Brand page · Decor · United Kingdom
Royalcraft: 38.5k visits a month, 13 active Meta ads, Gravity score 618.
Royalcraft — Royalcraft is a family-run business that sells premium home and garden furniture products, blending traditional designs with modern charm. In September 2026 royalcraft.co.uk drew an estimated 38.5k visits, up 16% on the month before. It ranks #393 of 13,189 Decor brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Royalcraft is a family-run business that sells premium home and garden furniture products, blending traditional designs with modern charm.
01 · Traffic
How much traffic Royalcraft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Royalcraft drew an estimated 38.5k visits in September 2026, up 16% on the month before and up 1% over three months.
- Worldwide#212,552of 4.5m sites · Top 5%
- In United Kingdom#11,112of 192k sites · Top 10%
- Decor, worldwide#4,533of 185,686 brands · Top 5%
- Decor, United Kingdom#393of 13,189 brands · Top 5%
38.5k
estimated visits in September
1 mo ▲ +16.1%4 mo ▲ +0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Royalcraft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Royalcraft holds 4.6 out of 5 on Trustpilot over 1,176 reviews, 131 of them in the last twelve months: 80% of customers give five stars and 7% one star. That volume places Royalcraft in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Furniture Store Decoration and Interior Design Store Garden Furniture Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Royalcraft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Royalcraft sells on Shopify, 100% of its catalogue in stock. The best seller is Water Fillable Base For Cross Base Cantilever Parasol, at £98.99, followed by Paris 8 Seater Deluxe Modular Corner Dining & Lounging Set and Natural Weave 826L KD Cushion Storage Box.
#1Water Fillable Base For Cross Base Cantilever ParasolRoyalcraft£98.99In stock
#2Paris 8 Seater Deluxe Modular Corner Dining & Lounging SetRoyalcraft£1,848.99In stock
#3Natural Weave 826L KD Cushion Storage BoxRoyalcraft£403.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Royalcraft in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 12% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,059.84
- Currency
- GBP
04 · Ads
What Royalcraft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Royalcraft runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
default_collection_headlineHouse of Royalcraft4 Oct 2026image
Explore all indoor furniture | RoyalcraftHouse of Royalcraft2 Oct 2026image
Explore all indoor furniture | RoyalcraftHouse of Royalcraft30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROYALCRAFT LIMITEDverified
Text ad20 Oct 2026ROYALCRAFT LIMITEDverified
Text ad20 Oct 2026ROYALCRAFT LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Royalcraft.
The creators who tag @houseofroyalcraft on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Royalcraft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Royalcraft among Decor brands in United Kingdom. The closest is Shackletons Online, then Arighi Bianchi, Indor, Decorum Interiors, AMC Furniture, Vintage Sofa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shackletons Onlineshackletonsonline.co.uk | |||||||
| Arighi Bianchiarighibianchi.co.uk | |||||||
| Indorindorhome.com | |||||||
| Decorum Interiorsdecorum-living.com | |||||||
| AMC Furnitureamcfurniture.co.uk | |||||||
| Vintage Sofavintagesofa.co.uk |
07 · Company
The company behind Royalcraft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Royalcraft is a company based in Oldbury, United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in November 2011. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Oldbury
- Founded
- 1990, per LinkedIn
- Domain registered
- 16 Nov 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- royalcraft.co.uk · Shopify · GBP
- Catalogue
- 341 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Royalcraft
What people ask Google about Royalcraft.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Royalcraft legit?
According to Gravity by Benchr, Royalcraft is a brand based in Oldbury, United Kingdom: its website has existed since November 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 19,700 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Royalcraft?
Customers rate Royalcraft 4.6 out of 5 on Trustpilot over 1,176 reviews, 131 of them in the last twelve months: 80% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Royalcraft?
Royalcraft is a family-run business that sells premium home and garden furniture products, blending traditional designs with modern charm. Gravity by Benchr classifies it under Decor, with Outdoor Furniture Sets making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Royalcraft cost?
Royalcraft's best seller, Water Fillable Base For Cross Base Cantilever Parasol, sells £98.99 on royalcraft.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check royalcraft.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Royalcraft promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Royalcraft advertises on Facebook and Instagram and on Google, where its offers often run. Check royalcraft.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Royalcraft?
Royalcraft sells on its own website, royalcraft.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Royalcraft?
Gravity by Benchr records a company based in Oldbury, United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in 2011, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Royalcraft doing well?
Yes. Gravity by Benchr estimates about 38,500 visits to royalcraft.co.uk in September 2026, up 16% in a month and up 1% over three months. Royalcraft ranks #393 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Royalcraft use?
Gravity by Benchr identifies royalcraft.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Royalcraft spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Royalcraft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Royalcraft ranks #393 of 13,189 by estimated traffic. Its closest competitors on the same market are Shackletons Online, Arighi Bianchi, Indor, Decorum Interiors and AMC Furniture. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Royalcraft.