Brand page · Vehicle Parts & Accessories · United States
Yakima: 233K visits a month, 26 active Meta ads, Gravity score 539.
Yakima — Yakima is a brand that specializes in car racks including roof racks, bike racks, hitch racks, and cargo accessories for outdoor adventures. In September 2026 yakima.com drew an estimated 233K visits, down 21% on the month before. It ranks #95 of 15,945 Vehicle Parts & Accessories brands in United States and holds a 2.7 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Vehicle Parts & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yakima is a brand that specializes in car racks including roof racks, bike racks, hitch racks, and cargo accessories for outdoor adventures.
01 · Traffic
How much traffic Yakima gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yakima drew an estimated 233K visits in September 2026, down 21% on the month before and down 34% over three months.
- Worldwide#46,200of 4.5M sites · Top 5%
- In United States#15,077of 1.2M sites · Top 5%
- Vehicle Parts & Accessories, worldwide#686of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#95of 15,945 brands · Top 1%
233K
estimated visits in September
1 mo ▼ −20.9%4 mo ▼ −34.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yakima.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yakima holds 2.7 out of 5 on Trustpilot over 32 reviews, 4 of them in the last twelve months: 13% of customers give five stars and 75% one star. That volume places Yakima in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Auto Parts Store Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yakima sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yakima sells on Shopify, 71% of its catalogue in stock. The best seller is SKS Key, at US$6.00, followed by BaseClip and JetStream (Pair).
#1SKS KeyYakimaUS$6.00In stock
#2BaseClipYakimaUS$75.00In stock
#3JetStream (Pair)YakimaUS$270.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Yakima in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 19% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$125.00
- Currency
- USD
04 · Ads
What Yakima is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yakima runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Built to Get You Up HereYakima Racks1 Oct 2026image
Built for Wherever You’re HeadedYakima Racks1 Oct 2026image
YakimaYakima Racks1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yakima Productsverified
Text ad20 Oct 2026Yakima Productsverified
Text ad20 Oct 2026Yakima Productsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yakima.
The creators who tag @yakimaracks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yakimaracks on Instagram, led by Kialani Hines️️✨ (17.9K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKialani Hines️️✨@kialani.hines · 🇺🇸 US | Fitness sport bodybuilding Creator | 17.9K | 1.6% | 7 | Tagged @yakimaracks |
06 · Competitors according to Gravity
Who Yakima competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yakima among Vehicle Parts & Accessories brands in United States. The closest is Rhino-Rack, then Thule, Rack Attack, Roof Rack Centre, autoteile-immler.com, RAMEDER.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rhino-Rackrhinorack.com | |||||||
| Thulethule.com | |||||||
| Rack Attackrackattack.com | |||||||
| Roof Rack Centreroofrackcentre.co.nz | |||||||
| autoteile-immler.comautoteile-immler.com | |||||||
| RAMEDERrameder.de |
07 · Company
The company behind Yakima.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yakima is a company based in LAKE OSWEGO, United States, on a domain registered in February 1995. It employs about 17 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · LAKE OSWEGO
- Founded
- Data not available
- Domain registered
- 10 Feb 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yakima.com · Shopify · USD
- Catalogue
- 88 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yakima
What people ask Google about Yakima.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yakima legit or a scam?
According to Gravity by Benchr, Yakima is a brand based in LAKE OSWEGO, United States: its website has existed since February 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 108,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Yakima reviews: is it worth it?
Customers rate Yakima 2.7 out of 5 on Trustpilot over 32 reviews, 4 of them in the last twelve months: 13% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Yakima known for?
Yakima is a brand that specializes in car racks including roof racks, bike racks, hitch racks, and cargo accessories for outdoor adventures. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Storage & Cargo making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Yakima expensive?
Yakima's best seller, SKS Key, sells US$6.00 on yakima.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check yakima.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Yakima promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Yakima advertises on Facebook and Instagram and on Google, where its offers often run. Check yakima.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yakima?
Yakima sells on its own website, yakima.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Yakima?
Gravity by Benchr records a company based in LAKE OSWEGO, United States, whose domain was registered in 1995, with 17 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yakima doing well?
Not at the moment. Gravity by Benchr estimates about 232,600 visits to yakima.com in September 2026, down 21% in a month and down 34% over three months. Yakima ranks #95 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yakima use?
Gravity by Benchr identifies yakima.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Yakima spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yakima on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, Yakima ranks #95 of 15,945 by estimated traffic. Its closest competitors on the same market are Rhino-Rack, Thule, Rack Attack, Roof Rack Centre, autoteile-immler.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yakima.