Brand page · Hobbies & Creative Arts · Cyprus
RUGSAK traffic, ads & competitors 32.9k visits a month, 88 active Meta ads, Gravity score 476.
RUGSAK — RUGSAK® Backpacks is a German brand that designs and sells high-quality backpacks with a focus on durability and functionality. In September 2026 rugsak-backpacks.de drew an estimated 32.9k visits, down 28% on the month before. It ranks #142 of 2,594 Hobbies & Creative Arts brands in Cyprus and holds a 4.9 Trustpilot rating over 315 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Hobbies & Creative Arts brands in Cyprus with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RUGSAK® Backpacks is a German brand that designs and sells high-quality backpacks with a focus on durability and functionality.
01 · Traffic
RUGSAK website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RUGSAK drew an estimated 32.9k visits in September 2026, down 28% on the month before and down 45% over three months.
- Worldwide#242,994of 4.5m sites · Top 10%
- In Germany#10,655of 184k sites · Top 10%
- Hobbies & Creative Arts, worldwide#6,069of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Germany#142of 2,594 brands · Top 10%
32.9k
estimated visits in September
1 mo ▼ −28.4%4 mo ▼ −45.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
RUGSAK reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RUGSAK holds 4.9 out of 5 on Trustpilot over 315 reviews, 314 of them in the last twelve months: 92% of customers give five stars and 0% one star. That volume places RUGSAK in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Bags and Luggage Store Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
RUGSAK best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
RUGSAK sells on Shopify, 96% of its catalogue in stock. The best seller is Alpha (45L), at €179.95, followed by Tech Organizer and Explorer.
#1Alpha (45L)RUGSAK€179.95In stock
#2Tech OrganizerRUGSAK€19.95In stock
#3ExplorerRUGSAK€119.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places RUGSAK in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 91% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$8.95
- Currency
- EUR
04 · Ads
RUGSAK ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RUGSAK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Rugsak BackpacksRugsak Backpacks7 Oct 2026image
Mehr als ein Rucksack 💥Rugsak Backpacks5 Oct 2026image
Du wechselst. Er bleibt.Rugsak Backpacks5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026RUGSAK LIMITEDverified
Text ad21 Oct 2026RUGSAK LIMITEDverified
Text ad21 Oct 2026RUGSAK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
RUGSAK influencers
The creators who tag @rugsak_backpacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
RUGSAK competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RUGSAK among Hobbies & Creative Arts brands in Cyprus. The closest is PatchPanel, then Milotte, tessuti-shop.com, Ribes & Casals, Kristine, Mayflower.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PatchPanelpatchpanel.ca | |||||||
| Milottemilotte.no | |||||||
| tessuti-shop.comtessuti-shop.com | |||||||
| Ribes & Casalslojatecidos.com | |||||||
| Kristinebykristine.com | |||||||
| Mayflowermayflower.dk |
07 · Company
Who is behind RUGSAK?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RUGSAK is a company based in Pervolia, Cyprus, founded in 2017 according to LinkedIn. It employs about 1 people.
- Entity country
- 🇨🇾 Cyprus · Pervolia
- Founded
- 2017, per LinkedIn
- Employees
- 1 on LinkedIn
- Own store
- rugsak-backpacks.de · Shopify · EUR
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RUGSAK
What people ask Google about RUGSAK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RUGSAK legit?
According to Gravity by Benchr, RUGSAK is a brand based in Pervolia, Cyprus: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 12,532 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about RUGSAK?
Customers rate RUGSAK 4.9 out of 5 on Trustpilot over 315 reviews, 314 of them in the last twelve months: 92% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is RUGSAK known for?
RUGSAK® Backpacks is a German brand that designs and sells high-quality backpacks with a focus on durability and functionality. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does RUGSAK cost?
RUGSAK's best seller, Alpha (45L), sells €179.95 on rugsak-backpacks.de. 96% of the catalogue is in stock. Gravity does not track prices daily: check rugsak-backpacks.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a RUGSAK discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: RUGSAK advertises on Facebook and Instagram and on Google, where its offers often run. Check rugsak-backpacks.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RUGSAK?
RUGSAK sells on its own website, rugsak-backpacks.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind RUGSAK?
Gravity by Benchr records a company based in Pervolia, Cyprus, founded in 2017 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is RUGSAK doing well?
Not at the moment. Gravity by Benchr estimates about 32,900 visits to rugsak-backpacks.de in September 2026, down 28% in a month and down 45% over three months. RUGSAK ranks #142 of 2,594 Hobbies & Creative Arts brands in Cyprus in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RUGSAK use?
Gravity by Benchr identifies rugsak-backpacks.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does RUGSAK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for RUGSAK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Cyprus?
Among Hobbies & Creative Arts brands in Cyprus in the Gravity by Benchr index, RUGSAK ranks #142 of 2,594 by estimated traffic. Its closest competitors on the same market are PatchPanel, Milotte, tessuti-shop.com, Ribes & Casals and Kristine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RUGSAK.