Brand page · Personal Care · Japan
Rakuten: 388.7m visits a month, 50 active Meta ads.
Rakuten — Rakuten is a Japanese e-commerce company that operates a comprehensive online shopping marketplace offering products from food and electronics to fashion and cosmetics. In September 2026 rakuten.co.jp drew an estimated 388.7m visits, up 1% on the month before. It ranks #1 of 2,226 Personal Care brands in Japan and holds a 1.9 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Rakuten is a Japanese e-commerce company that operates a comprehensive online shopping marketplace offering products from food and electronics to fashion and cosmetics.
01 · Traffic
How much traffic Rakuten gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rakuten drew an estimated 388.7m visits in September 2026, up 1% on the month before.
- Worldwide#63of 4.5m sites · Top 1%
- In Japan#5of 154k sites · Top 1%
- Personal Care, worldwide#3of 215,119 brands · Top 1%
- Personal Care, Japan#1of 2,226 brands · Top 1%
388.7m
estimated visits in September
1 mo ▲ +0.6%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rakuten.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rakuten holds 1.9 out of 5 on Trustpilot over 22 reviews, 8 of them in the last twelve months: 9% of customers give five stars and 86% one star. That volume places Rakuten in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rakuten sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rakuten's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rakuten in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rakuten is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rakuten runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Cash Back at 3500+ storesRakuten11 Oct 2026image
Cash Back at 3500+ storesRakuten10 Oct 2026image
Rakuten x 49ersRakuten9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026楽天グループ株式会社verified
Text ad19 Oct 2026Rakutenverified
Text ad19 Oct 2026株式会社Ｈ２Ｎ Ｔｏｋｙｏverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rakuten.
The creators who tag @rakuten on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rakuten on Instagram, led by CANVVS (47.4k followers, 32.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCANVVS@canvvs · 🇺🇸 US | Photography visual arts Creator | 47.4k | 32.0% | 8 | Tagged @rakuten |
06 · Competitors according to Gravity
Who Rakuten competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rakuten among Personal Care brands in Japan. The closest is wowma.jp, then Amazon, Qoo10, AEON.com, tmall.com, jd.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wowma.jpwowma.jp | |||||||
| Amazonamazon.co.jp | |||||||
| Qoo10qoo10.jp | |||||||
| AEON.comaeon.com | |||||||
| tmall.comtmall.com | |||||||
| jd.comjd.com |
07 · Company
The company behind Rakuten.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rakuten is a company based in Japan. It employs about 11,396 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇯🇵 Japan
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,396 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rakuten.co.jp
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rakuten
What people ask Google about Rakuten.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rakuten legit or a scam?
According to Gravity by Benchr, Rakuten is a brand based in Japan: its Trustpilot profile is claimed by the brand, it employs 11,396 people on LinkedIn, it has 363,091 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rakuten?
Customers rate Rakuten 1.9 out of 5 on Trustpilot over 22 reviews, 8 of them in the last twelve months: 9% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rakuten known for?
Rakuten is a Japanese e-commerce company that operates a comprehensive online shopping marketplace offering products from food and electronics to fashion and cosmetics. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Rakuten promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rakuten advertises on Facebook and Instagram and on Google, where its offers often run. Check rakuten.co.jp for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rakuten?
Gravity by Benchr records a company based in Japan, with 11,396 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rakuten doing well?
Yes. Gravity by Benchr estimates about 388,677,400 visits to rakuten.co.jp in September 2026, up 1% in a month and up 0% over three months. Rakuten ranks #1 of 2,226 Personal Care brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rakuten's ad budget?
Gravity by Benchr does not publish a spend figure for Rakuten on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Japan?
Among Personal Care brands in Japan in the Gravity by Benchr index, Rakuten ranks #1 of 2,226 by estimated traffic. Its closest competitors on the same market are wowma.jp, Amazon, Qoo10, AEON.com and tmall.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rakuten.