Brand page · Toys & Games · United States
Royal Chess Mall: 207k visits a month, 54 active Meta ads.
Royal Chess Mall — Royal Chess Mall is a global online store that sells handcrafted chess equipment including chess pieces, chess sets, chess boards, chess tables, backgammon sets, and chess accessories made with sustainably sourced woods, metal, marble, and bone. In September 2026 royalchessmall.com drew an estimated 207k visits, up 11% on the month before. It ranks #5 of 697 Toys & Games brands in United States and holds a 4.6 Trustpilot rating over 651 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Royal Chess Mall is a global online store that sells handcrafted chess equipment including chess pieces, chess sets, chess boards, chess tables, backgammon sets, and chess accessories made with sustainably sourced woods, metal, marble, and bone.
01 · Traffic
How much traffic Royal Chess Mall gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Royal Chess Mall drew an estimated 207k visits in September 2026, up 11% on the month before and up 19% over three months.
- Worldwide#50,970of 4.5m sites · Top 5%
- In United States#16,723of 1.2m sites · Top 5%
- Toys & Games, worldwide#6of 1,611 brands · Top 1%
- Toys & Games, United States#5of 697 brands · Top 1%
207k
estimated visits in September
1 mo ▲ +10.7%4 mo ▲ +19.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Royal Chess Mall.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Royal Chess Mall holds 4.6 out of 5 on Trustpilot over 651 reviews, 76 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places Royal Chess Mall in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Royal Chess Mall scores 4.3 over 17 reviews.
Toy Store Game Store Toy and Game Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Royal Chess Mall sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Royal Chess Mall sells on Shopify, 50% of its catalogue in stock. The best seller is Golden Rosewood Chess Pieces Storage Box For 3 to 4 inch chessmen set, at US$119.95, followed by 14" Large Golden Rosewood & Maple Wooden Inlaid Magnetic Chess Set Board for Travel and Wooden Magnetic Chess set 10" Travel Golden Rosewood.
#1Golden Rosewood Chess Pieces Storage Box For 3 to 4 inch chessmen setRoyal Chess MallUS$119.95In stock
#214" Large Golden Rosewood & Maple Wooden Inlaid Magnetic Chess Set Board for TravelRoyal Chess MallUS$139.95In stock
#3Wooden Magnetic Chess set 10" Travel Golden RosewoodRoyal Chess MallUS$109.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Royal Chess Mall in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 56% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$429.95
- Currency
- USD
04 · Ads
What Royal Chess Mall is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Royal Chess Mall runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Royal Chess MallRoyal Chess Mall5 Oct 2026image
Royal Chess MallRoyal Chess Mall4 Oct 2026image
royalchessmall 15” Legacy Magnetic Travel Chess Set in Golden Rosewood with Ebonised Boxwood Pieces and Storage Drawers #chessRoyal Chess Mall3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026New Shalimar Exportsverified
Text ad20 Oct 2026New Shalimar Exportsverified
Text ad20 Oct 2026New Shalimar Exportsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Royal Chess Mall.
The creators who tag @royalchessmall on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Royal Chess Mall competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Royal Chess Mall among Toys & Games brands in United States. The closest is House of Staunton, then Chess, Chess House, Chessnut, Bryght Labs, Chess.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| House of Stauntonhouseofstaunton.com | |||||||
| Chessshop.worldchess.com | |||||||
| Chess Housechesshouse.com | |||||||
| Chessnutchessnutech.com | |||||||
| Bryght Labsplaychessup.com | |||||||
| Chess.comchesscom.shop |
07 · Company
The company behind Royal Chess Mall.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Royal Chess Mall is a company based in Claymont, United States, founded in 2015 according to LinkedIn, on a domain registered in July 2017. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Claymont
- Founded
- 2015, per LinkedIn
- Domain registered
- 12 Jul 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- royalchessmall.com · Shopify · USD
- Catalogue
- 98 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Royal Chess Mall
What people ask Google about Royal Chess Mall.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Royal Chess Mall a legit company?
According to Gravity by Benchr, Royal Chess Mall is a brand based in Claymont, United States: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 4,132 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Royal Chess Mall reviews: is it worth it?
Customers rate Royal Chess Mall 4.6 out of 5 on Trustpilot over 651 reviews, 76 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Royal Chess Mall scores 4.3 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Royal Chess Mall known for?
Royal Chess Mall is a global online store that sells handcrafted chess equipment including chess pieces, chess sets, chess boards, chess tables, backgammon sets, and chess accessories made with sustainably sourced woods, metal, marble, and bone. Gravity by Benchr classifies it under Toys & Games, with Toys & Games making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Royal Chess Mall cost?
Royal Chess Mall's best seller, Golden Rosewood Chess Pieces Storage Box For 3 to 4 inch chessmen set, sells US$119.95 on royalchessmall.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check royalchessmall.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Royal Chess Mall promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Royal Chess Mall advertises on Facebook and Instagram and on Google, where its offers often run. Check royalchessmall.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Royal Chess Mall?
Royal Chess Mall sells on its own website, royalchessmall.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Royal Chess Mall?
Gravity by Benchr records a company based in Claymont, United States, founded in 2015 according to LinkedIn, on a domain registered in 2017, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Royal Chess Mall doing well?
Yes. Gravity by Benchr estimates about 206,800 visits to royalchessmall.com in September 2026, up 11% in a month and up 19% over three months. Royal Chess Mall ranks #5 of 697 Toys & Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Royal Chess Mall use?
Gravity by Benchr identifies royalchessmall.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
What is Royal Chess Mall's ad budget?
Gravity by Benchr does not publish a spend figure for Royal Chess Mall on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys & Games brands in United States?
Among Toys & Games brands in United States in the Gravity by Benchr index, Royal Chess Mall ranks #5 of 697 by estimated traffic. Its closest competitors on the same market are House of Staunton, Chess, Chess House, Chessnut and Bryght Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Royal Chess Mall.