Brand page · Clothing · Italy
ROA: 149k visits a month, 2 active Meta ads, Gravity score 621.
ROA — ROA is an Italian shoe brand founded in 2015 that creates footwear with a hybrid attitude towards landscapes, employing crossover and experimental techniques from technical outdoors-wear. In September 2026 roa-hiking.com drew an estimated 149k visits, up 6% on the month before. It ranks #1,027 of 97,158 Clothing brands in Italy and holds a 1.7 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ROA is an Italian shoe brand founded in 2015 that creates footwear with a hybrid attitude towards landscapes, employing crossover and experimental techniques from technical outdoors-wear.
01 · Traffic
How much traffic ROA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROA drew an estimated 149k visits in September 2026, up 6% on the month before and down 7% over three months.
- Worldwide#67,084of 4.5m sites · Top 5%
- In United States#22,106of 1.2m sites · Top 5%
- Clothing, worldwide#6,224of 459,295 brands · Top 5%
- Clothing, United States#1,027of 97,158 brands · Top 5%
149k
estimated visits in September
1 mo ▲ +5.8%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROA holds 1.7 out of 5 on Trustpilot over 37 reviews, 9 of them in the last twelve months: 11% of customers give five stars and 70% one star. That volume places ROA in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ROA sells on Shopify, 90% of its catalogue in stock. The best seller is Loie, at €145.00, followed by Arpy and Neal.
#1LoieROA€145.00In stock
#2ArpyROA€114.00In stock
#3NealROA€145.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ROA in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 25% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$279.45
- Currency
- EUR
04 · Ads
What ROA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROA runs Meta ads on Instagram, and has advertised on Google since December 2023 (image, text, video).
Join our newsletter to stay informed about upcoming launches, limited editions, and exclusive updates.ROA Hiking3 Jul 2026image
Join our newsletter to stay informed about upcoming launches, limited editions, and exclusive updates.ROA Hiking3 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Slam Jam s.r.l.verified
Text ad20 Oct 2026Slam Jam s.r.l.verified
Text ad20 Oct 2026Slam Jam s.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROA.
The creators who tag @roahiking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roahiking on Instagram, led by Mika Velez (31.3k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMika Velez@osakassun · 🇨🇦 CA | Fashion style luxury Creator | 31.3k | 5.2% | 6 | Tagged @roahiking |
06 · Competitors according to Gravity
Who ROA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROA among Clothing brands in Italy. The closest is Partioaitta, then RevolutionRace, merrell.com, Official KEEN® Site, aigle.com, thenorthface.cl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Partioaittapartioaitta.fi | |||||||
| RevolutionRacerevolutionrace.pl | |||||||
| merrell.commerrell.com | |||||||
| Official KEEN® Sitekeenfootwear.ca | |||||||
| aigle.comaigle.com | |||||||
| thenorthface.clthenorthface.cl |
07 · Company
The company behind ROA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROA is a company based in Ferrara, Italy, founded in 2015 according to LinkedIn, on a domain registered in May 2017. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Ferrara
- Founded
- 2015, per LinkedIn
- Domain registered
- 15 May 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roa-hiking.com · Shopify · EUR
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROA
What people ask Google about ROA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROA legit?
According to Gravity by Benchr, ROA is a brand based in Ferrara, Italy: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 261,297 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ROA reviews: is it worth it?
Customers rate ROA 1.7 out of 5 on Trustpilot over 37 reviews, 9 of them in the last twelve months: 11% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ROA?
ROA is an Italian shoe brand founded in 2015 that creates footwear with a hybrid attitude towards landscapes, employing crossover and experimental techniques from technical outdoors-wear. Gravity by Benchr classifies it under Clothing, with Shoes making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ROA prices: how much is it?
ROA's best seller, Loie, sells €145.00 on roa-hiking.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check roa-hiking.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ROA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ROA advertises on Facebook and Instagram and on Google, where its offers often run. Check roa-hiking.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ROA?
ROA sells on its own website, roa-hiking.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ROA?
Gravity by Benchr records a company based in Ferrara, Italy, founded in 2015 according to LinkedIn, on a domain registered in 2017, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ROA doing well?
Not at the moment. Gravity by Benchr estimates about 149,000 visits to roa-hiking.com in September 2026, up 6% in a month and down 7% over three months. ROA ranks #1,027 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ROA use?
Gravity by Benchr identifies roa-hiking.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ROA's ad budget?
Gravity by Benchr does not publish a spend figure for ROA on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, ROA ranks #1,027 of 97,158 by estimated traffic. Its closest competitors on the same market are Partioaitta, RevolutionRace, merrell.com, Official KEEN® Site and aigle.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROA.