Brand page · Handbags, Wallets & Cases · Switzerland
FREITAG traffic, ads & competitors 478k visits a month, 187 active Meta ads.
FREITAG — FREITAG is a Swiss company that makes bags and accessories from used and circular materials, with a focus on upcycling discarded truck tarps into durable everyday companions. In September 2026 freitag.ch drew an estimated 478k visits, up 7% on the month before. It ranks #1 of 40 Handbags, Wallets & Cases brands in Switzerland and holds a 2.1 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FREITAG is a Swiss company that makes bags and accessories from used and circular materials, with a focus on upcycling discarded truck tarps into durable everyday companions.
01 · Traffic
FREITAG website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FREITAG drew an estimated 478k visits in September 2026, up 7% on the month before and up 26% over three months.
- Worldwide#25,722of 4.5m sites · Top 1%
- In China#271of 3.4k sites · Top 10%
- Handbags, Wallets & Cases, worldwide#102of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, China#1of 40 brands · Top 5%
478k
estimated visits in September
1 mo ▲ +7.4%4 mo ▲ +26.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FREITAG reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FREITAG holds 2.1 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 11% of customers give five stars and 72% one star. That volume places FREITAG in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FREITAG best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FREITAG's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FREITAG in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
FREITAG ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FREITAG runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2026 (image, text, video).
FreitagFreitag13 Oct 2026image
Étuis pour téléphone FREITAGFreitag12 Oct 2026image
Made for urban everyday lifeFreitag12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FREITAG lab. agverified
Text ad21 Oct 2026FREITAG lab. agverified
Text ad21 Oct 2026FREITAG lab. agverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FREITAG influencers
The creators who tag @freitaglab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @freitaglab on Instagram, led by FREITAG JAPAN (28.4k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFREITAG JAPAN@freitagjapan · 🇯🇵 JP | Fashion style luxury Creator | 28.4k | 1.2% | 12 | Tagged @freitaglab |
06 · Competitors according to Gravity
FREITAG competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FREITAG among Handbags, Wallets & Cases brands in Switzerland. The closest is GOT BAG, then Carry Om, ROKA London, ALPAKA, Crumpler, Timbuk2.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GOT BAGgot-bag.com | |||||||
| Carry Omcarryom.com | |||||||
| ROKA Londonrokalondon.com | |||||||
| ALPAKAalpakagear.com | |||||||
| Crumplercrumpler.com | |||||||
| Timbuk2timbuk2.com |
07 · Company
Who is behind FREITAG?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FREITAG is a company based in Switzerland, founded in 1993 according to LinkedIn. It employs about 329 people.
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1993, per LinkedIn
- Status
- Operating
- Employees
- 329 on LinkedIn
- Own store
- freitag.ch
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FREITAG
What people ask Google about FREITAG.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FREITAG a legit company?
According to Gravity by Benchr, FREITAG is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 329 people on LinkedIn, it has 236,310 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about FREITAG?
Customers rate FREITAG 2.1 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 11% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FREITAG?
FREITAG is a Swiss company that makes bags and accessories from used and circular materials, with a focus on upcycling discarded truck tarps into durable everyday companions. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Does FREITAG have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FREITAG advertises on Facebook and Instagram and on Google, where its offers often run. Check freitag.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FREITAG?
Gravity by Benchr records a company based in Switzerland, founded in 1993 according to LinkedIn, with 329 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FREITAG growing?
Yes. Gravity by Benchr estimates about 478,400 visits to freitag.ch in September 2026, up 7% in a month and up 26% over three months. FREITAG ranks #1 of 40 Handbags, Wallets & Cases brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FREITAG spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FREITAG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Switzerland?
Among Handbags, Wallets & Cases brands in Switzerland in the Gravity by Benchr index, FREITAG ranks #1 of 40 by estimated traffic. Its closest competitors on the same market are GOT BAG, Carry Om, ROKA London, ALPAKA and Crumpler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FREITAG.