Brand page · Vehicle Parts & Accessories · United States
Thule: 2M visits a month, 3 active Meta ads, Gravity score 588.
Thule — Thule is a brand that sells outdoor and cargo equipment including bike racks, roof racks, cargo carriers, and various accessories for vehicles and outdoor activities. In September 2026 thule.com drew an estimated 2M visits, down 21% on the month before. It ranks #7 of 15,945 Vehicle Parts & Accessories brands in United States and holds a 3.5 Trustpilot rating over 2,148 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Vehicle Parts & Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Thule is a brand that sells outdoor and cargo equipment including bike racks, roof racks, cargo carriers, and various accessories for vehicles and outdoor activities.
01 · Traffic
How much traffic Thule gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thule drew an estimated 2M visits in September 2026, down 21% on the month before and down 27% over three months.
- Worldwide#8,239of 4.5M sites · Top 1%
- In United States#2,761of 1.2M sites · Top 1%
- Vehicle Parts & Accessories, worldwide#52of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#7of 15,945 brands · Top 1%
2M
estimated visits in September
1 mo ▼ −21.1%4 mo ▼ −26.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Thule.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thule holds 3.5 out of 5 on Trustpilot over 2,148 reviews, 641 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Thule in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Vehicles & Transportation
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Thule sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Thule's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Thule in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Thule is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thule runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Thule Tour Rack Rear bike rackThule22 Aug 2026image
Tepui Mosquito Netting AccessoryThule13 Mar 2026image
Thule RideAlong 2 Child bike seatThule27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Thule Sweden ABverified
Text ad20 Oct 2026Thule Sweden ABverified
Text ad20 Oct 2026Thule Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Thule.
The creators who tag @thule on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thule on Instagram, led by LandyCampers - Defender Roof Tent Camper Hire (40.4K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLandyCampers - Defender Roof Tent Camper Hire@landycampers · 🇬🇧 GB | Travel tourism exploration Creator | 40.4K | 0.2% | 12 | Tagged @thule |
06 · Competitors according to Gravity
Who Thule competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thule among Vehicle Parts & Accessories brands in United States. The closest is Rhino-Rack, then Yakima, autoteile-immler.com, RAMEDER, The Roof Box Company, Rameder Anhängerkupplungen und Autoteile GmbH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rhino-Rackrhinorack.com | |||||||
| Yakimayakima.com | |||||||
| autoteile-immler.comautoteile-immler.com | |||||||
| RAMEDERrameder.de | |||||||
| The Roof Box Companyroofbox.co.uk | |||||||
| Rameder Anhängerkupplungen und Autoteile GmbHkupplung.at |
07 · Company
The company behind Thule.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thule is a company based in United States, on a domain registered in July 1998. It employs about 114 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 2 Jul 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 114 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thule.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thule
What people ask Google about Thule.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thule legit or a scam?
According to Gravity by Benchr, Thule is a brand based in United States: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it employs 114 people on LinkedIn, it has 577,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Thule?
Customers rate Thule 3.5 out of 5 on Trustpilot over 2,148 reviews, 641 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Thule sell?
Thule is a brand that sells outdoor and cargo equipment including bike racks, roof racks, cargo carriers, and various accessories for vehicles and outdoor activities. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a Thule discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Thule advertises on Facebook and Instagram and on Google, where its offers often run. Check thule.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Thule?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Thule doing well?
Not at the moment. Gravity by Benchr estimates about 1,998,500 visits to thule.com in September 2026, down 21% in a month and down 27% over three months. Thule ranks #7 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Thule's ad budget?
Gravity by Benchr does not publish a spend figure for Thule on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, Thule ranks #7 of 15,945 by estimated traffic. Its closest competitors on the same market are Rhino-Rack, Yakima, autoteile-immler.com, RAMEDER, The Roof Box Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thule.