Brand page · Handbags, Wallets & Cases · United Kingdom
ROKA London: 148k visits a month, 54 active Meta ads, Gravity score 621.
ROKA London — ROKA London creates bags, backpacks and accessories made from recycled materials that are sold worldwide. The brand offers colourful, durable, weather-resistant products including backpacks, totes and crossbodys. In September 2026 rokalondon.com drew an estimated 148k visits, down 46% on the month before. It ranks #17 of 1,414 Handbags, Wallets & Cases brands in United Kingdom and holds a 4.8 Trustpilot rating over 21,407 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Handbags, Wallets & Cases brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ROKA London creates bags, backpacks and accessories made from recycled materials that are sold worldwide. The brand offers colourful, durable, weather-resistant products including backpacks, totes and crossbodys.
01 · Traffic
How much traffic ROKA London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROKA London drew an estimated 148k visits in September 2026, down 46% on the month before and up 5% over three months.
- Worldwide#67,561of 4.5m sites · Top 5%
- In United Kingdom#3,462of 192k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#373of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United Kingdom#17of 1,414 brands · Top 5%
148k
estimated visits in September
1 mo ▼ −46.0%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROKA London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROKA London holds 4.8 out of 5 on Trustpilot over 21,407 reviews, 4,474 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places ROKA London in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, ROKA London scores 4.4 over 48 reviews.
Bags and Luggage Store Bag Shop Outdoor Clothing and Equipment Shop Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROKA London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ROKA London sells on Shopify, 95% of its catalogue in stock. The best seller is Finchley Backpack in Teal, at £64.95–£84.95, followed by Canfield Roll Top Backpack in Teal and Canfield Roll Top Backpack in Midnight.
#1Finchley Backpack in TealROKA London£64.95–£84.95In stock
#2Canfield Roll Top Backpack in TealROKA London£64.95–£84.95In stock
#3Canfield Roll Top Backpack in MidnightROKA London£64.95–£74.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ROKA London in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 39% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$72.73
- Currency
- GBP
04 · Ads
What ROKA London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROKA London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
30% Off Holborn Rain JacketsRoka London7 Oct 2026video
Free Umbrella When You Spend £60ROKA London7 Oct 2026video
Free Umbrella When You Spend £60Roka London5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Roka London Ltdverified
Text ad20 Oct 2026Roka London Ltdverified
Image ad20 Oct 2026Roka London Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROKA London.
The creators who tag @roka_london on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roka_london on Instagram, led by Luca Maccagnani (16.5k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuca Maccagnani@maccarena90 · 🇮🇹 IT | Marketing sales branding Creator | 16.5k | 4.1% | 2 | Tagged @roka_london |
06 · Competitors according to Gravity
Who ROKA London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROKA London among Handbags, Wallets & Cases brands in United Kingdom. The closest is GOT BAG, then Carry Om, Ristoss, uppercase, ALPAKA, freitag.ch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GOT BAGgot-bag.com | |||||||
| Carry Omcarryom.com | |||||||
| Ristossristoss.com | |||||||
| uppercaseuppercase.co.in | |||||||
| ALPAKAalpakagear.com | |||||||
| freitag.chfreitag.ch |
07 · Company
The company behind ROKA London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROKA London is a company based in London, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in September 2016. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2017, per LinkedIn
- Domain registered
- 15 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rokalondon.com · Shopify · GBP
- Catalogue
- 269 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROKA London
What people ask Google about ROKA London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROKA London legit or a scam?
According to Gravity by Benchr, ROKA London is a brand based in London, United Kingdom: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 59,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ROKA London?
Customers rate ROKA London 4.8 out of 5 on Trustpilot over 21,407 reviews, 4,474 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, ROKA London scores 4.4 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ROKA London?
ROKA London creates bags, backpacks and accessories made from recycled materials that are sold worldwide. The brand offers colourful, durable, weather-resistant products including backpacks, totes and crossbodys. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ROKA London cost?
ROKA London's best seller, Finchley Backpack in Teal, sells from £64.95 to £84.95 on rokalondon.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check rokalondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ROKA London promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ROKA London advertises on Facebook and Instagram and on Google, where its offers often run. Check rokalondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ROKA London?
ROKA London sells on its own website, rokalondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ROKA London?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ROKA London doing well?
Yes. Gravity by Benchr estimates about 147,700 visits to rokalondon.com in September 2026, down 46% in a month and up 5% over three months. ROKA London ranks #17 of 1,414 Handbags, Wallets & Cases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ROKA London use?
Gravity by Benchr identifies rokalondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ROKA London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ROKA London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United Kingdom?
Among Handbags, Wallets & Cases brands in United Kingdom in the Gravity by Benchr index, ROKA London ranks #17 of 1,414 by estimated traffic. Its closest competitors on the same market are GOT BAG, Carry Om, Ristoss, uppercase and ALPAKA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROKA London.