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- Rue des Mille
Brand page · Jewelry · Italy
Rue des Mille: 59.4k visits a month, 57 active Meta ads, Gravity score 509.
Rue des Mille — Rue des Mille is an Italian jewelry brand that creates artisanal, handmade jewelry with unique styles ranging from minimal to bold designs. In September 2026 ruedesmille.com drew an estimated 59.4k visits, down 11% on the month before. It ranks #26 of 2,101 Jewelry brands in Italy and holds a 2.8 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Jewelry brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rue des Mille is an Italian jewelry brand that creates artisanal, handmade jewelry with unique styles ranging from minimal to bold designs.
01 · Traffic
How much traffic Rue des Mille gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rue des Mille drew an estimated 59.4k visits in September 2026, down 11% on the month before and up 11% over three months.
- Worldwide#146,696of 4.5m sites · Top 5%
- In Italy#3,471of 138k sites · Top 5%
- Jewelry, worldwide#3,324of 132,285 brands · Top 5%
- Jewelry, Italy#26of 2,101 brands · Top 5%
59.4k
estimated visits in September
1 mo ▼ −10.9%4 mo ▲ +11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rue des Mille.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rue des Mille holds 2.8 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 29% of customers give five stars and 53% one star. That volume places Rue des Mille in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Jewelry Designer Jewellery Manufacturer Costume Jewelry Shop Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rue des Mille sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rue des Mille sells on Shopify, 80% of its catalogue in stock. The best seller is Customizable Choker Small, at €98.00–€400.00, followed by Polish Cloth – Forever Sparkling and Soft cord choker Base.
#1Customizable Choker SmallRue des Mille€98.00–€400.00In stock
#2Polish Cloth – Forever SparklingRue des Mille€3.00In stock
#3Soft cord choker BaseRue des Mille€10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rue des Mille in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 12% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$106.40
- Currency
- EUR
04 · Ads
What Rue des Mille is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rue des Mille runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Charm Bar SavanaRue des Mille9 Oct 2026image
Gioiello PersonalizzatoRue des Mille6 Oct 2026image
Collezione CharmRue des Mille4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Click Tech Limitedverified
Text ad21 Oct 2026NEW GOLD SRLverified
Text ad21 Oct 2026YINO (HONGKONG) DIGITAL TECHNOLOGY CO., LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rue des Mille.
The creators who tag @ruedesmille on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruedesmille on Instagram, led by Giulia Amodio Sensi (119k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiulia Amodio Sensi@giulia_amodio · 🇮🇹 IT | Fashion style luxury Creator | 119k | 2.3% | 2 | Tagged @ruedesmille |
06 · Competitors according to Gravity
Who Rue des Mille competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rue des Mille among Jewelry brands in Italy. The closest is AMEN, then Brosway_italia, Preziosi Milano, Kidult, Rosato Gioielli, Gadget4entertainment.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AMENamencollection.com | |||||||
| Brosway_italiabrosway.com | |||||||
| Preziosi Milanopreziosimilano.it | |||||||
| Kidultdiscoverkidult.com | |||||||
| Rosato Gioiellirosato.it | |||||||
| Gadget4entertainmentgadgetforentertainment.com |
07 · Company
The company behind Rue des Mille.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rue des Mille is a company based in Montecarlo, Italy, founded in 2013 according to LinkedIn, on a domain registered in April 2013. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Montecarlo
- Founded
- 2013, per LinkedIn
- Domain registered
- 25 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruedesmille.com · Shopify · EUR
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rue des Mille
What people ask Google about Rue des Mille.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rue des Mille legit?
According to Gravity by Benchr, Rue des Mille is a brand based in Montecarlo, Italy: its website has existed since April 2013, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 250,141 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rue des Mille?
Customers rate Rue des Mille 2.8 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 29% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rue des Mille known for?
Rue des Mille is an Italian jewelry brand that creates artisanal, handmade jewelry with unique styles ranging from minimal to bold designs. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rue des Mille expensive?
Rue des Mille's best seller, Customizable Choker Small, sells from €98.00 to €400.00 on ruedesmille.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check ruedesmille.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rue des Mille have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rue des Mille advertises on Facebook and Instagram and on Google, where its offers often run. Check ruedesmille.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rue des Mille?
Rue des Mille sells on its own website, ruedesmille.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rue des Mille?
Gravity by Benchr records a company based in Montecarlo, Italy, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rue des Mille growing?
Yes. Gravity by Benchr estimates about 59,400 visits to ruedesmille.com in September 2026, down 11% in a month and up 11% over three months. Rue des Mille ranks #26 of 2,101 Jewelry brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rue des Mille use?
Gravity by Benchr identifies ruedesmille.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rue des Mille's ad budget?
Gravity by Benchr does not publish a spend figure for Rue des Mille on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Italy?
Among Jewelry brands in Italy in the Gravity by Benchr index, Rue des Mille ranks #26 of 2,101 by estimated traffic. Its closest competitors on the same market are AMEN, Brosway_italia, Preziosi Milano, Kidult and Rosato Gioielli. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rue des Mille.