Brand page · Personal Care · Germany
ROSSMANN traffic, ads & competitors 7.7m visits a month, 419 active Meta ads.
ROSSMANN — German drug store chain that sells beauty, home, care and food products. In September 2026 rossmann.de drew an estimated 7.7m visits, down 11% on the month before. It ranks #1 of 3,138 Personal Care brands in Germany and holds a 3.0 Trustpilot rating over 4,393 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
German drug store chain that sells beauty, home, care and food products.
01 · Traffic
ROSSMANN website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROSSMANN drew an estimated 7.7m visits in September 2026, down 11% on the month before and down 9% over three months.
- Worldwide#2,709of 4.5m sites · Top 1%
- In Germany#122of 184k sites · Top 1%
- Personal Care, worldwide#75of 215,119 brands · Top 1%
- Personal Care, Germany#1of 3,138 brands · Top 1%
7.7m
estimated visits in September
1 mo ▼ −11.3%4 mo ▼ −8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ROSSMANN reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROSSMANN holds 3.0 out of 5 on Trustpilot over 4,393 reviews, 1,014 of them in the last twelve months: 38% of customers give five stars and 40% one star. That volume places ROSSMANN in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Toiletries Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ROSSMANN best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ROSSMANN's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ROSSMANN in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
ROSSMANN ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROSSMANN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
LKW-Jobs bei ROSSMANNRossmann13 Oct 2026video
Jobs im ROSSMANN-RegionallagerRossmann13 Oct 2026image
Jobs im ROSSMANN-RegionallagerRossmann13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Dirk Rossmann GmbHverified
Text ad21 Oct 2026Dirk Rossmann GmbHverified
Text ad21 Oct 2026Online Digital X GmbH & Co.KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ROSSMANN influencers
The creators who tag @mein_rossmann on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mein_rossmann on Instagram, led by @blnbeautyfashion (25.4k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bblnbeautyfashion@blnbeautyfashion · 🇩🇪 DE | Beauty cosmetics skincare Creator | 25.4k | 0.7% | 9 | Tagged @mein_rossmann |
06 · Competitors according to Gravity
ROSSMANN competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROSSMANN among Personal Care brands in Germany. The closest is dm.hu, then dm-drogeriemarkt.it, Kruidvat, Hebe, Teta drogerie, Trekpleister.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dm.hudm.hu | |||||||
| dm-drogeriemarkt.itdm-drogeriemarkt.it | |||||||
| Kruidvatkruidvat.nl | |||||||
| Hebehebe.pl | |||||||
| Teta drogerietetadrogerie.cz | |||||||
| Trekpleistertrekpleister.nl |
07 · Company
Who is behind ROSSMANN?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROSSMANN is a company based in Germany, founded in 1972 according to LinkedIn. It employs about 4,377 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 1972, per LinkedIn
- Status
- Operating
- Employees
- 4,377 on LinkedIn
- Own store
- rossmann.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROSSMANN
What people ask Google about ROSSMANN.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROSSMANN legit or a scam?
According to Gravity by Benchr, ROSSMANN is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 4,377 people on LinkedIn, it has 1,035,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ROSSMANN reviews
Customers rate ROSSMANN 3.0 out of 5 on Trustpilot over 4,393 reviews, 1,014 of them in the last twelve months: 38% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ROSSMANN sell?
German drug store chain that sells beauty, home, care and food products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
ROSSMANN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ROSSMANN advertises on Facebook and Instagram and on Google, where its offers often run. Check rossmann.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ROSSMANN?
Gravity by Benchr records a company based in Germany, founded in 1972 according to LinkedIn, with 4,377 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ROSSMANN doing well?
Not at the moment. Gravity by Benchr estimates about 7,696,600 visits to rossmann.de in September 2026, down 11% in a month and down 9% over three months. ROSSMANN ranks #1 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ROSSMANN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ROSSMANN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, ROSSMANN ranks #1 of 3,138 by estimated traffic. Its closest competitors on the same market are dm.hu, dm-drogeriemarkt.it, Kruidvat, Hebe and Teta drogerie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROSSMANN.