Brand page · Personal Care · United States
Real Techniques: 66.3k visits a month, 84 active Meta ads, Gravity score 637.
Real Techniques — Real Techniques produces professional quality makeup brushes, makeup sponges, applicators, and accessories that are both stylish and functional. In September 2026 realtechniques.com drew an estimated 66.3k visits, down 3% on the month before. It ranks #1,115 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Real Techniques produces professional quality makeup brushes, makeup sponges, applicators, and accessories that are both stylish and functional.
01 · Traffic
How much traffic Real Techniques gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Real Techniques drew an estimated 66.3k visits in September 2026, down 3% on the month before and down 6% over three months.
- Worldwide#133,464of 4.5m sites · Top 5%
- In United States#43,306of 1.2m sites · Top 5%
- Personal Care, worldwide#6,692of 215,119 brands · Top 5%
- Personal Care, United States#1,115of 33,626 brands · Top 5%
66.3k
estimated visits in September
1 mo ▼ −3.3%4 mo ▼ −6.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Real Techniques.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Real Techniques holds 2.2 out of 5 on Trustpilot over 9 reviews, 1 of them in the last twelve months: 22% of customers give five stars and 67% one star.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Real Techniques sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Real Techniques sells on Shopify, 96% of its catalogue in stock. The best seller is Ultra Plush Powder Makeup Brush, at US$1.00, followed by Ultra Plush Blush Makeup Brush and Expert Face Makeup Brush.
Ultra Plush Powder Makeup BrushReal TechniquesUS$1.00In stock
Ultra Plush Blush Makeup BrushReal TechniquesUS$1.00In stock
Expert Face Makeup BrushReal TechniquesUS$1.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Real Techniques in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 96%
- Upper price quartile
- Data not available
- Currency
- USD
04 · Ads
What Real Techniques is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Real Techniques runs Meta ads on Instagram, and has advertised on Google since July 2026 (text).
I got to try the new Real Techniques brushes before they launched and here’s my thoughts.. 🥹 the Multi Tasker Brush Highlight & Detail BrushReal Techniques5 Oct 2026video
Real Techniques, Reimagined. Prestige Performance - without the price. Introducing the Ultimate Multi-Tasker Brush: a dual-ended brush thatReal Techniques5 Oct 2026video
Real Techniques, Reimagined. Best-selling for a reason. The iconic orange sponge blends all makeup seamlessly. #ToolsMatter #ToolsMatterReal Techniques5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
05 · Influencers
Who talks about Real Techniques.
The creators who tag @realtechniques on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @realtechniques on Instagram, led by Joel Vargas (12.7k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoel Vargas@joellvargass · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.7k | 2.1% | 11 | Tagged @realtechniques |
06 · Competitors according to Gravity
Who Real Techniques competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Real Techniques among Personal Care brands in United States. The closest is PARIS CORNER, then Torriden, Revlon Australia & New Zealand, Figs®, THE ORIGINOTE, Lumene.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PARIS CORNERpariscornerperfumes.com | |||||||
| Torridentorriden.us | |||||||
| Revlon Australia & New Zealandrevlonanz.com | |||||||
| Figs®joinfigs.com | |||||||
| THE ORIGINOTEtheoriginote.com | |||||||
| Lumenelumene.com |
07 · Company
The company behind Real Techniques.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Real Techniques is a company based in United States, on a domain registered in June 2010. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 30 Jun 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- realtechniques.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Real Techniques
What people ask Google about Real Techniques.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Real Techniques legit?
According to Gravity by Benchr, Real Techniques is a brand based in United States: its website has existed since June 2010, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 2,540,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Real Techniques sell?
Real Techniques produces professional quality makeup brushes, makeup sponges, applicators, and accessories that are both stylish and functional. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Real Techniques cost?
Real Techniques' best seller, Ultra Plush Powder Makeup Brush, sells US$1.00 on realtechniques.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check realtechniques.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Real Techniques discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Real Techniques advertises on Facebook and Instagram and on Google, where its offers often run. Check realtechniques.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Real Techniques?
Real Techniques sells on its own website, realtechniques.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Real Techniques?
Gravity by Benchr records a company based in United States, whose domain was registered in 2010, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Real Techniques growing?
Not at the moment. Gravity by Benchr estimates about 66,300 visits to realtechniques.com in September 2026, down 3% in a month and down 6% over three months. Real Techniques ranks #1,115 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Real Techniques use?
Gravity by Benchr identifies realtechniques.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Real Techniques spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Real Techniques on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Real Techniques ranks #1,115 of 33,626 by estimated traffic. Its closest competitors on the same market are PARIS CORNER, Torriden, Revlon Australia & New Zealand, Figs® and THE ORIGINOTE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Real Techniques.