated visits in September
1 mo ▼ −9.8%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rainbow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rainbow holds 4.4 out of 5 on Trustpilot over 74,992 reviews, 5,116 of them in the last twelve months: 78% of customers give five stars and 4% one star. That volume places Rainbow in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Women's Clothing Store Lingerie Store Shoe Store Children's Clothing Store Plus Size Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rainbow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rainbow sells on Shopify, 99% of its catalogue in stock. The best seller is Basic Crew Neck Long Sleeve Tee, at US$6.99, followed by Basic Crew Neck Long Sleeve Tee and Basic Crew Neck Long Sleeve Tee.
Basic Crew Neck Long Sleeve TeeRainbowUS$6.99In stock
Basic Crew Neck Long Sleeve TeeRainbowUS$6.99In stock
Basic Crew Neck Long Sleeve TeeRainbowUS$6.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rainbow in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 35% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$14.99
- Currency
- USD
04 · Ads
What Rainbow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rainbow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Rainbow ShopsRainbow Shops4 Oct 2026image
Rainbow ShopsRainbow Shops4 Oct 2026image
Rainbow ShopsRainbow Shops1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lin Daiverified
Text ad17 Oct 2026American Battle Monuments Foundationverified
Text ad2 Oct 2026예린 미디어verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rainbow.
The creators who tag @rainbowshops on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rainbowshops on Instagram, led by Zoe Felix I NYC Fashion Creator 🇱🇨 (11.5k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZoe Felix I NYC Fashion Creator 🇱🇨@twiggyversatile · 🇺🇸 US | Fitness sport bodybuilding Creator | 11.5k | 1.2% | 5 | Tagged @rainbowshops |
06 · Competitors according to Gravity
Who Rainbow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rainbow among Clothing brands in United States. The closest is FOREVER 21, then shein.se, fbargainsgalore.co.uk, Street Style Store, Charlotte Russe, francesca’s.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FOREVER 21forever21.com | |||||||
| shein.seshein.se | |||||||
| fbargainsgalore.co.ukfbargainsgalore.co.uk | |||||||
| Street Style Storestreetstylestore.com | |||||||
| Charlotte Russecharlotterusse.com | |||||||
| francesca’sfrancescas.com |
07 · Company
The company behind Rainbow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rainbow is a company based in Philadelphia, United States, founded in 1935 according to LinkedIn, on a domain registered in July 1997. It employs about 4,900 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Philadelphia
- Founded
- 1935, per LinkedIn
- Domain registered
- 1 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,900 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rainbowshops.com · Shopify · USD
- Catalogue
- 7,587 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rainbow
What people ask Google about Rainbow.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rainbow a legit company?
According to Gravity by Benchr, Rainbow is a brand based in Philadelphia, United States: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4,900 people on LinkedIn, it has 432,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rainbow reviews: is it worth it?
Customers rate Rainbow 4.4 out of 5 on Trustpilot over 74,992 reviews, 5,116 of them in the last twelve months: 78% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rainbow?
Rainbow Shops is an American fashion retail chain that sells affordable plus size and women's clothing in sizes XS to 4X, targeting teens, young women, plus size women, and children. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rainbow cost?
Rainbow's best seller, Basic Crew Neck Long Sleeve Tee, sells US$6.99 on rainbowshops.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check rainbowshops.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rainbow promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rainbow advertises on Facebook and Instagram and on Google, where its offers often run. Check rainbowshops.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rainbow?
Rainbow sells on its own website, rainbowshops.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rainbow?
Gravity by Benchr records a company based in Philadelphia, United States, founded in 1935 according to LinkedIn, on a domain registered in 1997, with 4,900 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rainbow doing well?
Not at the moment. Gravity by Benchr estimates about 2,040,100 visits to rainbowshops.com in September 2026, down 10% in a month and down 16% over three months. Rainbow ranks #56 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rainbow use?
Gravity by Benchr identifies rainbowshops.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rainbow's ad budget?
Gravity by Benchr does not publish a spend figure for Rainbow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Rainbow ranks #56 of 97,158 by estimated traffic. Its closest competitors on the same market are FOREVER 21, shein.se, fbargainsgalore.co.uk, Street Style Store and Charlotte Russe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rainbow.