Brand page · Personal Care
Kruidvat: 8.6m visits a month, 280 active Meta ads.
Kruidvat — Kruidvat is a drugstore chain that is a market leader in the health and beauty market in the Netherlands and Belgium. In September 2026 kruidvat.nl drew an estimated 8.6m visits, down 16% on the month before. It ranks #1 of 2,136 Personal Care brands and holds a 1.7 Trustpilot rating over 3,556 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kruidvat is a drugstore chain that is a market leader in the health and beauty market in the Netherlands and Belgium.
01 · Traffic
How much traffic Kruidvat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kruidvat drew an estimated 8.6m visits in September 2026, down 16% on the month before and down 6% over three months.
- Worldwide#2,448of 4.5m sites · Top 1%
- In Netherlands#24of 78.6k sites · Top 1%
- Personal Care, worldwide#68of 215,119 brands · Top 1%
- Personal Care, Netherlands#1of 2,136 brands · Top 1%
8.6m
estimated visits in September
1 mo ▼ −16.0%4 mo ▼ −6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kruidvat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kruidvat holds 1.7 out of 5 on Trustpilot over 3,556 reviews, 525 of them in the last twelve months: 26% of customers give five stars and 54% one star. That volume places Kruidvat in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Wellness Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kruidvat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kruidvat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kruidvat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kruidvat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kruidvat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Kruidvat Smooth Q10 + Niacinamide OogcrèmeKruidvat NL13 Oct 2026image
Bekijk directKruidvat NL13 Oct 2026video
Spaar mee in onze app!Kruidvat NL13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kruidvat Retail B.V.verified
Text ad21 Oct 2026Kruidvat Retail B.V.verified
Text ad21 Oct 2026Kruidvat Retail B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kruidvat.
The creators who tag @kruidvat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kruidvat on Instagram, led by Lonneke (12.3k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLonneke@lonnekevdv · 🇳🇱 NL | Parenting family Creator | 12.3k | 4.2% | 7 | Tagged @kruidvat |
06 · Competitors according to Gravity
Who Kruidvat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kruidvat among Personal Care brands. The closest is dm.cz, then mojadm.sk, Hebe, Good Price Pharmacy Warehouse, superdrug.com, di.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dm.czdm.cz | |||||||
| mojadm.skmojadm.sk | |||||||
| Hebehebe.pl | |||||||
| Good Price Pharmacy Warehousegoodpricepharmacy.com.au | |||||||
| superdrug.comsuperdrug.com | |||||||
| di.bedi.be |
07 · Company
The company behind Kruidvat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kruidvat is an e-commerce brand, founded in 1975 according to LinkedIn, on a domain registered in November 1998. It employs about 6,813 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1975, per LinkedIn
- Domain registered
- 9 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,813 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kruidvat.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kruidvat
What people ask Google about Kruidvat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kruidvat legit?
According to Gravity by Benchr, Kruidvat is a brand: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it employs 6,813 people on LinkedIn, it has 233,691 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Kruidvat?
Customers rate Kruidvat 1.7 out of 5 on Trustpilot over 3,556 reviews, 525 of them in the last twelve months: 26% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kruidvat?
Kruidvat is a drugstore chain that is a market leader in the health and beauty market in the Netherlands and Belgium. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Kruidvat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kruidvat advertises on Facebook and Instagram and on Google, where its offers often run. Check kruidvat.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Kruidvat?
Gravity by Benchr records a company, founded in 1975 according to LinkedIn, on a domain registered in 1998, with 6,813 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kruidvat growing?
Not at the moment. Gravity by Benchr estimates about 8,630,900 visits to kruidvat.nl in September 2026, down 16% in a month and down 6% over three months. Kruidvat ranks #1 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kruidvat's ad budget?
Gravity by Benchr does not publish a spend figure for Kruidvat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Kruidvat ranks #1 of 2,136 by estimated traffic. Its closest competitors on the same market are dm.cz, mojadm.sk, Hebe, Good Price Pharmacy Warehouse and superdrug.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kruidvat.