Brand page · Decor · United Kingdom
Shackletons Online: 55k visits a month, 7 active Meta ads, Gravity score 502.
Shackletons Online — Shackletons Online is a family-owned lifestyle store that sells premium indoor and outdoor furniture, homewares, plants, garden essentials, and gifts. In September 2026 shackletonsonline.co.uk drew an estimated 55k visits, up 56% on the month before. It ranks #280 of 13,189 Decor brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shackletons Online is a family-owned lifestyle store that sells premium indoor and outdoor furniture, homewares, plants, garden essentials, and gifts.
01 · Traffic
How much traffic Shackletons Online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shackletons Online drew an estimated 55k visits in September 2026, up 56% on the month before and up 80% over three months.
- Worldwide#156,581of 4.5m sites · Top 5%
- In United Kingdom#8,246of 192k sites · Top 5%
- Decor, worldwide#3,178of 185,686 brands · Top 5%
- Decor, United Kingdom#280of 13,189 brands · Top 5%
55k
estimated visits in September
1 mo ▲ +56.0%4 mo ▲ +79.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shackletons Online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shackletons Online holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Garden Furniture Shop Furniture Store Outdoor Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shackletons Online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shackletons Online sells on Shopify, 95% of its catalogue in stock. The best seller is Gallery Direct Vancouver Round Extending Dining Table, at £899.95, followed by Gallery Direct Artisan 3 Drawer Chest and Carlton Furniture Anouk Barstool with Upholstered Seat Pad.
#1Gallery Direct Vancouver Round Extending Dining TableShackletons Online£899.95In stock
#2Gallery Direct Artisan 3 Drawer ChestShackletons Online£599.95In stock
#3Carlton Furniture Anouk Barstool with Upholstered Seat PadShackletons Online£335.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shackletons Online in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 3% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$823.62
- Currency
- GBP
04 · Ads
What Shackletons Online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shackletons Online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Patchwork Furniture with PersonalityShackletons Home & Garden3 Oct 2026image
Gallery Direct Vancouver 7 Drawer Chest Designed for bedrooms that need more than basic drawer storage, the Vancouver 7 Drawer Chest combineShackletons Home & Garden2 Oct 2026image
Gallery Direct Vancouver King Size Bed The Gallery Direct Vancouver King Size Bed is designed for bedrooms that need comfort, storage and aShackletons Home & Garden1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Shackletons Garden Centre Ltdverified
Text ad20 Oct 2026Shackletons Garden Centre Ltdverified
Text ad20 Oct 2026Shackletons Garden Centre Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shackletons Online.
The creators who tag @shackletons_homeandgarden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shackletons_homeandgarden on Instagram, led by Jess (16.9k followers, 20.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJess@thepiecesofparenthood · 🇬🇧 GB | Parenting family Creator | 16.9k | 20.4% | 1 | Tagged @shackletons_homeandgarden |
06 · Competitors according to Gravity
Who Shackletons Online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shackletons Online among Decor brands in United Kingdom. The closest is Royalcraft, then Shropshire Design, Do Shop, Olivia's, kin. Furniture & Design Store, Used Creative.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Royalcraftroyalcraft.co.uk | |||||||
| Shropshire Designshrops-design.co.uk | |||||||
| Do Shopdo-shop.com | |||||||
| Olivia'solivias.com | |||||||
| kin. Furniture & Design Storekinstore.co.uk | |||||||
| Used Creativeusedcreative.com |
07 · Company
The company behind Shackletons Online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shackletons Online is a company based in Clitheroe, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in July 2020. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Clitheroe
- Founded
- 2000, per LinkedIn
- Domain registered
- 1 Jul 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shackletonsonline.co.uk · Shopify · GBP
- Catalogue
- 347 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shackletons Online
What people ask Google about Shackletons Online.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shackletons Online a legit company?
According to Gravity by Benchr, Shackletons Online is a brand based in Clitheroe, United Kingdom: its website has existed since July 2020, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 7,313 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Shackletons Online?
Shackletons Online is a family-owned lifestyle store that sells premium indoor and outdoor furniture, homewares, plants, garden essentials, and gifts. Gravity by Benchr classifies it under Decor, with Lighting Fixtures making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Shackletons Online expensive?
Shackletons Online's best seller, Gallery Direct Vancouver Round Extending Dining Table, sells £899.95 on shackletonsonline.co.uk. 95% of the catalogue is in stock. Gravity does not track prices daily: check shackletonsonline.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Shackletons Online discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shackletons Online advertises on Facebook and Instagram and on Google, where its offers often run. Check shackletonsonline.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shackletons Online?
Shackletons Online sells on its own website, shackletonsonline.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Shackletons Online?
Gravity by Benchr records a company based in Clitheroe, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2020, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shackletons Online doing well?
Yes. Gravity by Benchr estimates about 55,000 visits to shackletonsonline.co.uk in September 2026, up 56% in a month and up 80% over three months. Shackletons Online ranks #280 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shackletons Online use?
Gravity by Benchr identifies shackletonsonline.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Shackletons Online's ad budget?
Gravity by Benchr does not publish a spend figure for Shackletons Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Shackletons Online ranks #280 of 13,189 by estimated traffic. Its closest competitors on the same market are Royalcraft, Shropshire Design, Do Shop, Olivia's and kin. Furniture & Design Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shackletons Online.