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- Chess House
Brand page · Games · United States
Chess House traffic, ads & competitors 144k visits a month, 18 active Meta ads, Gravity score 557.
Chess House — Chess House is an online retailer specializing in chess sets, boards, pieces, electronics, tables, books, and school chess supplies. The company aims to make chess approachable and delightful while supporting critical thinking skills through play. In September 2026 chesshouse.com drew an estimated 144k visits, up 7% on the month before. It ranks #30 of 3,092 Games brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 56 peers: Games brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Chess House is an online retailer specializing in chess sets, boards, pieces, electronics, tables, books, and school chess supplies. The company aims to make chess approachable and delightful while supporting critical thinking skills through play.
01 · Traffic
Chess House website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chess House drew an estimated 144k visits in September 2026, up 7% on the month before and down 5% over three months.
- Worldwide#69,041of 4.5m sites · Top 5%
- In United States#22,761of 1.2m sites · Top 5%
- Games, worldwide#172of 13,383 brands · Top 5%
- Games, United States#30of 3,092 brands · Top 1%
144k
estimated visits in September
1 mo ▲ +6.6%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Chess House reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chess House holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Hobby Store Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Chess House best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Chess House sells on Shopify, 79% of its catalogue in stock. The best seller is How to Play: Rules of Chess Guide, at US$4.00, followed by 3 3/4" Heavy Club & Tournament Chess Pieces - Half Set - 17 Pieces and 20" Vinyl Roll-up Chess Board.
#1How to Play: Rules of Chess GuideChess HouseUS$4.00In stock
#23 3/4" Heavy Club & Tournament Chess Pieces - Half Set - 17 PiecesChess HouseUS$9.00In stock
#320" Vinyl Roll-up Chess BoardChess HouseUS$9.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Chess House in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 57% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$219.00
- Currency
- USD
04 · Ads
Chess House ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chess House runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Find The Perfect Chess Set And Make Great Memories | Chess HouseChess House1 Sept 2026image
The Championship Chess Set Combo with StorageChess House28 Aug 2026image
After 25 years and 275,000 happy customers, we’re still obsessed with helping families find the chess set they’ll actually use and love forChess House2 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Chess House, LLCverified
Text ad20 Oct 2026The Chess House, LLCverified
Image ad20 Oct 2026The Chess House, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Chess House influencers
The creators who tag @thechesshouse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thechesshouse on Instagram, led by Casa dos Tabuleiros (12k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCasa dos Tabuleiros@casa.dostabuleiros · 🇵🇹 PT | Decoration garden diy Creator | 12k | 0.4% | 1 | Tagged @thechesshouse |
06 · Competitors according to Gravity
Chess House competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chess House among Games brands in the United States. The closest is Chess, then House of Staunton, Royal Chess Mall, Chessnut, Bryght Labs, Particula.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chessshop.worldchess.com | |||||||
| House of Stauntonhouseofstaunton.com | |||||||
| Royal Chess Mallroyalchessmall.com | |||||||
| Chessnutchessnutech.com | |||||||
| Bryght Labsplaychessup.com | |||||||
| Particulaparticula-tech.com |
07 · Company
Who is behind Chess House?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chess House is a company based in Canton, United States, founded in 1972 according to LinkedIn, on a domain registered in September 1996. It employs about 21 people.
- Entity country
- 🇺🇸 United States · Canton
- Founded
- 1972, per LinkedIn
- Domain registered
- 24 Sept 1996
- Status
- Operating
- Employees
- 21 on LinkedIn
- Own store
- chesshouse.com · Shopify · USD
- Catalogue
- 249 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chess House
What people ask Google about Chess House.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chess House a legit company?
According to Gravity by Benchr, Chess House is a brand based in Canton, United States: its website has existed since September 1996, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 3,096 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Chess House known for?
Chess House is an online retailer specializing in chess sets, boards, pieces, electronics, tables, books, and school chess supplies. The company aims to make chess approachable and delightful while supporting critical thinking skills through play. Gravity by Benchr classifies it under Games, with Board Games making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Chess House prices: how much is it?
Chess House's best seller, How to Play: Rules of Chess Guide, sells US$4.00 on chesshouse.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check chesshouse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Chess House have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Chess House advertises on Facebook and Instagram and on Google, where its offers often run. Check chesshouse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Chess House?
Chess House sells on its own website, chesshouse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Chess House?
Gravity by Benchr records a company based in Canton, United States, founded in 1972 according to LinkedIn, on a domain registered in 1996, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Chess House doing well?
Not at the moment. Gravity by Benchr estimates about 144,000 visits to chesshouse.com in September 2026, up 7% in a month and down 5% over three months. Chess House ranks #30 of 3,092 Games brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Chess House use?
Gravity by Benchr identifies chesshouse.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Chess House's ad budget?
Gravity by Benchr does not publish a spend figure for Chess House on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands in the United States?
Among Games brands in the United States in the Gravity by Benchr index, Chess House ranks #30 of 3,092 by estimated traffic. Its closest competitors on the same market are Chess, House of Staunton, Royal Chess Mall, Chessnut and Bryght Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chess House.