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  5. Rockmans

Brand page · Clothing · Australia

Rockmans Top 5% worldwide Top 5% in Australia Top 5% in Clothing Top 5% in Clothing in Australia
rockmans.com.au·🇦🇺 Fitzroy North, Australia· Shopify

Rockmans: 75k visits a month, 16 active Meta ads, Gravity score 451.

Rockmans — Rockmans is an Australian women's fashion brand that sells clothing including dresses, tops, pants, skirts, and outerwear, focusing on everyday essentials and trendy styles. In September 2026 rockmans.com.au drew an estimated 75k visits, down 7% on the month before. It ranks #434 of 12,275 Clothing brands in Australia and holds a 1.2 Trustpilot rating over 171 reviews.

rockmans.com.au@rockmansfashion 15.9kFacebookTrustpilot 1.2Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
75k
−7% vs. August 2026
Instagram followers
15.9k
2,133 posts · @rockmansfashion
Trustpilot
1.2
171 reviews · 1 in 12 months
Meta ads
16
active · on Google since 2025
Products
94%
in stock · 53 collections
Rank in Australia
#434
of 12,275 in Clothing
LinkedIn
—
Data not available
Earned media value
€0.7
per month, Instagram

Gravity score

451/ 1000 · 10 of 10 indicators rated
Brand Power398
Momentum480
Performance473

Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Rockmans is an Australian women's fashion brand that sells clothing including dresses, tops, pants, skirts, and outerwear, focusing on everyday essentials and trendy styles.

01 · Traffic

How much traffic Rockmans gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rockmans drew an estimated 75k visits in September 2026, down 7% on the month before and down 5% over three months.

  • Worldwide#120,085of 4.5m sites · Top 5%
  • In Australia#2,776of 105k sites · Top 5%
  • Clothing, worldwide#11,592of 459,295 brands · Top 5%
  • Clothing, Australia#434of 12,275 brands · Top 5%
Monthly visitssource Sept 2026

75k

estimated visits in September

1 mo ▼ −7.1%4 mo ▼ −4.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Rockmans.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rockmans holds 1.2 out of 5 on Trustpilot over 171 reviews, 1 of them in the last twelve months: 5% of customers give five stars and 91% one star. That volume places Rockmans in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.2TrustScore · 171 reviews · 1 in 12 months
Top 30% review volume
5 ★5%
4 ★1%
3 ★1%
2 ★3%
1 ★91%

Shoe Store Clothing Store Women's Clothing Store Activewear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Rockmans sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rockmans sells on Shopify, 94% of its catalogue in stock. The best seller is LINEN CAPRI PANTS, at A$29.99, followed by SUZZEL SOLID WIDE LEG PANTS and LINEN BLEND TOP.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing100%
Gift Cards0%

The dominant category places Rockmans in its comparison group.

Prices and ratingsstore data
Average rating
4.67 / 5
Rated products
18% of the catalogue
In stock
94%
Upper price quartile
US$41.84
Currency
AUD

05 · Influencers

Who talks about Rockmans.

The creators who tag @rockmansfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @rockmansfashion · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Rockmans competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rockmans among Clothing brands in Australia. The closest is Yarra Trail, then Bayse Brand, darmha.com, Elm Lifestyle, motelrocks-com-aus, Runway Scout.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Yarra Trailyarratrail.com.au
Bayse Brandbaysebrand.com
darmha.comdarmha.com
Elm Lifestyleelmlifestyle.com.au
motelrocks-com-ausau.motelrocks.com
Runway Scoutrunwayscout.com
Competitors Gravity finds for Rockmans. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rockmans with Yarra Trail

07 · Company

The company behind Rockmans.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rockmans is a company based in Fitzroy North, Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Fitzroy North
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
rockmans.com.au · Shopify · AUD
Catalogue
53 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rockmans

What people ask Google about Rockmans.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rockmans a legit company?

According to Gravity by Benchr, Rockmans is a brand based in Fitzroy North, Australia: it sells on a Shopify store, it has 15,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Rockmans?

Customers rate Rockmans 1.2 out of 5 on Trustpilot over 171 reviews, 1 of them in the last twelve months: 5% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Rockmans?

Rockmans is an Australian women's fashion brand that sells clothing including dresses, tops, pants, skirts, and outerwear, focusing on everyday essentials and trendy styles. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Rockmans cost?

Rockmans' best seller, LINEN CAPRI PANTS, sells A$29.99 on rockmans.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check rockmans.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Rockmans discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Rockmans advertises on Facebook and Instagram and on Google, where its offers often run. Check rockmans.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Rockmans?

Rockmans sells on its own website, rockmans.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Rockmans growing?

Not at the moment. Gravity by Benchr estimates about 75,000 visits to rockmans.com.au in September 2026, down 7% in a month and down 5% over three months. Rockmans ranks #434 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rockmans use?

Gravity by Benchr identifies rockmans.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Rockmans' ad budget?

Gravity by Benchr does not publish a spend figure for Rockmans on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Rockmans ranks #434 of 12,275 by estimated traffic. Its closest competitors on the same market are Yarra Trail, Bayse Brand, darmha.com, Elm Lifestyle and motelrocks-com-aus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rockmans.